MIKE BASIL

WORK: Class syllabi, my interests

STUDY: My research, my whole vita

RICHES: Debra Z. Basil, LisaBasil, David Basil, my travels

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MY teaching and research INTERESTS

Theoretical approach:

• Message processing-- strategies and mechanisms of message comprehension

Methods:

• Research methods -- survey and experimental procedures, designs, and quantitative analysis techniques

Applications:

• Advertising-- how we pay for our programs and how advertising affects us
• Tobacco advertising-- examination of how tobacco companies market cigarettes and nicotine
• Health communication campaigns -- social marketing techniques to change individuals' behavior
• Persuasion -- techniques to elicit attention, change attitudes, and change behavior

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