MY
RESEARCH (without abstracts)
[click here
for a version with abstracts]
1.
Basil, M. D. (1990). Primary
news source changes: Question wording, availability, and cohort effects.
Journalism Quarterly, 67, 708-722.
2.
Basil, M.,
Schooler, C. & Reeves, B. (1991). Positive and negative political
advertising: Effectiveness of ads and perceptions of candidates. In Biocca, F.
(Ed.), Television and Political Advertising, Volume 1: Psychological
Processes (pp. 245-262). Hillsdale, NJ: Lawrence
Erlbaum.
3.
Basil, M.
D., Schooler, C., Altman, D. G., Slater, M., Albright, C. L., & Maccoby, N.
(1991). How cigarettes are advertised in magazines: Special messages for special
markets. Health Communication, 3, 75-91.
4.
Altman, D.
G., Schooler, C. & Basil, M. D. (1991). Alcohol and cigarette advertising on
billboards. Health Education Research, 6,
487-490.
5.
Reeves, B.,
Newhagen, J., Maibach, E., Basil, M., & Kurz, K. (1991). Negative and
positive television messages: Effects of message type and context on attention
and memory. American Behavioral Scientist, 34,
679-694.
6.
Howard-Pitney,
B., LaFromboise, T. D., Basil, M., September, B., & Johnson, M. (1992).
Psychological and social indicators of suicide ideation and suicide attempts in
Zuni adolescents. Journal of Consulting and Clinical Psychology,
60, 473-476.
7.
Brown, W. J.
& Basil, M. D. (1993). Celebrity appeal for AIDS prevention: Lessons for
Japan from the U.S. news media. Human Communication Studies
(Communication Association of Japan), 21, 64-90.
8.
Aune, R. K.
& Basil, M. D. (1994). A relational obligations explanation for the
foot-in-the-mouth effect. Journal of Applied Social Psychology,
24, 546-556.
9.
Basil, M. D.
(1994). Secondary reaction time measures. In A. Lang (Ed.), Measuring
Psychological Responses to Media Messages (pp. 85-98). Hillsdale, NJ:
Lawrence Erlbaum.
10.
Basil, M. D.
(1994). Multiple resource theory I: Application to television viewing.
Communication Research, 21, 177-207.
11.
Basil, M. D.
(1994). Multiple resource theory II: Empirical examination of modality-specific
attention to television scenes. Communication Research, 21,
208-231.
12.
Basil, M.
D.& Brown, W. J. (1994). Interpersonal communication in news diffusion: A
study of "Magic" Johnson's announcement. Journalism Quarterly, 71,
305-320.
13.
Brown, W.
J.& Basil, M. D. (1995). Media celebrities and public health: Responses to
"Magic" Johnson's HIV disclosure and its impact on AIDS risk and high risk
behaviors. Health Communication, 7, 345-370.
14.
Basil, M. D.
(1996). The use of student samples in communication research. Journal of
Broadcasting and Electronic Media, 40, 431-440.
15.
Basil, M. D.
(1996). Identification as a mediator of celebrity effects. Journal of
Broadcasting and Electronic Media, 40, 478-495.
16.
Basil, M. D.
(1996). Tobacco: Co-opting our public health. Journal of Health
Communication, 1, 399-413.
17.
Schooler,
C., Basil, M. D., & Altman, D. G. (1996). Alcohol and cigarette advertising
on billboards: Targeting with social cues. Health Communication, 8,
109-129.
18.
Basil, M. D.
(1997). The danger of cigarette "special placements" in film and television.
Health Communication, 9, 191-198.
19.
Vincent, R.
C., & Basil, M. D. (1997). College students' news media gratifications,
print and electronic media use, and current affairs knowledge. Journal of
Broadcasting and Electronic Media, 380-392.
20.
Basil, M.
D.& Brown, W. J. (1997). Marketing AIDS prevention: The differential impact
hypothesis versus identification effects. Journal of Consumer Psychology,
6, 389-411.
21.
Basil, M.
D., Basil, D. Z., Maibach, E. W. & Slater, M. D. (1997). Dieting, low fat
eating, and exercise: A cluster analysis. Proceedings of the Innovations in
Social Marketing Conference.
22.
Lang, A.
& Basil, M. D. (1998). Attention, resource allocation, and secondary task
reaction times in communication research: What do secondary reaction task
reaction times measure, anyway? In M.E. Roloff (Ed.), Communication Yearbook,
Volume 21 (p. 443-473). Newbury Park, CA: Sage
Publications.
23.
Basil, M. D.
(1998). Cigarette advertising: Speculation on a theory and some empirical
support. In M. C. Campbell and K. A. Machleit (Eds.), 1998
Winter Conference Proceedings of the Society for Consumer Psychology,
78-84.
24.
Basil, D.
Z., Nakamoto, K., Ridgway, N., & Basil, M. (1998). Charitable
donations: The role of guilt, empathy, ad match,
and cognitions. [abstract]. In M. C. Campbell and
K. A. Machleit (Eds.), 1998 Winter Conference Proceedings of the
Society for Consumer Psychology, 88.
25.
Basil, M. D.
(1998). Cigarette warning labels: Detection, risk perceptions and
advertising effects. In A. Andreasen, A. Simonson & N. C. Smith
(Eds.), 1998 Marketing and Public Policy
Conference Proceedings, 8, 54-61.
26.
Glanz, K.,
Basil, M. D., Maibach, E. W., Goldberg, J., & Snyder, D. (1998). Why
Americans eat what they do: Taste, nutrition, cost, convenience, and weight
control factors on food choice. Journal of the American Dietetic Association,
98, 1118-1126.
27.
Basil, M.
(1999). Unresearched assumptions in the MacBride Report. In R. C.
Vincent, K., Nordenstreng & M. Traber (Eds.),
Towards equity in global communication: MacBride
update (pp. 223-232). Cresskill, NJ: Hampton Press.
28.
Slater, M.
D., Basil, M. D., & Maibach, E. W. (1999). A cluster analysis of
alcohol-related attitudes and behaviors in the U.S. population. Journal of Studies on Alcohol, 60,
667-674.
29.
Basil, M.
D., Basil, D. Z., & Schooler, C. (2000). Cigarette advertising to
counter New Year's resolutions. Journal of Health Communication, 5,
161-174.
30.
Basil, M. D.
(2001). Teaching and modeling ethics in social marketing. In A.
Andreasen (Ed.), Ethical issues in social
marketing (pp. 184-200). Washington, DC: Georgetown University
Press.
31.
Basil, M.
D., Basil, D. Z. with Balaram, M., Bidappa, R., Blake, S., Craig, M., Darr, R., Davis, A., Keerins, M.,
Newman, C., O’Shea, R., Protz-Sanders, C. Savci G. (2001). Celebrity publicity effects: Attitudinal
versus behavioral outcomes. Society
for Consumer Psychology 2001 Winter Conference
Proceedings.
32.
Basil, D.
Z., Ridgway, N. M., & Basil, M. D. (2001). Cause-related marketing: Consumer
perceptions of corporate motivations. Society for Consumer Psychology 2001 Winter
Conference Proceedings.
33.
Basil, M. D.
(2001). The film audience: Theater versus video consumers. Advances in Consumer Research, 28,
349-352.
34.
Basil, M.
D., Basil, D. Z., & Osborn, A. G. (2002). A study of job ads, hiring
institutions, and job candidates. 2002
AMA Winter Marketing Educators' Conference Proceedings, 13,
531-532.
35.
Brown, W.
J., Bocarnea, M. C., & Basil, M. D. (2002). Fear, grief, and sympathy
responses to the attacks. In B. Greenberg (Ed.), Communication and terrorism: Public and
media responses to 9/11 (pp. 245-259). Cresskill, NJ: Hampton
Press.
36.
Basil, M.
D., Brown, W. J. & Bocarnea, M. C. (2002). Differences in univariate
values versus multivariate relationships: Findings from a study of Diana,
Princess of Wales. Human
Communication Research, 28, 501-514.
37.
Brown, W.
J., Basil, M. D. & Bocarnea, M. C. (2003). The Influence of Famous
Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention,
and Androstenedione. Journal of
Health Communication, 8, 41-57.
38.
Brown,
W. J., Basil, M. D., & Bocarnea, M. (2003). Social influence of an
international celebrity: Responses to the death of Princess Diana. Journal of Communication, 53, 587-605.
39.
Basil,
M. D. & Maibach, E. (2004).
Obesity: Government definitions versus self-identity on consumer
attitudes, perceptions, and behaviors.
Advances in Consumer Research, 31,
459-460.
40.
Basil,
D. Z., Basil, M. D. (& Mardien, N). (2004). A Test of the Robustness of
Cause-Related Marketing. Proceedings of the Society
for Consumer Psychology 2004 Winter Conference,
133-138.
41.
Basil,
D. Z., Basil, M. D. & Weber, D.
(2004). Nurturance,
religiosity and appearances: The effect of personality traits on responses to
corporate philanthropy Proceedings of the
Society
for Consumer Psychology 2004 Winter Conference, 155-156.
42.
Basil, M. D. (2004). Predictors of bicycling: A comparison of
individual and social-level factors.
Marketing and Public Policy: Research
Reaching New Heights Proceedings, 206-208.
43.
Basil, M. D. & Brown, W. J.
(2004). Magic Johnson and Mark
McGwire: The power of identification with sports celebrities. In L. Kahle (Ed.), Sports marketing
and the psychology of marketing communications (pp. 159-171). Mahwah, NJ: Lawrence
Erlbaum.
44.
Basil, D., Deshpande, S., &
Basil, M. (2004). Nutrition labels:
The effect of label length and health concerns on decision quality and search
time. Marketing and Public Policy: Research
Reaching New Heights Proceedings, 80-82.
45.
Deshpande, S., Basil, M., Basford, L. Thorpe, K., Piquette-Tomei,
N. Droessler, J., Cardwell, K., Williams, R. &
Bureau, A. (2005).
Promoting alcohol abstinence among pregnant women: Potential social change
strategies. Health Marketing Quarterly, 23 (2), 45-68.
46.
Deshpande, S. & Basil, M.
(2006). Lessons from research on
social marketing for mobilizing adults for positive youth development. In E. G. Clary & J. E. Rhodes (Eds.)
Mobilizing adults for positive youth
development: Strategies for closing the gap between beliefs and behaviors
(pp 211-231). New York:
Springer.
47.
Basil, M. D. & Basil, D. Z.
(2006). The marketing market: A study of PhD supply, demand, hiring
institutions, and job candidates.
Journal of Business Research, 59,
516-523.
48.
Basil, D. Z.., Ridgway, N. M.,
& Basil, M. D. (2006). Guilt
appeals: The mediating effect of responsibility. Psychology and Marketing, 12, 1035-1054.
49.
Basil, M. (2007). Japanese love hotels: A photo
essay. Consumption, Markets, and Culture, 10(2),
189-202. Accompanying video on DVD, R. Belk & R. Kozinets (Eds).
50.
Basil, M. D. (2008). Marketing AIDS prevention: An
application of social marketing. In
A. Sargent & W. Wymer (Eds.), The
Routledge Companion to Nonprofit Marketing (pp.
347-357).
Oxon, England: Routledge.
51.
Basil, D. Z., Ridgway, N.
M.,& Basil, M. D. (2008). Guilt
and giving: A process model of empathy and efficacy. Psychology and Marketing, 25, 1-23.
52.
Basil,
M. D. (2008). Japanese love hotels:
Protecting privacy for private encounters.
Proceedings of the European
Association for Consumer Research, 8, 505-510. Paper presented to the European
Association for Consumer Research, Milan, ITALY.
53.
Basil, M.
D.& Basil, D. Z. (2008). The marketing market: Matching academic hiring
institutions and job candidates. Journal
of Marketing Education, 30, 138-149.
54.
Lavack, A.
M., Magnuson, S. L., Deshpande, S., Basil, D. Z., Basil, M. D., & Mintz, J.
(2008). Enhancing occupational health and safety in young workers: The role of
social marketing. International Journal
of Nonprofit & Voluntary Sector Marketing, 13, 193-204.
55.
Basil, M. D.
& Basil, D. Z. (2009). Reflections on ultra-fine dining. In A. Lindgreen, J.
Vanhamme & M. Beverland (Eds.), Memorable Customer Experiences (pp.
135-147). Aldershot, UK: Gower.
56.
Basil, M.
D., Basil, D. Z. & Deshpande, S. (2009). A comparison of consumers and
dieticians: Nutrition focus, food choice, and mental accounting. Journal of Nonprofit and Public Sector
Marketing, 21, 283-297.
57.
Deshpande,
S., Basil, M. D. & Basil, D. Z. (2009). Factors influencing healthy eating
habits among college students: An application of the Health Belief Model. Health Marketing Quarterly, 26,
145-164.
58.
Brown, W.
J.& Basil, M. D. (2010). Parasocial interaction and identification: Social
change processes for effective health interventions. Health Communication, 25, 601-602.
59.
Basil, D.,
Runte, M., Basil, M. & Usher, J. (2011). Company support for employee
volunteerism: Does size matter? Journal of Business Research, 64,
61-66.
60.
Basil, M. D.
(2011). Use of photography and video in observational research. Qualitative Marketing Research, 14,
246-257.
61.
Alden,
D., Basil, M. D., & Deshpande, S. (2011). Communications in social
marketing. In G. Hastings, K. Angus & C. Bryant (Eds.), Sage Handbook of Social Marketing (pp.
167-177). Los Angeles, CA: Sage.
62.
Basil, M. D.
(2012, Feb). Admiration: An important determinant of celebrity effectiveness? 2012 American Marketing Association
Marketing Proceedings.
63.
Basil, M. D.
(2012). A history of farmers’ markets in Canada. Journal of Historical Research
in Marketing, 5, 387-407.
64.
Basil, M. D.
(2012). Coverage of social marketing in the mainstream media. International Journal of Nonprofit and
Voluntary Sector Marketing, 17, 295-302.
65.
Basil, M. D. (2012). Multiple
Resource Theory. In N. Seel (Ed.), Encyclopedia of the Sciences of Learning,
(Part 13, pp. 2384-2385). New York: Springer.
66.
Basil, M. D.
& Basil, D. Z. (2012). Introduction to the special issue. International Journal of Nonprofit and
Voluntary Sector Marketing, 17, 293-294.
67.
Basil, M. D.
& Witte, K. (2012). Health risk message design using the Extended Parallel
Process Model. In Cho (Ed), Designing
Messages for Health Communication Campaigns (pp. 41-58). Thousand Oaks, CA:
Sage.
68.
Basil, M.
D., Basil, D. Z., Deshpande, S. & Lavack, A. (2013). Applying the Extended
Parallel Process Model to workplace safety messages. Health Communication, 28,
29-39.
69.
Basil, M. D.
(2013). Effects of social marketing: Potential and limitations. In E. Scharrer
(Ed.), Media Effects/Media Psychology, Vol. 5, Media Effects/Media Psychology
(pp. 552-566). The International Encyclopedia of Media Studies. Boston, MA:
Wiley-Blackwell.
70.
Basil, M. D.
& Witte, K. (in press). Fear Appeals/Extended Parallel Process Model (EPPM).
In T. Thompson & J. Golson (Eds.), Encyclopedia of
Health Communication. Los Angeles, CA: Sage.
71.
Basil, M. D.
(in press). In T. Thompson & J. Golson (Eds.),
Encyclopedia of Health Communication. Los Angeles, CA:
Sage.
a)
Mass
Media
b)
Public
Health Communication
c)
Stanford
Three Community/Five Cities Projects
d)
Uses and
gratifications/Parasocial interaction