SAMEER DESHPANDE
Associate Professor, Marketing
Faculty of Management, University of Lethbridge
4401 University Drive, Lethbridge,
Alberta T1K 3M4, CANADA
Phone: (403) 329-5196; Fax: (403)
329-2038; Email: sameer.deshpande@uleth.ca
UPDATED: April 22, 2018
Degrees
Ph.D., School of Journalism and Mass
Communication, University of Wisconsin-Madison [http://www.journalism.wisc.edu/],
2004
M.A., School of Journalism and Mass
Communication, University of Wisconsin-Madison [http://www.journalism.wisc.edu/],
1999
Post Graduate Diploma in Advertising and
Communications Management, Narsee Monjee Institute of Management Studies [http://www.nmims.edu/],
Mumbai, 1995
Bachelor of Commerce, R. A. Podar College of Commerce & Economics [http://www.rapodar.ac.in/],
University of Bombay [http://www.mu.ac.in/],
1992
Full Time Positions
Department of Marketing, Griffith Business
School, Griffith University
[https://www.griffith.edu.au/griffith-business-school/departments/marketing]
Marketing Area, Faculty of Management,
University of Lethbridge [http://www.uleth.ca/management/]
Visiting Associate Professor, Department
of Communications and New Media, National University of Singapore, 2015-2017
[http://www.fas.nus.edu.sg/cnm/]
Media
Intern, D’Arcy Masius Benton
& Bowles, Detroit, MI, summer 1998
Media
Planner, Trikaya Grey
Advertising, Mumbai, 1995-1997 [http://www.grey.com/India/]
Adjunct Associate
Professor Positions
Other Academic Associations
Research Metrics
Google
Scholar citations: 1,103; h-index: 18; i10-index: 25
Research
Gate Citations: 548; RG Score: 24.84
Web
of Science citations: 183; h-index: 8
Google
Scholar:
ResearchId: http://www.researcherid.com/rid/L-1874-2015
ORCID:
http://orcid.org/0000-0002-9832-8383
Scopus:
https://www.scopus.com/authid/detail.uri?authorId=15729117300
Select Research Grants
Faulkner, G., Spence, J., Berry, T., Cameron,
C., Deshpande, S., Latimer, A., Plotnikoff,
R. Rhodes, R. & Tremblay, M. S. (2012). ParticipACTION after
5 years: Assessing impact on the promotion of physical activity and the behaviour of Canadians. Canadian
Institutes of Health Research Operating Grant March 2012 Competition ($182,238).
Faulkner, G., Costas-Bradstreet, C., Berry,
T., Deshpande, S., Latimer, A. Rhodes, R., Spence, J. C., & Tremblay, M. S.
(2012). Active 20/20: Developing an Evaluation Plan for a National Physical
Activity Policy. Canadian
Institutes of Health Research Planning Grants: Winter 2012 Competition ($24,012).
Deshpande,
S., Barkema, H., Grigat, D., & Mazumdar, D.
(2012). Barriers and Strategies for Tobacco Cessation for Crohn’s Disease Patients. Alberta Inflammatory Bowel Disease
Consortium ($50,000).
Deshpande, S. (2010). Multi-perspective understanding
of Ganesh pilgrimage sites in Maharashtra. Shastri Indo-Canadian
Institute.
Deshpande,
S., Lavack, A. M., Cismaru, M., & Agrey, N. (2011). Using social marketing to
prevent fetal alcohol syndrome disorders. Canada Northwest FASD Partnership ($37,159.56). [http://www.canfasd.ca/networkActionTeams/Evaluation-Research-Materials.aspx]
Lavack, A. M., Deshpande, S., Cismaru, M., & Agrey, N. (2009). Using social marketing to
prevent fetal alcohol syndrome disorders. Canada Northwest FASD Partnership ($127,254). [http://www.canfasd.ca/networkActionTeams/Evaluation-Research-Materials.aspx]
Bjornlund, H., Klein, K., Le Roy, D., Deshpande,
S., Acharya, S., Grant-Kalischuk,
R., & Bennett, R. (2009). Water: Making do with what we have. Alberta Water Research Institute ($1,713,000).
Basil, D. Z., Deshpande, S., & Runte, R.
(2008). Perceptions about cause-related marketing among nonprofit managers. Social Sciences and Humanities Research
Council ($76,000).
Deshpande, S., Cismaru, M., & Agrey, N. (2008). Primary prevention of fetal alcohol spectrum disorder: Research
applications in the evaluation of prevention materials. Social Sciences and Humanities
Research Council ($14,925).
Basil, M. D., Deshpande, S., & Basil, D. Z.
(2007). Nutrition, price, and quality factors. University
of Lethbridge Research Fund ($6,400).
Deshpande, S. (2007). Managing stakeholder relations
in Indian social marketing organizations. Shastri Indo-Canadian
Institute.
Basford, Lynn et al. (Deshpande S. was a core team member). (2004). State of the evidence review: Prevention of fetal alcohol spectrum disorder. The Alberta Centre for Child, Family and Community Research ($70,000).
Refereed Journal Publications
5-year
Journal Impact (IF) was sourced from Web of Science while h5-index was sourced
from Google Scholar.
Underlined
names are graduate students under direct supervision of Sameer Deshpande.
[47] Bagramian, R.,
Madill, J., O’Reilly, N., Deshpande, S., Berry, T., Faulkner, G., Rhodes, R.,
& Tremblay, M. (forthcoming). Evaluation of sport participation objectives
within a health-focused social marketing sponsorship. International
Journal of Sports Marketing and Sponsorship. IF
= 0.84, h5 = 12.
[46] Escobar, L. & Deshpande, S.
(2018). A focal organisation
perspective towards interorganisational
collaboration: The case of the HIV/AIDS epidemic in India. Administration
& Society. IF = 1.09, h5 = 23. LINK: ps://doi.org/10.1177/0095399718760582
[45] Faulkner,
G., Ramanathan, S., Plotnikoff, R., Berry, T.,
Deshpande, S., Latimer-Cheung, A.E., Rhodes, R.E., Tremblay, M.S., &
Spence, J. (2018). ParticipACTION
after 5 years of re-launch: A quantitative survey of Canadian organizational
awareness and capacity. Health Promotion and Chronic
Disease Prevention in Canada, 38(4), 162-169. IF = 0.50, h5 = NA.
[44] Ramanathan, S., Faulkner, G., Plotnikoff, R., Berry, T., Deshpande, S., Latimer-Cheung,
A.E., Rhodes, R.E., Tremblay, M.S., & Spence, J. (2018). Perceptions of organizational
capacity to promote physical activity in Canada and ParticipACTION’s
impact five years after its re-launch: A qualitative study. Health Promotion and Chronic Disease Prevention in Canada,
38(4), 170-178. IF
= 0.50, h5 = NA.
[43] Spence, J. C.,
Faulkner, G., Lee, E. Y., Berry, T., Cameron, C., Deshpande, S.,
Latimer-Cheung, A., Rhodes, R. & Tremblay, M. S. (2018). Awareness
of ParticipACTION among Canadian adults: A seven-year
cross-sectional follow-up. Health Promotion and Chronic Disease Prevention
in Canada, 38(4), 179-186. IF
= 0.50, h5 = NA.
[42] Wang, Z., Deshpande, S., Waller, D., & Erdogan, B. Z. (2018).
Religion and perceptions of the regulation
of controversial advertising. Journal of International Consumer Marketing, 30(1),
29-44. IF NA,
h5 = 20.
[41] Ramanathan, S.,
White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A., O' Reilly,
N., Rhodes, R., Spence, J.C., & Faulkner, G. (2018). The utility of physical
activity micro-grants: The ParticipACTION Teen Challenge
Program. Health Promotion Practice, 19(2), 246-255. DOI:
10.1177/1524839917743231. IF = NA, h5 = 26.
[40] Burton, S.,
Soboleva, A., Daellenbach, K., Basil, D., Beckman,
T., & Deshpande, S. (2017). Helping those who help us: Reciprocal and
self-promotion in corporate giving. Journal of Brand Management, 24(4),
322-333. IF NA, h5 = 25. LINK: DOI 10.1057/s41262-017-0053-5.
[39] Luciani, A.,
White, L, Berry, T.R., Deshpande, S., Latimer-Cheung, A., O'Reilly, N., Rhodes,
R., Spence, J.C., Tremblay, M.S., & Faulkner, G. (2017).
Sports Day in Canada: Examining the benefits for event organizers (2010-2013). International
Journal of Health Promotion and Education, 55(2), 66-80. IF NA,
h5 = 7. LINK:
http://dx.doi.org/10.1080/14635240.2016.1217164.
[38] Xia, Y., Deshpande, S., &
Bonates, T. (2016). Effectiveness of social marketing
interventions to promote physical activity among adults: A systematic review. Journal of Physical
Activity & Health, 13(11), 1263-1274. IF
= 2.46, h5 = 37. LINK: http://dx.doi.org/10.1123/jpah.2015-0189.
[37] Dale, L. P.,
LeBlanc, A., Orr, K., Berry, T., Deshpande, S., Latimer-Cheung, A., O'Reilly, N.,
Rhodes, R., Tremblay, M., & Faulkner, G. (2016). Canadian
physical activity guidelines for adults: Are Canadians aware? Applied
Physiology, Nutrition, and Metabolism,
41, 1008-1011.
IF = 2.68, h5 = 34. LINK: dx.doi.org/10.1139/apnm-2016-0115.
[36] Gainforth, H.L., Jarvis, J. W., Berry, T.,
Chulak-Bozzer, T., Deshpande, S., Faulkner, G., Rhodes, R., Spence, J.,
Tremblay, M. S., & Latimer-Cheung, A. E. (2016). Evaluating the ParticipACTION
Think Again! Campaign. Health Education & Behavior, 43(4),
434–441. IF = 2.23, h5 = 28.
LINK: http://heb.sagepub.com/content/43/4/434.
[35] Rhodes, R., Spence, J. C., Berry, T.,
Deshpande, S., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., &
Tremblay, M. S. (2016). Understanding
action control of parental support behavior for child physical activity. Health Psychology, 35(2),
131-140. IF = 3.95, h5 = 44. LINK: http://dx.doi.org/10.1037/hea0000233.
[34] White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A.,
O'Reilly, N., Rhodes, R., Spence, J., Tremblay, M., & Faulkner, G. (2016). Sports day in Canada: A longitudinal
evaluation. International Journal of Health Promotion and Education, 54(1),
12-23. IF NA,
h5 = 5. LINK: http://dx.doi.org/10.1080/14635240.2015.1050122.
***Pittu Laungani award for best paper in IJHPE.
[33] Rhodes, R., Spence, J. C., Berry, T.,
Deshpande, S., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., &
Tremblay, M. S. (2015).
Predicting changes across 12 Months in three types of parental support behaviors
and mothers' perceptions of child physical activity. Annals of Behavioral
Medicine, 49(6), 853-864. IF = 3.88, h5 = 42. LINK: http://link.springer.com/article/10.1007/s12160-015-9721-4?no-access=true.
[32] Deshpande,
S., Bhanot, A., & Maknikar, S. (2015).
Assessing the Influence of a 360-Degree Campaign with 360-Degree Feedback. Social
Marketing Quarterly, 21(3), 142-151. IF NA, h5 = 9. LINK: http://smq.sagepub.com/content/21/3/142.short.
[31] Deshpande, S., Berry, T., Faulkner,
G., Latimer-Cheung, A. E., Rhodes, R., & Tremblay, M. S. (2015). Comparing
the influence of dynamic and static versions of media in evaluating
physical-activity promotion ads. Social Marketing Quarterly, 21(3),
135-141. IF NA, h5 = 9. LINK: http://smq.sagepub.com/content/21/3/135.full.pdf+html.
[30] LeBlanc, A. G., Berry, T., Deshpande,
S., Duggan, M., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., Rhodes, R.
E., Spence, J. C., & Tremblay, M. S. (2015). Knowledge and awareness of Canadian Physical
Activity and Sedentary Behaviour Guidelines: A synthesis of existing evidence. Applied Physiology, Nutrition, and Metabolism, 40(7), 716-724. IF =
2.53, h5 = 36. LINK: http://dx.doi.org/10.1139/apnm-2014-0464.
[29] Lafreniere, K. C., Deshpande, S.,
& Bjornlund, H. (2015). Segmenting and targeting
irrigators’ preferences regarding proposed water transfers. Society & Natural Resources, 28, 423-438.
IF = 1.03, h5 = 25. LINK: http://dx.doi.org/10.1080/08941920.2014.948240
[28] Nelson, M. R., Deshpande, S. & Vilela, A. M. (2015). Exploring first- versus third-person
perceptions of product placement influence on consumption and fashion in India.
Journal of Global Fashion Marketing, 6(2), 103-119. IF NA, h5 = 9. LINK: http://dx.doi.org/10.1080/20932685.2014.999009
[27] Faulkner,
G., Solomon, V., Berry, T.,
Deshpande, S., Latimer-Cheung, A. E., Rhodes, R., Spence, J. C., &
Tremblay, M. S. (2014). Examining the potential disconnect between parents’
perceptions and reality regarding the physical activity levels of their
children. Journal of Applied
Research on Children: Informing Policy for Children at Risk, 5(1), Article
9. IF/h5 NA. LINK: http://digitalcommons.library.tmc.edu/childrenatrisk/vol5/iss1/9/
[26] Jarvis,
J. W., Rhodes, R. E., Deshpande, S., Berry, T.,
Chulak-Bozzer, T., Faulkner, G., Spence, J. C., Tremblay, M. S., &
Latimer-Cheung, A. E. (2014). Investigating the role of brand equity
in predicting the relationship between message exposure and parental support
for their child’s physical activity. Social
Marketing Quarterly, 20(2), 103-115. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/20/2/103
[25] Waller,
D., Deshpande, S., & Erdogan, B. Z. (2013). Offensiveness
of advertising with violent image appeal: A cross-cultural study. Journal of Promotion Management, 19(4),
400-417. IF NA, h5 = 9. LINK: http://dx.doi.org/10.1080/10496491.2013.817220
[24] Lafreniere,
K. C., Deshpande, S., Bjornlund, H., & Hunter, G. M. (2013). Extending stakeholder
theory to promote resource management initiatives to key stakeholders: A case
study of water transfers in Alberta, Canada. Journal
of Environmental Management, 129,
81-91. IF = 3.55, h5 = 65. LINK: http://www.sciencedirect.com/science/article/pii/S0301479713004556#
[23] Deshpande, S., Chreim, S.,
Bello, R., & Evashkevich,
T. R. (2013). An exploration
of seniors’ relationships with pharmaceutical brands. International Journal of
Pharmaceutical and Healthcare
Marketing, 7(2), 142-159. IF NA,
h5 = 10. LINK: http://www.emeraldinsight.com/doi/abs/10.1108/IJPHM-04-2013-0011
[22] Singh, A. & Deshpande, S. (2013).
Perceived superiority of female condoms among female sex workers in India. International Journal of Nonprofit and Voluntary Sector Marketing, 18(2),
149-157. IF NA, h5 =
14. LINK: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1466/full
[21] Nelson, M. R. & Deshpande, S. (2013). The prevalence of and consumer
response to foreign and domestic brand placement in Bollywood movies. Journal of Advertising, 42(1),
1-15. IF = 1.86, h5 =
22. LINK: http://dx.doi.org/10.1080/00913367.2012.749195
[20] Basil, M. D., Basil, D. Z., Deshpande,
S., & Lavack, A. M. (2013). Applying the Extended Parallel Process
Model to workplace safety messages. Health
Communication, 28(1), 29-39. IF = 1.74, h5 = 23. LINK: http://dx.doi.org/10.1080/10410236.2012.708632
[19] Gross D. P., Deshpande, S., Werner, E. L., Reneman,
M. F., Miciak, M. A., & Buchbinder,
R. (2012). Fostering social change in back pain beliefs and behaviors:
When public education isn’t enough. The Spine
Journal, 12(11), 979-988. IF = 3.34, h5 = 43. LINK: http://www.sciencedirect.com/science/article/pii/S1529943012009886
[18] Lafreniere, K. C., Hunter, G.
M., & Deshpande, S. (2011-12). Comparing and prioritizing the factors
affecting innovation adoption in a post-secondary educational setting. Journal of Information, Information
Technology, and Organizations, 6, 15-39. IF/h5 NA. LINK: http://jiito.informingscience.org/articles/JIITOv6p015-039Lafreniere508.pdf
[17] Gok, K., Deshpande, S., Deshpande, A. P., & Hunter, G. M.
(2012). Comparing promoter and employee attributions for the causes of firm
failure: the case of an Indian petrochemical company. International Journal
of Human Resource Management, 23(12), 2576-2596. IF = 1.51, h5 = 35. LINK: http://dx.doi.org/10.1080/09585192.2011.610514
[16]
Deshpande, S. & Rundle-Thiele, S. (2011). Segmenting and targeting American
university students to promote responsible alcohol use: A case for
applying social marketing principles. Health
Marketing Quarterly, 28(4),
287-303. IF NA, h5
= 10. LINK: http://dx.doi.org/10.1080/07359683.2011.623094
[15] Cismaru, M.,
Deshpande, S., Thurmeier, R., Lavack,
A. M., & Agrey, N. (2010). Preventing fetal alcohol
syndrome disorders: The role of protection motivation theory. Health Marketing Quarterly, 27(1),
66-85. IF NA, h5 = 10.
LINK: http://dx.doi.org/10.1080/07359680903519776
[14] Dooley, J., Deshpande, S.,
& Adair, C. (2010). Comparing adolescent-focused obesity prevention and
reduction messages. Journal of
Business Research, 63, 154-160. IF
= 2.20 h5 = 57. LINK: http://www.sciencedirect.com/science/article/pii/S0148296309000320
[13] Runte, M., Basil, D. Z., & Deshpande,
S. (2009). Cause-related marketing from the nonprofit’s perspective: Classifying goals and
experienced outcomes. Journal
of Nonprofit and Public Sector
Marketing, 21(3), 255-270. IF NA,
h5 = 14. LINK: http://dx.doi.org/10.1080/10495140802644505
[12]
Basil, M. D., Basil, D. Z., & Deshpande, S. (2009). A comparison of
consumers and dieticians: Nutrition focus, food choice, and mental accounting. Journal of Nonprofit
and Public Sector Marketing, 21(3), 283-297. IF NA, h5 = 14. LINK: http://dx.doi.org/10.1080/10495140802644521
[11] Deshpande, S., Basil, M. D., & Basil,
D. Z. (2009). Factors influencing healthy eating habits among college students:
An application of the health belief model. Health
Marketing Quarterly, 26(2),
145-164. IF NA, h5 =
10. LINK: http://dx.doi.org/10.1080/07359680802619834
[10] Lavack, A. M., Magnuson, S., Deshpande,
S., Basil, D. Z., Basil, M. D., & Mintz, J. (2008). Enhancing occupational
health and safety in young workers: The role of social marketing. International
Journal of Nonprofit and Voluntary Sector Marketing,
13(3), 193-204. IF NA,
h5 = 14. LINK: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.322/abstract
[9]
Deshpande, S. & Lagarde, F. (2008). International survey on advanced-level
social marketing training events. Social
Marketing Quarterly, 14(2),
50-66. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/14/2/50.short
[8] Mah, M., Tam, Y. C., & Deshpande, S.
(2008). A social marketing analysis of 20 years of hand hygiene promotion. Infection Control and Hospital
Epidemiology, 29(3),
262-270. IF = 3.71, h5 = 55. LINK: http://dx.doi.org/10.1086/526442
[7] Erdogan, B. Z., Deshpande,
S., & Tagg, S. (2007). Clustering
medical journal readership among GPs: Implications for media planning. Journal of Medical Marketing, 7(2), 162-168. IF NA, h5 = 8. LINK: http://mmj.sagepub.com/content/7/2/162.abstract
[6] Mah, M., Deshpande, S. &
Rothschild, M. L. (2006). Social
marketing: A behavior change technology for infection
control. American Journal of
Infection Control, 34(7), 452-457. IF = 3.25, h5 = 39. LINK: http://www.sciencedirect.com/science/article/pii/S019665530600071X#
[5] Deshpande, S., Basil, M. D., Basford, L., Thorpe, K., Piquette-Tomei, N., Droessler, J., Cardwell, K., Williams, R. J., & Bureau, A. (2005). Promoting alcohol
abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23(2),
45-67. IF NA, h5 = 10. LINK: http://dx.doi.org/10.1300/J026v23n02_04
[4] Deshpande, S., Rothschild, M. L. & Brooks, R. S. (2004). New
product development in social marketing. Social
Marketing Quarterly, 10(3-4), 39-49. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/10/3-4/39.refs
[3] McCluskey, M. R., Deshpande, S., Shah, D. V., & McLeod, D. M. (2004). The efficacy gap and
political participation: When political influence fails to meet expectations. International Journal of Public
Opinion Research, 16(4), 437-455. IF = 1.18, h5 = 17. LINK: http://ijpor.oxfordjournals.org/content/16/4/437.abstract
[2] Keum, H., Devanathan, N., Deshpande, S.,
Nelson, M. R., & Shah, D. V.
(2004). The citizen-consumer: Media effects at the intersection of consumer and
civic culture. Political
Communication, 21(3), 369-391. IF
= 2.33, h5 = 22. LINK: http://dx.doi.org/10.1080/10584600490481479
[1] Deshpande, S., & Hitchon, J. (2002). Cause-related
marketing ads in the light of negative news. Journalism
& Mass Communication Quarterly, 79(4),
905-926. IF = 0.69, h5 = 18. LINK: http://jmq.sagepub.com/content/79/4/905.full.pdf
Publications in
Refereed Conference Proceedings
[3] Rutledge, D.,
& Deshpande, S. (2013). The influence of time orientation on personal
finance behaviours. In K. Kubacki (Ed.), Annual Conference of the Academy of
Marketing Science: Vol.
XXXVI. Ruston, LA: Academy of Marketing Science.
[2]
Chen, S., Deshpande, S., & Basil, D. Z. (2011). Influence of fit on
CRM: Moderating effects of collectivism and awareness. In Z. Yi, J. J. Xiao, J. Cotte, & L. Price (Eds.), Asia-Pacific Advances in
Consumer Research: Vol. IX (pp. 281-288). Duluth,
MN: Association for Consumer Research.
[1] Basil, D. Z., Deshpande, S., &
Runte, M. (2008). The impact of cause-related marketing on nonprofit organizations. In S. Jones (Ed.), Partnerships, Proof
and Practice - International Nonprofit and Social
Marketing Conference (paper 21). Wollongong, NSW: Centre for Health
Initiatives, University of Wollongong. [http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1020&context=insm08].
Books
Deshpande,
S., & Lee, N. (2014). Social
Marketing in India. New
Delhi: Sage.
Visit
for more details: http://people.uleth.ca/~sameer.deshpande/documents/Social_Marketing_India.htm
Book
review in Marathi: http://maharashtratimes.indiatimes.com/edit/column/dakhal/-/articleshow/28355212.cms
Book Chapters
[14]
Deshpande
S. (2018) Social media marketing, Corporate social responsibility, and social change
in India. In G. Heggde & G. Shainesh (eds). Social
Media Marketing (pp. 123-135). Singapore: Palgrave Macmillan.
Earlier
published in: Deshpande, S. (2014). Social Media Marketing, Corporate Social
Responsibility, and Social Change in India. In G. Heggde & G. Shainesh
(Eds.), Social media marketing: Emerging concepts and applications (pp.
318-328). New Delhi: Excel Books.
[13] Deshpande, S. & Bhanot, A. (2017).
Influence of sales force training in primary healthcare. In S. S. Andaleeb & K. Hasan (Eds.), Strategic marketing management
in Asia: Case studies and lessons across industries (pp. 465-473). Bingley,
U.K.: Emerald.
[12] Rundle-Thiele, S., Thurmeier, R., Deshpande, S., Cismaru,
M., Lavack, A., Agrey, N., & Anibaldi, R. (2015).
FASD prevention interventions valued by Australian and Canadian women. In W.
Wymer (Ed.), Innovations in social marketing and public health
communication: Improving the quality of life for individuals and communities
(pp. 249-262). NY: Springer.
[11] Deshpande,
S., Shah, P., & Agarwal, S. (2014). Promoting female
condoms among female sex workers. In G. Hastings & C. Domegan (Eds.), Social marketing: From tunes to symphonies
(pp. 361-368). NY: Routledge.
[10] Lafreniere, K., C., & Deshpande,
S. (2013). Decision framing and the role of commitment in social choice:
Implications for social marketing and communications. In Krzysztof Kubacki
& Rundle-Thiele, S. (Eds.), Contemporary issues in social marketing (pp.
95-110). Cambridge: Cambridge Scholars.
[9] Gross, D. P., Deshpande, S., Miciak, M.,
Werner, E. L., Reneman, M. F., & Buchbinder, R. (2013). Informing the
public: Preventing work disability and fostering behavioural change at the
societal level. In P. Loisel & J. R. Anema (Eds.),
Handbook of work disability: Prevention and management (pp. 389-408).
NY: Springer.
[8] Lafreniere, K. C., Bjornlund,
H., & Deshpande,
S. (2013). Against the grain: Segmenting and profiling irrigators opposed to
water transfers in Alberta, Canada. In H. Bjornlund, C. A. Brebbia,
& S. Wheeler (Eds.), Sustainable
irrigation technology and policies IV (pp. 459-468). Southampton: WIT Press.
[6] Thurmeier, R.,
Deshpande, S., Lavack, A.
M., Agrey, N., & Cismaru, M. (2010). Next steps in
FASD primary prevention. In E. P. Riley, S. Clarren, J. Weinberg, & E.
Jonsson (Eds.), Fetal alcohol syndrome disorders:
Management and policy perspectives of FASD (pp. 175-191). Weinheim: Wiley-VCH Verlag.
[4]
Deshpande, S. (2007). The challenge of using social marketing in India: The
case of HIV/AIDS prevention. In G. Hastings (Ed.), Social marketing: Why should the devil
have all the best tunes? (pp. 297-301). Oxford, U.K.: Butterworth
Heinemann.
[2]
Deshpande, S., & Basil, M. D. (2006). Lessons from research on social
marketing for mobilizing adults for positive youth development. In E. G. Clary
& J. E. Rhodes (Eds.), Mobilizing adults for positive youth development: Lessons from the behavioral sciences on promoting
socially valued activities (pp. 211-231). NY: Kluwer/Plenum.
[1] Nelson, M. R., & Deshpande, S.
(2003). Love without borders: An examination of cross cultural wedding rituals.
In C. C. Otnes & T. M. Lowrey
(Eds.), Contemporary consumption rituals: An interdisciplinary research anthology
(pp. 125-148). Mahwah, NJ: Lawrence Erlbaum.
Peer Reviewed Published Abstracts
[27] O'Reilly, N., Brunette, M. K., Deshpande, S.,
Faulkner, G., Latimer, A., LeBlanc, A., Rhodes, R., Tremblay, M., & Werman, M. (2017). Sharing
the culture of good: Title sponsorship of sport events. NASSS [North
American Society for the Sociology of Sport] 2017 Annual Meeting (pp.
90-91), Windsor, ON, Canada.
[26] Deshpande, S., Kubacki, K., Arli,
D., & Taiminen, H. (forthcoming). Social media
in social marketing campaigns: Booster or baseline? 2017 Australia &
New Zealand Marketing Academy Conference, Melbourne, Australia.
[25] Faulkner, G.,
Ramanathan, S., Berry, T., Deshpande, S., Latimer-Cheung, A., Rhodes, R.,
Spence, J., & Tremblay, M. (in-press). Perceptions of organizational
capacity to promote physical activity in Canada: Exploring the impact of ParticipACTION five years after relaunch. Journal of
Physical Activity and Health.
[24] Orr, K., LeBlanc, A. G.,
Berry, T., Deshpande, S., Latimer-Cheung, A. E., O’Reilly, N., Rhodes, R. E.,
Spence, J. C., Tremblay, M. S., & Faulkner, G. (2015). Awareness of
Canadian physical activity guidelines and self-reported physical activity:
Cross-sectional analysis. Oral presentation at the Canadian Society for
Exercise Physiology, Hamilton, ON.
[23] Gainforth, H. L., Jarvis, J. W., Berry, T.,
Chulak-Bozzer, T., Deshpande, S., Faulkner, G., Rhodes, R., Spence, J.,
Tremblay, M. S., & Latimer-Cheung, A. E. (2014). Assessing the
effectiveness of a social marketing campaign drawing parents’ attention to
their child’s physical activity. Annals of Behavioral Medicine in Sport, 47(Supplement
1), S218.
[22]
Jarvis, J. W., Rhodes, R. E., Deshpande, S., Berry, T., Chulak-Bozzer,
T., Faulkner, G.,
Spence, J. C., Tremblay, M. S., & Latimer-Cheung, A. E. (2013).
Investigating the role of brand equity in mediating the relationship between
message exposure and parent support for their child’s physical activity. Journal of Exercise, Movement, and
Sport, 45(1).
[21] Lafreniere,
K. C., Deshpande, S., & Klein, K. K. (2013). Social dimensions of water
policy choices in Alberta, Canada. In G.
Vlasic, Z. Krupka & J. Pavicic (Eds.), Global Business Conference.
Socially Responsible Business and Global/Local Competitiveness (pp.
166-167), Opatija, Croatia.
[20] Rundle-Thiele, S., & Deshpande,
S. (2012). Not drinking is the safest option: Communication
strategies targeting FASD. In K.
Kubacki & S. Rundle-Thiele (Eds.),
International Social Marketing Conference Proceedings (pp. 198-202). Brisbane,
QLD: Department of Marketing, Griffith University.
[19] Lafreniere, K., & Deshpande,
S. (2012). Decision framing and the role of commitment in social choice:
Implications for social marketing and communications. In K. Kubacki & S. Rundle-Thiele (Eds.), International Social
Marketing Conference Proceedings (pp. 132-135). Brisbane, QLD: Department of
Marketing, Griffith University.
[18] Buyucek, N., Rundle-Thiele,
S., & Deshpande, S. (2012). Reducing
alcohol drinking: An examination of the social marketing evidence base. In K. Kubacki & S. Rundle-Thiele (Eds.), International Social
Marketing Conference Proceedings (pp. 38-42). Brisbane, QLD: Department of
Marketing, Griffith University.
[17] Murumets, K., Costas-Bradstreet, C., Berry, T.,
Craig, C., Deshpande, S., Faulkner, G., Latimer, A., Rhodes, R., Spence, J., &
Tremblay, M. S. (2012). Think Again: Social Marketing Campaign. Journal of
Science and Medicine in Sport, 15(Supplement 1), S205.
[16] Rundle-Thiele, S., & Deshpande,
S. (2010). Consumers’ knowledge of alcohol consumption and its implications on
public policy. Proceedings of the 2010 Academy of Marketing Science Annual
Conference (pp. 318), Portland, OR.
[15]
Deshpande, S. (2009). Enhancing stakeholder analysis by investigating
underlying factors in
Indian condom social marketing campaigns. In S. Samu,
R. Vaidyanathan, & D. Chakravarti (Eds.),
Asia-Pacific Advances in Consumer Research VIII (pp. 209-210). Duluth,
MN: Association for Consumer Research; [Session Chair: “Indian Social Marketing
Campaigns”, 208-210].
[14] Basil, M. D., Basil, D. Z., & Deshpande,
S. (2008). A comparison of dieticians and the public: Nutrition focus, food choice,
and mental accounting. In S. Jones (Ed.), Partnerships, Proof and Practice -
International Nonprofit and Social Marketing
Conference (pp. 3). [http://ro.uow.edu.au/insm08/3].
[13] Waller, D. S., Deshpande, S., &
Erdogan, B. Z. (2008). Protect or restrict?: East-West
attitudes towards advertising regulations. In Australian
and New Zealand Communication Association Conference, Wellington, New Zealand.
[12]
Park, D. J., Deshpande, S., Cova, B., & Pace, S.
(2007). Cross border consumption and community: Meanings for Warhammer enthusiasts. In S. Borghini, M. A. McGrath, & C. Otnes (Eds.),
European Advances in Consumer Research: Vol. VIII (pp. 31-32). Duluth, MN: Association for Consumer
Research.
[11]
Deshpande, S., Basil, D. Z., & Basil, M. D. (2007). Factors influencing
healthy eating habits among college students: Application of health belief
model. In D. Lerman &
D. Luna (Eds.), Society for Consumer Psychology Conference (pp. 32).
[10] Deshpande, S. (2007). Segmenting and
targeting American university students to promote responsible alcohol use: A
case for applying social marketing principles. In V. Morwitz &
G. Fitzsimons (Eds.), Advances in Consumer Research XXXIV (pp. 164-165).
Valdosta, CA: Association for Consumer Research.
[9] Lavack, A. M., Magnuson, S., Deshpande,
S., Basil, D. Z., Basil, M. D., & Mintz, J. (2006). Using social marketing
to improve workplace safety: A qualitative analysis. In T. Drollinger (Ed.), Social Marketing Advances in
Research and Theory (SMART) Conference. Lethbridge, AB: The University of Lethbridge.
[8] Basil, M. D., Basil, D. Z., & Deshpande,
S. (2006). Nutrition labels: The effect of specific health concerns on decision
quality and decision time. In J.
L. Johnson & J. Hulland (Eds.), AMA Winter Marketing Educators' Conference: Marketing Theory and Applications (pp. 89-90).
Chicago, IL: American Marketing Association.
[7] Basil, D. Z., Basil, M. D., & Deshpande,
S. (2005). Nutrition labels: The effect of specific health concerns on decision
quality and search time. In D. L.
Cook, J. Langenderfer, & J. Williams (Eds.), Marketing
and Public Policy: Challenges for
an Era of Continuous Change (pp. 23-24). Chicago,
IL: American Marketing Association.
[6] Piquette-Tomei,
N., Droessler, J., Thorpe, K., Basford,
L., Williams, R. J., Deshpande, S., & Bureau, A. (2005). State of the
evidence review: FASD prevention. In FASD
National Conference. Fetal Alcohol
Spectrum Disorder Equality of Access: Rights and the Right Thing to Do (pp.
104-115). Vancouver, B.C.:
The University of British Columbia.
[5] Nelson, M. R., Deshpande, S., Devanathan, N., & Lakshmi, C.
R. (2004). If the table for McWorld has
been set by Hollywood, what is served by Bollywood? In G. Menon & A. Rao (Eds.),
Advances in Consumer Research, Volume XXXII (pp. 473). Valdosta, CA: Association for
Consumer Research.
[4] Deshpande, S. (2004). Transitions in
drinking habits from high school to university: An approach to segment students
and address the drinking problem on American college campuses. In Basil, D. Z. (Ed.), The Social Marketing
Advances in Research and Theory (SMART) Conference Proceedings (pp. 48), Lethbridge,
AB: The University of Lethbridge.
[3] Basil, D. Z, Deshpande, S., & Basil,
M. D. (2004). Nutrition labels: The effect of label length and health concerns
on decision quality and search time. In D. Scammon, M. Mason & R. Mayer (Eds.), Marketing
and Public Policy: Research Reaching New Heights Proceedings (pp. 80-82). Chicago, IL: American Marketing
Association.
[2] Park, D., & Deshpande, S. (2004). Seeking
entertainment through battle: understanding the meaning of consumption
processes for male Warhammer enthusiasts.
In L. Scott & C. Thompson (Eds.), Association for Consumer Research
Conference on Gender, Marketing and Consumer Behavior, Volume
VII, Madison, WI: Association
for Consumer Research.
[1] Devanathan, N., Nelson, M. R., McCarty, J., Deshpande, S., Paek, H., Punnahitanond,
R., Stein, S. E., Vilela, A.
M., & Yaros, R. (2003). Product placements go
global: An examination of brand contacts across five countries. In P. A. Keller
& D. W. Rook (Eds.), Advances in Consumer Research, Volume XXX (pp.
170-171), Valdosta, CA:
Association for Consumer Research.
Refereed Conference Papers/Posters
(other than Published Abstracts and
Conference Proceedings)
[57] Ekici, N., Erdogan, Z., Deshpande, S., &
Basil, D. (2017). Examining
gender-based esponses to third-person perception in
sexually explicit advertising. Paper
presented at the 2017 International Conference on Research in Advertising
(ICORIA), Ghent, Belgium.
[56] Agarwal, V., Bhanot, A.,
Awasthi, A., Sharma, A., Deshpande, S., & Mukhopadhyay, B. (2017). A
community led approach to achievement to total sanitation behavior in rural
India. Paper presented at the World
Social Marketing Conference, Washington, D.C.
[55] Faulkner, G., Ramanathan, S., Plotnikoff,
R., Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R. E., Tremblay,
M. S., & Spence, J. C. (2017). ParticipACTION
after 5 years of re-launch: A quantitative survey of Canadian organizational
awareness and capacity. Paper presented at the
Annual Meeting of the 2017 International Society for Behavioural Nutrition and
Physical Activity, Victoria, B.C., Canada.
[54] Ramanathan, S., Faulkner, G., Berry, T., Deshpande, S., Latimer-Cheung,
A. E., Rhodes, R. E., Spence, J. C., and Tremblay, M. S. (2017). Perceptions
of organizational capacity to promote physical activity in Canada and ParticipACTION’s impact five years after its re-launch: A
qualitative study. Paper presented at the
Annual Meeting of the 2017 International Society for Behavioural Nutrition and
Physical Activity, Victoria, B.C., Canada.
[53] Spence, J. C., Faulkner, G., Lee, E-Y., Berry, T., Cameron, C.,
Deshpande, S., Latimer-Cheung, A. E., Rhodes, R. E., & Tremblay, M. S. (2017).
Awareness of ParticipACTION among Canadian adults:
A 7-year cross-sectional follow-up. Paper presented at the
Annual Meeting of the 2017 International Society for Behavioural Nutrition and
Physical Activity, Victoria, B.C., Canada.
[52] Bhanot, A., Mukherjee, A., Sastry, P., &
Deshpande, S. (2016). Using innovative behavior-change strategies
to promote health among hard-to-reach and convert segments. Paper presented
at the European Social Marketing Conference, Espoo, Finland.
[51] Gok, K., Deshpande, S., Capar, N., Deshpande, A. P., Hunter, G., & Demirtas, O. (2016). An Exploratory Study of factors in
the failure of an Indian petrochemical company. Paper
presented at the Academy of International Business,
New Orleans.
[50] Deshpande, S. (2015). Theory of
social marketing. Paper presented at the International Management Research
Association Conference, Bangalore, India.
[49] Burton, S.,
Soboleva, A., Daellenbach, K., Basil, D., Beckman,
T., & Deshpande, S. (2015). Helping those who help us: Reciprocal and
self-promotion in corporate giving. Australian & New Zealand Marketing
Academy, Sydney, Australia.
[48] Rhodes, R.
E., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A., O’Reilly, N.,
Spence, J. C., & Tremblay, M. S. (2015). Predicting changes in child
physical activity and
three types of parental support behaviors across 18
months. Poster presented at the International Society of
Behavioral Nutrition and Physical Activity, Edinburgh, Scotland.
[47] Xia, Y. & Deshpande, S.
(2015). Effectiveness of social marketing campaigns to promote physical activity
in adults: A Systematic Review. Paper presented at the Public
Health 2015, Vancouver, BC.
[46] Wang, Z., Deshpande, S., Waller, D., & Erdogan, B. Z.
(2014). The influence of religion on perceptions toward the regulation of controversial
advertising. Paper presented at the Global
Marketing Conference, Singapore.
[45] Rutledge, D., Gok, K., Deshpande,
S., Hunter, G. M., & Nelson, M. R. (2014). Differences in attributions to globalization
and liberalization in India. Paper presented at the Academy of International Business,
Vancouver, BC
[44] Escobar, L.,
& Deshpande, S. (2014). Powerful stakeholders and interorganizational
collaboration. Paper presented at the Academy of
Management Meeting, Philadelphia, PA.
[43] Berry, T.,
Deshpande, S., Latimer-Cheung, A. E., Rhodes, R., Spence, J. C., Tremblay, M.
S., & Faulkner, G. (2014). Sports Day in Canada: Examining benefits for
community organizations. Paper presented at the Global Summit on the Physical Activity of Children,
Toronto, ON.
[42] Basil,
D. Z., Basil, M. D., Lavack,
A. M., & Deshpande, S.
(2013). Using environmental efficacy to enhance fear appeals. Paper
presented at the International
Conference on Public & Non Profit Marketing Conference, Gran Canaria.
[41] Hanson, T., Deshpande, S., Tough, S., Milne, D., Sirdiak,
L., Birchard, S., & Baich,
E. (2013). Engaging Alberta Aboriginal women in FASD prevention conversations. Paper presented at the International Conference on Prevention of
FASD, Edmonton, AB.
[40] Deshpande, S., Thurmeier,
R., Rundle-Thiele, S., Cismaru,
M., Lavack, A. M., &
Agrey, N. (2013). Comparing FASD prevention interventions valued by
Australian and Canadian women. Paper presented at the International Conference on Prevention of
FASD, Edmonton, AB.
[39] Deshpande, S., Bhanot, A., Maknikar, S., & Madore, M. (2013). Assessing the
Influence of Sales Force Training in a Primary Healthcare Setting. Paper presented at the International Research Symposium in
Service Marketing, Kuttikanam, Kerala.
[38] Deshpande, S., Bhanot, A., & Maknikar, S. (2013). Assessing
the influence of 360-Degree campaign with a 360-degree feedback. Paper presented at the International Research Symposium in
Service Marketing, Kuttikanam, Kerala.
[37] Jarvis, J. W., Berry, T., Deshpande, S., Faulkner, G.,
Rhodes, R., Spence, J. C., Tremblay, M. S., & Latimer-Cheung, A. E. (2013). Building the brand equity
of a national physical activity promotion organization. Paper presented at the Annual Meeting of the Society of
Behavioral Medicine, San Francisco, CA.
[36] White,
L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung,
A. E., Rhodes, R., Spence, J. C., Tremblay, M. S., & Faulkner, G. (2013). Sports
Day in Canada: Examining correlates of awareness and intentions to participate
in sport. Paper presented at the
Canadian Public Health Association Annual
Conference, Ottawa, ON.
[35] Basil, D. Z., Runte, M., & Deshpande,
S. (2012). Cause-related Marketing--Why not? A North American survey of
nonparticipating nonprofits. Paper presented at the Las Vegas International Academic
Conference in the Business & Economics Tract.
[34] Runte, M., McKenzie, G., Basil, D. Z.,
& Deshpande, S. (2012). Unpacking the experience of cause-related marketing:
Lessons for nonprofits. Paper presented at the Las Vegas International Academic
Conference in the Business & Economics Tract.
[33] Lafreniere,
K. C., Bjornlund, H.,
& Deshpande, S. (2012). Against the grain: Segmenting and profiling
irrigators opposed to water transfers in Alberta, Canada. Paper presented at the Sustainable Irrigation Conference, Adelaide, SA.
[32] Grigat, D., Mazumdar, D., Barkema, H., Kaplan, G., Coward, S., Heitman, S., &
Deshpande, S. (2012), Designing an Interdisciplinary Research Program for
Tobacco Cessation in Crohn's Disease. Poster presented at the Alberta
Innovates - Health Solutions' Knowledge Translation Conference, Edmonton, AB.
[31] Escobar, L., & Deshpande, S.
(2012). The cost of misaligned capabilities, strategies and governance: The
case of HIV/AIDS -related social marketing efforts in India. Paper
presented at the International Association for
Business & Society, Asheville, NC.
[30] Deshpande,
S., Chreim, S., Evashkevich, T. R., & Bello, R. (2012). An
exploration of seniors’ relationships with pharmaceutical brands. Poster
presented at the Consumer Brand Relationships Conference, Boston, MA.
[29] Basil, D. Z., Runte, M., & Deshpande,
S. (2012). Cause-related marketing in the USA: A quantitative study
examining how nonprofit organizations
successfully navigate business alliance relationships. Paper presented at the International Conference of the International Society
for Third-Sector Research, Siena, Italy.
[28] Lafreniere, K. C., & Deshpande,
S. (2011). The Decision Framing Process in Behavior Choice:
Implications for Social Marketing and Communications. Poster presented at the
Conference on Health Communication, Marketing and Media, Atlanta, GA.
[27] Nelson, M. R., Deshpande, S., & Vilela, A. (2011). Exploring First- Vs.
Third-Person Perception and Effects of Product Placement in Bollywood Cinema on
Indian Consumers. Paper presented at the Yale China India Consumer Insights
Conference, Delhi.
[26] Rundle-Thiele, S., Siemieniako,
D., Kubacki,
K., & Deshpande, S. (2011). Benchmarking alcohol literacy: A
multi-country study. Paper presented at the Academy of Marketing Science World Marketing
Congress, Reims, Champagne.
[25] Bhanot, A., Chaudhari, S., Deshpande, S., & Malhotra, M. (2011). Comparing the influence of
ad perceptions and brand recall with the Theory of Planned Behavior to normalize condoms in India. Paper
presented at the World Non-Profit and Social Marketing
Conference, Dublin, Leinster.
[24] Balkrishnan, J., Deshpande,
S., & Dham,
S. (2011). Comparing
the effectiveness of two communication frameworks: A case of promoting
contraceptives in the state of Rajasthan, India. Paper
presented at the World Non-Profit and Social Marketing
Conference, Dublin, Leinster.
[23] Gross, D. P., Werner, E., Reneman,
M., Deshpande,
S., Miciak, M., Bowen,
S., & Buchbinder, R. (2011). Back Pain Mass Media
Campaigns: Next Steps? Paper presented at the International Forum XI on Primary Care Research on Low
Back Pain, Melbourne, Victoria.
[22] Deshpande, S., Lavack,
A. M., Cismaru, M., Thurmeier,
R., & Agrey, N. (2011). Using Social Marketing Techniques to Strengthen
Primary Prevention Efforts in FASD. Paper presented at the International Conference on Fetal Alcohol Spectrum Disorder. The Power
of Knowledge: Integrating Research, Policy, and Promising Practice around the
World, Vancouver, BC.
[21] Aspen, C., Basil, M. D., &
Deshpande, S. (2010). Sexual appeals in social marketing: The influence of
feminism and sexual attitude. Paper presented at the Association for Consumer Research
Conference on Gender, Marketing and Consumer Behavior, the English Lake District, U.K.
[20] Samu, S., Singh, A., & Deshpande,
S. (2010). Role of perceived superiority of female condoms over male condoms
on the usage of female condoms. Paper presented at the Social Marketing in Public Health Conference, Clearwater
Beach, FL.
[19] Deshpande, S., Escobar, L., &
Singh, A. (2009). Influence of cultural factors on stakeholder
relationship management: A Case of HIV/AIDS-related social marketing efforts in
India. Paper
presented at the Indian Academy of
Management Conference, Jamshedpur, Jharkhand.
[18] Gok, K., Deshpande, S., Deshpande, A. P., & Hunter, G. M.
(2009). Comparing employee and promoter perspectives towards the causes of
firm failure: the case of an Indian petrochemical company. Paper
presented at the Indian Academy of
Management Conference, Jamshedpur, Jharkhand.
[17] Deshpande, S., & Rundle-Thiele,
S. (2009). Competitive analysis in social marketing. Poster presented at
the National Conference on Health Communication, Marketing and Media,
Atlanta, GA.
[16] McKenzie, G., Runté, M., Usher, J., Basil, D. Z., & Deshpande,
S. (2009). Neoconservativism:
Changing the way nonprofit organizations do business. Paper
presented at the Administrative
Sciences Association of Canada Conference, Niagara Falls, ON.
[15] Cismaru, M.,
Lavack, A. M., Deshpande, S., Thurmeier,
R., & Agrey, N. (2009). Preventing fetal alcohol
syndrome disorders: The role of protection motivation theory. Paper
presented at the Administrative
Sciences Association of Canada Conference, Niagara Falls, ON.
[14] Deshpande, S., Cismaru, M., Agrey, N., & Thurmeier,
R. (2009). Developing primary prevention strategies: Conversations with
women. Poster presented at the International Conference on Fetal Alcohol Spectrum Disorder, Victoria,
BC.
[13] Basil, D. Z., Runte, M., & Deshpande,
S. (2008). Why nonprofits don’t partner with businesses. Paper presented at the Australian and New Zealand Third Sector
Research Conference, Auckland.
[12] Dooley, J., Deshpande, S.,
& Adair, C. (2008). Comparing effectiveness of obesity prevention and
reduction messages among Canadian adolescents. Paper
presented at the World Social
Marketing Conference, Brighton and Howe City, East Sussex.
[11] Basil D. Z., Basil, M. D., Deshpande,
S., Lavack, A. M., Mintz, J., & Magnuson, S. (2007). Using
the parallel process model to assess social marketing communications to young
male workers. Paper presented at the Annual National Social Marketing Centre
Conference, Oxford, Oxfordshire.
[10] Keum H., Devanathan, N., Deshpande,
S., Nelson, M. R., & Shah, D. V. (2003).
The citizen-consumer: The complex relationship among media, consumer
culture, and civic engagement. Paper presented at the Annual
meeting of the American Political Science Association, Philadelphia, PA.
[9] Tajima A., Park, D., Nah, S., Deshpande, S., Nichols, S., Yaros, R., &
St. Clair, D. (2003). Shaping an international issue: Analyzing U.S. media coverage about a 'War with
Iraq'. Paper presented at the International
Communication Association, San Diego, CA.
[8] Nah S., Deshpande,
S., McCluskey, M., Hillback, E., McLeod, D. M., Shah, D. V., & Pan, Z. (2003). The effects of
interpersonal communication networks and media use on trust. Paper
presented at the American
Association for Public Opinion Research Annual Conference, Nashville, TN.
[7] Keum H., Devanathan, N., Hillback,
E., Deshpande, S., Nelson, M. R.,
& Shah D. V. (2002). Media use, consumer
culture, and civic engagement: Exploring assumptions and testing effects. Paper
presented at the Midwest Association for Public Opinion
Research Annual Conference, Chicago, IL.
[6] Deshpande, S., Nelson, M. R., Devanathan, N., Yaros, R., Paek, H., Punnahitanond,
R., Stein, S. E., & Vilela, A. M. (2002).
Exploring international public communication strategies: A
cross-cultural case study of anti-tobacco efforts in six countries. Paper
presented at the Association for Education in Journalism
and Mass Communication, Miami, FL.
[5] McCluskey M. R., Deshpande, S., Yoo, H., Shah, D. V., &
McLeod, D. M. (2002). Media
influences on normative expectations of citizen efficacy and effects on
political participation. Paper presented at the Conference of the Association for
Education in Journalism and Mass Communication, Miami, FL.
[4] Deshpande, S., & Hitchon, J. (2002). Ethical implications of use
of cause-related marketing ads in the light of negative news. Paper
presented at the Conference of the
International Communication Association, Seoul.
[3] McLeod J., Zubric, J., Keum,
H., Deshpande, S., Cho,
J., Stein, S. E., & Heather, M. (2001). Reflecting
and connecting: Testing a communication mediation model of civic participation.
Paper presented at the Conference
of the Association for Education in Journalism and Mass Communication,
Washington, DC.
[2] Deshpande, S. & Hitchon, J. (2000). Use of cause-related
marketing to bolster image in the light of negative news. Paper
presented at the Conference of the
Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Other Conference Participation
Veer, E. (Chair),
Cavanaugh, L., Christensen, G., & Deshpande, S. (2011). Roundtable Session: Transformative Consumer
Research: Is TCR Flourishing or Perishing in the Asia Pacific Region? In Z. Yi, J. J. Xiao, J. Cotte,
& L. Price (Eds.), Asia-Pacific
Advances in Consumer Research IX (pp. 86), Duluth, MN: Association for Consumer
Research.
Other Publications and Reports
Non-Peer Reviewed Journal Publications
[4] Agarwal, V., Bhanot, A., Sharma, A., Deshpande,
S., & Mukhopadhyay, B. (August 29, 2017). Importance of community level interventions
and success of Swaach Bharat Mission. Available at
SSRN: https://ssrn.com/abstract=3028507.
[3] Rundle-Thiele, S., Siemieniako,
D., Kubacki, K., & Deshpande, S. (2013). Benchmarking alcohol literacy: A
multi-country study. Modern
Management Review, XVIII
(20), 99-111.
[2] Basil, M. D., Deshpande, S., Usher,
J., & Basil, D. Z. (2005). Fast food business strategy: Responding to
nutritional concerns and competition. The
ICFAI Journal of Business Strategy, 2(4), 24-31.
[1] Rothschild, M. L., & Deshpande, S.
(2003). How marketers develop new products: Alternative ride programs for
alcohol impaired drivers. Social
Marketing Quarterly, 9(1), spring.
Entries in
Encyclopedia
[3] Deshpande, S.
(2014). Social marketing. Encyclopedia of Marketing, edited by N. Lee & A.
M. Farrell, in C. L. Cooper
(Editor-in-Chief), the Wiley Encyclopedia of
Management 3rd edition. Chichester: Wiley.
[2] Deshpande, S.
(2014). Integrated marketing communications. Encyclopedia of Marketing, edited
by N. Lee & A. M. Farrell, in C.
L. Cooper (Editor-in-Chief), the Wiley Encyclopedia of
Management 3rd edition. Chichester: Wiley.
[1] Deshpande, S. (2014). Cause
marketing. Encyclopedia of Marketing, edited by N. Lee & A. M. Farrell, in C. L. Cooper (Editor-in-Chief),
the Wiley Encyclopedia of Management 3rd edition.
Chichester: Wiley.
Book
Review
Deshpande,
S. (2008). [Review of the book Cause marketing for nonprofits:
Partner for purpose, passion, and profits by J. Daw]. Journal of Nonprofit
and Public Sector Marketing, 19(2), 93-94.
Other Publications
[7] Deshpande, S. (2016). Corporate social marketing: Harmonious symphony or cacophonous
noise?
Social Marketing Quarterly, 22(4), 255-263.
http://smq.sagepub.com/content/22/4/255.full.pdf+html
[6] Deshpande, S. (2016). A conversation with Mr. Mechai Viravaidya: A
miraculous journey of a remarkable man: From cocoon to butterfly. Social
Marketing Quarterly, 22(3), 147-158. http://smq.sagepub.com/content/22/3/147.full.pdf+html
[5] Deshpande, S. (2015).
Stakeholder orientation in behaviour change marketing
initiatives. Social Business, 5(3), 229-236. DOI: http://dx.doi.org/10.1362/204440815X14441363902393
[4] Deshpande, S.
(2014). Excited to join the SMQ family. Social Marketing Quarterly,
20(3), 143-144. http://smq.sagepub.com/content/20/3/143.full.pdf+html
[3] Deshpande, S.
(2014). Guidance to authors submitting to the Social Marketing Quarterly.
Social Marketing Quarterly, 20(3), 145-147.
[2] Deshpande, S. &
Doner Lotenberg, L. (2014). A chat with a founding father: An interview with
Phil Harvey. Social Marketing Quarterly, 20(3), 186-194. http://www.dktinternational.org/wp-content/uploads/2012/01/Phil-Harvey-Interview-SMQuarterly.pdf
[1] Deshpande, S., & Hollander, M.
(1998). Reflections from two emerging social marketers: The 1998 Innovations in
Social Marketing Conference (Publisher’s Notes). Social Marketing
Quarterly, 4(4), 9-11.
Popular
Press
[3]
Deshpande, S. (December 2007). The challenge of AIDS (in Marathi language), Patrika,
Mumbai: Marathi Vidnyan Parishad,
pp. 4-9.
[2] Deshpande, S. (May 2006). Making Swadeshi organizations attractive: Application
of social marketing principles, Patrika, Mumbai: Marathi Vidnyan Parishad,
pp. 2, 4.
[1] Deshpande, S. (2005, June 6). Whose
benefit, whose responsibility. Maharashtra
Times.
Research/Policy
Reports
[5] Saskatchewan Prevention Institute. (2009). Enhancing the Effectiveness of Northwestern Canada
Initiatives in Preventing Fetal Alcohol Spectrum Disorders.
[4] Basford,
Lynn et al. (2005). State of
the Evidence: Fetal Alcohol Spectrum Disorder (FASD)
Prevention. Alberta Child and Family Services.
[3] Brooks, R. & Deshpande, S. with
Kirby, S., Perkins, K., Reizes, T. et al. (2003). Social Marketing and Public
Health: Lessons from the Field. Turning
Point National Program at the University of Washington.
[http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_lessons_from_field.pdf].
[2]
Rothschild, M., Brooks, R., Deshpande, S., Miller, T., Anderson, A., Gupta, R., McDowell, M., & Snudden, S. (2001).
Using Social Marketing to Inhibit Driving after Drinking: A report
submitted to the Wisconsin Department of Transportation, 2001 [http://www.dot.wisconsin.gov/library/publications/topic/safety/roadcrew4-appendixa.pdf]
[1] Caire,
L., Deshpande, S. & Towne, A.
(2000). Review of the Committee on Institutional Cooperation (CIC) Seed
Grant Program. Learning
Technology & Distance Education. Madison, WI: University of
Wisconsin-Madison.
TEACHING
National
University of Singapore, 2015-17
Undergraduate: Corporate
Social Responsibility, Social Marketing, Managing Communication Campaigns,
Advanced Communication Campaigns
To highlight my most recent teaching
evaluations, as a visiting associate professor in the Department of
Communications and New Media at National University of Singapore (NUS) for the
2015-17 academic years, students reported high satisfaction with my teaching. I
taught following modules over four semesters: NM4217 (Advanced Communication
Campaigns), NM3235 (Corporate Social Responsibility), NM4207 (Managing
Communication Campaigns), and NM4883 (Social Marketing). On a 5-point scale,
the mean “overall effectiveness of the teacher” for NM4217, NM3235, NM4207, and
NM4883 was 4.7, 4.47, 4.82, and 4.69 respectively. These scores averaging to 4.64
were above department (4.16) and faculty (4.27) averages. Other than students
and colleagues, my clients (for example, Excel4Apps, Justice Without Borders,
Center for Quantum Technologies, NUS CARE, and NUS Museum) in NM4207 and NM4217
reported strong satisfaction to my contribution to student reports.
Tata Institute of
Social Sciences, 2012-
Master’s: Social
marketing (students of Centre for Social Entrepreneurship)
University of Lethbridge, 2008-
Undergraduate:
Social Marketing, Marketing Research, Advertising & Promotions,
Introduction to Marketing, Marketing Management
Master’s: Research
Issues and Integration, Ways of Knowing
University of Wisconsin-Madison
·
Instructor, Advertising and Pop Culture,
summer 2002
·
Teaching Assistant, Introduction to Mass
Communication, fall 2001 & spring 2002
·
Lecturer, Strategic Communication, summer
2001
Ph.D. Supervision
[1] Ibrahim, Ali (expected 2018). Qualitative segmentation vs. quantitative segmentation in water use
market: A cost benefit approach. Griffith Business School, Griffith University.
[Associate Supervisor].
Master’s Thesis
Supervisor/Committee Member
[16]
Marietta-Vasquez, J. (expected 2018). Systematic review of back pain prevention
campaigns. Dhillon School of Business, University of Lethbridge. [Supervisor].
[15] Anwer, E. (2018). The value of values: The role of personal values, organizational values,
and values-congruency of business purchase decisions. Dhillon School of Business, University of Lethbridge.
[Co-supervisor].
[14]
Sakeah, J. (2016). Prediction
of condom use among university students in Ghana: Applying the Theory of
Planned Behaviour. Faculty of Health Sciences, University of Lethbridge.
[Committee member].
[13] Bingley, J.
(2016). Transformative Filmmaking in Resettlement: Refugees Addressing
Resettlement Gaps, Concordance, and Cohesion in Canada. Department of
Sociology, Faculty of Arts & Science, University of Lethbridge. [Committee
member].
[12] Bagramian, R. (2015). Evaluating Social Marketing
Sponsorships. School of Management, University of Ottawa. [Committee member].
[11]
Naeem, F. (2015), Impact of the Marketing Mix on
Self-Efficacy and Smoking Cessation: A Meta-Analysis. Faculty of Management, University of Lethbridge.
[Supervisor].
[10]
Xia, Y. (2013). Systematic review of social marketing
efforts to promote physical activity. Faculty of Management, University of
Lethbridge. [Supervisor].
[9] Wang, Z. (2013). Policy implications
in relation to controversial advertising. Faculty of Management, University of
Lethbridge. [Supervisor].
[8]
Rutledge, D. (2012). Influence of Future Orientation on Promotion of Personal
Finance Behaviours (received SSHRC grant). Faculty of Management, University of
Lethbridge. [Supervisor].
[7] Oka,
S. (2011). A pathway for change: Can social marketing and efficacy explain why
Mexican migrants use condoms more than non-migrants? National Institute of
Public Health, Mexico. [Co-supervisor].
[6] Lafreniere, K. C. (2010). Determining
the decision-making process for social issue behaviours: Inputs to formulating social
marketing strategy (received scholarship from Alberta Water Institute). Faculty
of Management, University of Lethbridge. [Supervisor].
[5] Aspen, C. (2008). Sexual appeals in
social marketing: The influence of feminism and sexual attitude. Faculty of
Management, University of Lethbridge. [Co-supervisor].
[4] Dooley, J. (2007). Immediate Effects of public
service advertisements aimed at preventing and reducing adolescent obesity (received
SSHRC grant). School of Public Health, University of Alberta. [Co-supervisor].
[3]
Evashkevich, T. R. (2006). Brand dissatisfaction and
marriage relationships for pharmaceutical brands. Faculty of Management,
University of Lethbridge. [Supervisor].
[2]
Fifteen Master’s students (2006). Department of Communication and Journalism,
University of Mumbai. [Co-supervisor].
[1]
Chen, S. (2005). Cultural
influence on consumer reactions to cause-marketing campaigns. Faculty of
Management, University of Lethbridge. [Supervisor].
Undergraduate
Honor’s Thesis Supervisor/Examiner
[1] Tan, J.
(2016). Conversation starters: Examining threat and efficacy
message elements in suicide prevention social media campaigns. Department of Communications and New Media, Faculty of Arts
& Social Science, National University of Singapore. [Supervisor].
Fellow of Circle of Excellence in Teaching,
Centre for the Advancement of Excellence in Teaching and Learning. Featured on [http://www.uleth.ca/crdc/?page_id=5]
and their 2006 newsletter.
Select Teaching Development Activities
· Teaching Retreat. (2004). Faculty of Management, University of Lethbridge.
· Partnership with Professors. (2004). Faculty of Education, University of Lethbridge.
Clarifying
Boundaries of Social Marketing (2012). YouTube video [http://www.youtube.com/watch?v=dCRe711be3Q&feature=relmfu]
Select Guest
Lectures
University of Lethbridge
·
Deshpande, S. (every semester since fall 2013). Social Marketing for Public Health.
Introduction to Public Health, Faculty of Health Science.
·
Deshpande, S. (every semester since fall 2012). Social Marketing for Public Health. Nursing
Professional Seminar III,
Faculty of Health Science.
·
Deshpande, S. (2014). Transition in teaching. Teaching Centre.
·
Deshpande, S. (2011). Advertising Trends in South Asia. Introduction
to International Management, Faculty of Management.
·
Deshpande, S. (2011). Give Respect, Get
Respect at Your U. CAETL Advisory Council.
·
Deshpande, S. (2009). Diversity in Teaching. Teaching Centre.
·
Deshpande, S. (2007). Advertising Trends in India. Introduction
to International Management, Faculty of Management.
·
Deshpande, S. (2007). Social Marketing for Public Health.
Health, Illness and Healing III, Faculty of Health Science.
·
Deshpande, S. (2007). Depiction of Orientalism in Western Media.
Orientalism, Liberal Education Program.
·
Deshpande, S. (2004). Corporate Social Responsibility.
Introduction to Liberal Education, Liberal Education Program.
University
of Wisconsin-Madison
·
Deshpande, S. (2003). Social Marketing: A Few Case Studies. Mass
Media and the Consumer, School of Journal and Mass Communication.
·
Deshpande, S. (2002). Social Marketing versus Commercial
Marketing. Mass Media and the Consumer, School of Journal and Mass
Communication.
Other
·
Deshpande, S. (2009). Social marketing. Social
Entrepreneurship, School of Management and Labour Studies, Tata Institute of
Social Sciences, Mumbai, Maharashtra.
·
Deshpande, S. (2010). Social marketing in India. The ID Division Seminar/Rounds,
Division of Infectious Diseases. Department of Medicine, University of Calgary,
Calgary, AB.
·
Deshpande, S. (2009). Social marketing. Indian Institute
of Technology, New Delhi.
·
Deshpande, S. (2009). Social marketing in public health.
Calvin, Phoebe and Joan Snyder Institute of Infection, Immunity and
Inflammation, Faculty of Medicine, University of Calgary, Calgary, AB.
·
Deshpande, S. (2005). Research Methodology. Science
Communication course, Marathi Vidnyan Parishad,
Mumbai, Maharashtra.
·
Deshpande, S. (2005). Corporate Social Responsibility. Master’s
in Cosmetology, S. H. Kelkar College,
Mumbai.
·
Deshpande, S. (2005). Research Methodology. Master’s in
Communication and Journalism, University of Mumbai.
University of Lethbridge
Committee
Member
1.
Salary,
Tenure, and Promotion Committee, Faculty of Health Sciences, 2017-18
2.
Asia
Studies Minor, 2013-
3. Public Health Advisory Group, 2012-
4. GFC Research Committee, 2014-2015, 2017-18
5. GFC Library Committee, 2014-2015
6. VP (Research) Search Committee, 2014-2015
7. Gender and Equity Caucus, Faculty
Association, 2013-2015
8. Students Award Committee, 2013-2015
9. M.Sc. Committee, Faculty of Management,
2008-2009, 2013-2015
10. Master’s in health management Task Force,
2014
11. Faculty Handbook Appeal Committee, 2014
12. AVP (Finance) Search Committee, 2014
13. Faculty of Management Representative to
Health Science Faculty Council, 2004 –2005, 2010-2011, 2013-2014
14. SSHRC Committee, 2012-2014
15. International Task Force, 2010-2012
16. Internal SSHRC Committee, University of Lethbridge,
2009-2010, 2012
17. Research and Ethics Committee, Faculty of
Management, 2006-2007, 2010-2011, 2012
18. Distinguished Teaching Award Committee,
University of Lethbridge,
2009-2010
19. International Management area of Faculty of
Management, 2006-2007, 2010
20. Faculty of Management Executive Committee,
2008-2009
21.
Marketing
Area Chair, fall 2008-2009
22.
Committee
Member, Indian Film Festival, fall 2008
23. ULFA Representative, Joint Worksite Health
and Safety Committee, 2006
24. Alcohol Awareness Committee, 2005- 2006
25. Faculty Search Committee, University of Lethbridge,
2003
‘Centre for Socially Responsible
Marketing’
·
Director
of the center (2005): Successfully organized a
two-day learning symposium (“Social Marketing: Taking it to the Next Level”) in
Calgary, 2005 which was attended by 178 professionals.
·
Helped
organize ‘Social Marketing Advances in Research and Theory’ (SMART) Conference,
2004, 2006, 2008, 2012, 2014
Other
·
Host,
Visit of Burns Foundation Fellow, 2011, 2014, 2015
·
Visit
of Ministry of Education, Government of Maharashtra, India, 2010
·
Helped
set up India Work/Study program in 2007
·
Helped
to set up and grow faculty and student exchange with Karunya University, India and Sanjeevani Rural Education Trust, India.
Research Community
Invited Research Talks
1. Deshpande, S,
(2017). Social Marketing Effectiveness: What do we need to do
to change behaviour? Griffith Business School, Griffith University, Brisbane,
Queensland.
2.
Deshpande, S. and Rundle-Thiele (2017). Publish or Perish: Disseminating your
behavioural change research. Griffith
Business School, Griffith University, Brisbane, Queensland.
3.
Deshpande, S. (2015). Stakeholder
Management in Behaviour Change Initiatives, Social Business, Anadolou University, Eskisehir, Turkey.
4. Deshpande, S., Basil, D. Z., & Runte,
M. (2012). Balancing Mission and Losses in Cause-Related Marketing: The Nonprofit Perspective, University
of Lethbridge.
5. Deshpande, S. (2011). Learning from Social
Marketing Practitioners: Stepping Down the Ivory Tower. In Z. Yi, J. J. Xiao, J. Cotte,
& L. Price (Eds.), Asia-Pacific
Advances in Consumer Research IX (pp. 21). Duluth, MN: Association for Consumer
Research.
6.
Deshpande,
S. (2011). Enhancing Health Promotion efforts to promote healthy food choices
through Social Marketing. Saskatchewan
Research Day, Regina, SK. [http://www.youtube.com/watch?v=raUEepgmrlU&feature=relmfu]
7. Deshpande,
S. (2011). The Big Debate: Private/ NGO/ public sector partnerships are the new
hope. World Non-Profit and Social Marketing Conference, Dublin,
Leinster.
8. Deshpande, S., & Singh, A. (2011). Role of perceived
superiority of female condoms. World Non-Profit and Social Marketing Conference, Dublin,
Leinster.
9. Deshpande,
S. (2011). Clarifying Boundaries of Social Marketing. International School for
Obesity Research and Management, Lake
Louise, AB.
10. Deshpande,
S. (2010). When Education isn’t Enough. Using Social Marketing to Improve
Healthy Behaviours. Regina
Qu'Appelle Health Region Research Showcase, Regina, SK.
11. Deshpande, S. (2010). Social marketing
strategies to promote safety. Edmonton’s
International Conference on Urban Traffic Safety, Edmonton, AB.
12. Deshpande, S., & Tewari, S. (2008).
Sharing learning from Social Marketing practice in Asia. World Social Marketing Conference, Brighton and Howe City.
13. Deshpande, S. (2006). The Moderating Role
of Cultural Traits in Consumer Reaction to Cause-Related Marketing Campaigns: A Comparative Study of
Chinese and Canadian Consumers. Congreso de Marcadotecnia,
Universidad Bonaterra, Mexico.
14. Deshpande, S. (2005). Ethical implications
of the use of cause-related marketing ads in light of
negative news in the session: Consumer Response to Cause-related Marketing: An
Experimental Approach. Congreso de Marcadotecnia, Universidad Bonaterra,
Mexico.
15. Rothschild, M. L. & Deshpande, S.
(2002). How marketers develop new products: Alternative ride programs for
alcohol impaired drivers. The
Social Marketing in Public Health Conference, Clearwater Beach, FL.
Invited Colloquia
1.
Deshpande, S. (2017). The cross-cultural academic: An agency to
holistic individuals, enlightened societies, and comprehensive knowledge. 2017 ANZMAC Doctoral Colloquium, Brisbane,
Queensland, Australia.
2.
Yuan,
X., Deshpande, S., & Bonates, T. (2015). Effectiveness of social
marketing campaigns to promote physical activity in adults: A Systematic
Review. Weekly research talk, Department of Communications and New Media, National
University of Singapore.
3.
Deshpande,
S., Basil, D. Z., & Runte, M. (2012). Research in cause-related marketing.
Brownbag Research Seminar, Indian School of Business, Hyderabad, AP.
4.
Deshpande,
S. (2011). Application of Social
Marketing to Address Alcohol-Related Behaviors. Department
of Marketing, Griffith Business School, Griffith University, Brisbane, QLD.
5.
Deshpande,
S. (2010). The role of competition in social marketing. Public Health
Colloquium Series, School of Public Health, University of Alberta, Edmonton,
AB.
6.
Basil,
D. Z., Basil, M. D., Deshpande, S., Lavack,
A. M., Mintz, J., &
Magnuson, S. (2009). Testing the Extended Parallel Process Model with
workplace safety messages. Edith Cowan University, Perth, Australia.
7.
Basil,
D. Z., Basil, M. D., Deshpande, S., Lavack,
A. M., Mintz, J., &
Magnuson, S. (2008). Testing the Extended Parallel Process Model.
University of Wollongong, NSW.
8.
Basil,
D. Z., Deshpande, S., & Runté,
M. (2008). Why nonprofits don’t partner with businesses. University of
Wollongong, NSW, Australia.
9.
Deshpande,
S. (2005, 2008). Demonstration of AMOS. Faculty of Management, University of Lethbridge.
10. Deshpande, S. (2003). Using Theory of
Planned Behavior to Segment Markets. Indian Institute
of Management, Ahmedabad, Gujarat.
Journal/Book Article Reviewer
·
Editor-in-Chief,
Social Marketing Quarterly, 2018-
·
Co-Editor,
Social Marketing Quarterly, 2013-18 [https://us.sagepub.com/en-us/nam/journal/social-marketing-quarterly#editorial-board]
·
Editorial
Board Member
o Social Business [http://www.westburn-publishers.com/social-business/social-business.html]
o Journal of Social Marketing [http://www.emeraldinsight.com/products/journals/journals.htm?id=JSOCM]
o International
Review on Public and Nonprofit Marketing
·
Special
Issue Editor
o Social Marketing, International Review
on Public and Nonprofit Marketing, 11(2), July 2014
o Corporate Social Marketing, Social
Marketing Quarterly, October 2016
·
Ad Hoc
Reviewer
o American Journal of Preventive Medicine
o BMC Public Health
o European Journal of Marketing
o Health Education
o Health Communication
o International Journal of Advertising
o Journal of Marketing Communications
o Journal of Marketing Education
o Journal of Nonprofit
and Public Sector Marketing
o Marketing Education Review
o Preventing Chronic Disease
o Psychological Reports
o South Asian Journal of Global Business
Research
o Social Marketing Quarterly
o Vaccine
·
“Marketing
Research,” Handbook on
Technology Management, John
Wiley, 2008
·
“Advertising
and Promotions,” Belch, Belch, and Guolla, McGraw-Hill Ryerson,
2010, 2013.
· K. Fatehi, Managing Internationally: Succeeding in a Culturally
Diverse World, Sage
·
Otnes, C. C. & Lowrey, T. M. (Eds.), Contemporary Consumption Rituals:
An Interdisciplinary Research Anthology, Lawrence Erlbaum.
Conference
Paper Reviewer
· Administrative Sciences Association of
Canada
· American Academy of Advertising
· Association of Consumer Research (North
America, Asia-Pacific, Latin America)
· Association for Education in Journalism
and Mass Communication
·
International
Communication Association Conference
· International Nonprofit
and Social Marketing Conference
·
Winter
American Marketing Association Conference
·
Social
Marketing Advances in Research and Theory (SMART) Conference
·
World
Marketing Congress
·
World
Social Marketing and Nonprofit Marketing Conference
·
Consumer
Business Relationship Conference
Reviewer (Other)
·
College
of Reviewers, Canadian Institutes of Health Research, 2017-
·
Reviewer,
Stage 1 2016 CIHR [Canadian Institutes of Health
Research] Project Grant 1st Live Pilot Competition
·
Scientist
Reviewer for Centers for Disease Control and Prevention,
U.S. Department of Health and Human Services, Atlanta, GA,
o 2004 CDC RO1-Panel2, August 2004
o 2004 CDC Special Emphasis Panel 3 Special
Emphasis Panels, June 2004
·
Ad Hoc
Reviewer, Social Sciences and Humanities Research Council of Canada
·
External
Reviewer, Doctor of Philosophy, Faculty of Business and Law, Edith Cowan
University, Australia
Other Contribution
· Co-chair.
(2013). Marketing and Society track, Annual Conference of the Australia and
New Zealand Marketing Academy, Auckland.
·
Co-chair.
(2013). Social Marketing and Marketing for Nonprofits track, Academy of
Marketing Science Conference, Monterrey, CA.
Practitioner Community
Keynotes
1. Deshpande, S. (2017). The
7-principles of Effective Behaviour Change in India. Vidnyan
Ganga, Marathi Vidnyan Parishad
and Y. B. Chavan Center, Mumbai.
2. Deshpande, S. (2017). Behaviour change
strategies to enhance patient engagement in Alberta healthcare. Patient Engagement Group Meeting, The
Alberta SPOR Support Unit, Alberta Innovates, Red Deer.
3.
Deshpande, S. (2016). Case study of effective
behaviour change strategies. Changing Behaviour
to Reduce Demand for Illegally Traded Wildlife Products, TRAFFIC (representing a consortium including WWF, Imperial College
London and IUCN), Hong Kong. Video recording: https://vimeo.com/183966369.
4. Deshpande, S. (2015). Enabling Africans to have lots of electrifying, memorable (and safe) sex.
20 by 20, the United Nations Population Fund and the World Bank,
Bangkok, Thailand. Page 16 of
http://femalecondoms4all.org/wp-content/uploads/2015/04/20x20-Workshop-Report_Bangkok_Final-Report.pdf.
5. Deshpande, S.
(2014). FASD Prevention Research and Knowledge
Translation: Developing a Pan-Canadian Agenda, CanFASD Research Network, Saskatoon.
6. Deshpande, S.
(2014). The 7-principles of Effective Behaviour
Change. Community & Social Development Group, City of
Lethbridge, AB.
7. Deshpande, S.
(2014). The 7-principles of Effective Behaviour
Change. Coalition of Municipalities against Racism and Discrimination
Conference, Lethbridge, AB.
8. Deshpande, S.
(2012). Social Entrepreneurship. Lions Club,
Mumbai, Maharashtra.
9. Deshpande, S. (2012). Making behaviour
change fun, easy, and popular, 3rd
Saskatchewan Chronic Disease Prevention and Management Conference Innovation
& Impact: Prevention and Management of Chronic Disease.
10. Deshpande, S. (2009). Social marketing
strategies to reduce dietary sodium among Canadians. Consultation meeting of the Multi-Stakeholder
Working Group on Dietary Sodium Reduction. Health Canada, Ottawa, ON.
Presentation summarized under the section, “Social Marketing” on p. 41 in the
“Report on Stakeholder and Expert Perspectives on Dietary Sodium Reduction in
Canada” [http://www.hc-sc.gc.ca/fn-an/alt_formats/pdf/pubs/nutrition/sodium/2009-reduction-eng.pdf].
11. Basil, D. Z., Basil, M. D., Deshpande, S.,
Lavack, A. M., Mintz, J.,
& Magnuson, S. (2007). Using the Extended Parallel Process Model to
assess communications to young male workers.
Worksafe Communications Directors, Toronto, ON.
12. Deshpande, S. (2007). Social Marketing to
Promote Sustainable Transportation, Luncheon presentation. Canadian TDM Summit, Calgary, AB.
13. Deshpande, S.
(2007). Health Behavior Models.
Population Services International, New Delhi.
14. Deshpande, S.
(2007). My teaching objectives and style. Teaching in Focus. The Centre for the
Advancement of Excellence in Teaching and Learning, University of Lethbridge, AB.
15. Deshpande, S.
(2006). Social marketing in India. Marathi Bhashik Cultural Society, Edmonton, AB.
16. Deshpande, S. (2005). Applying social
marketing to promote scientific rationality. Marathi Vidnyan Parishad Annual Conference, Mumbai,
Maharashtra.
17. Deshpande, S. (2005). A Glance at Social
Marketing Resources. MARCOM:
Canada's Public Sector Marketing and Communications
Symposium, Ottawa, ON.
18. Deshpande, S.
(2002). How marketers could solve social problems:
Role of business. Lions Club, Mumbai, Maharashtra.
Webinars
1. Deshpande, S.
(2016). Seven tips to highly effective behaviour
change. Webinar as part of Wildlife Consumer Behaviour Change Toolkit
for Community of Practice for Demand Reduction, TRAFFIC (strategic alliance of WWF and IUCN),
December 2, 2016: http://www.changewildlifeconsumers.org/webinar/seven-tips/.
Invited Workshops
Introductory or intermediate-level social
marketing workshops conducted for following organizations/conferences:
4.
Deshpande, S. (2012). SMART Conference, Vancouver, B.C.
5.
Deshpande, S. (2012). Community and Social Development
Group, City of Lethbridge, AB.
6.
Deshpande, S. (2011). RTNA Conference: Reimagining Health
through KT, Alberta Innovates - Health Solutions,
Alberta Government, Edmonton, AB.
7.
Deshpande, S. (2011). Griffith University and Southern
Cross University, Brisbane, QLD.
8.
Deshpande, S. (2011). Griffith University and Southern
Cross University, Coolongatta, QLD.
9.
Deshpande, S. (2011). University of Alberta, Office of
Sustainability, Camrose, AB.
10. Deshpande, S. (2011). University of Alberta, Office of
Sustainability, Edmonton, AB.
11. Deshpande, S. (2011). Alberta Innovates Health Solutions,
Webinar and Lecture, Edmonton, AB.
12. Deshpande, S. (2010). Alberta Innovates Health Solutions,
Webinar and Lecture, Edmonton, AB.
13. Deshpande, S. (2010). Alberta Motor Association,
Edmonton, AB.
14. Deshpande, S. (2010). Alberta Motor Association, Edmonton,
AB.
15. Deshpande, S. (2010). Alberta Motor Association, Calgary,
AB.
16. Deshpande, S. (2010). Alberta Motor Association,
Edmonton, AB
17. Deshpande, S. (2010). Alberta Motor Association,
Edmonton, AB
18. Deshpande, S.
(2010). International
Conference on Urban Traffic Safety, Edmonton, AB.
19. Deshpande, S.
(2009). Knowledge Transfer
Conference, Alberta Heritage Foundation for Medical
Research, Banff, AB.
20. Deshpande, S. (2009). Red Deer & District Community
Foundation, Red Deer, AB.
21. Deshpande, S. (2009). Alberta Health Services, Division
of Cancer Epidemiology, Prevention, and Screening, Calgary, AB.
22. Deshpande, S. (2009). First Nations (Alberta) Technical
Services Advisory Group, Calgary, AB.
23. Deshpande, S. (2009). “Water Cooler” (webinar). Alberta
Heritage Foundation for Medical Research, Calgary, AB.
24. Deshpande, S.
(2008). Alberta Health and
Safety Conference, Edmonton, AB.
25. Deshpande, S.
(2008). Driving Home
Safety Conference, Edmonton, AB.
26. Deshpande, S.
(2008). Alberta Council
for Environmental Education Leadership Clinic, Kananaskis,
AB.
27. Deshpande, S. (2008). Alberta Mental Health Board,
Edmonton, AB
28. Deshpande, S. (2008). Alberta Employment, Immigration and
Industry, Edmonton, AB.
29. Deshpande, S. (2008). Sylvan Lake Neighbourhood Place,
AB.
30. Deshpande, S. (2008). Alberta Health Services, Alberta
Cancer Board, Calgary, AB.
31. Deshpande, S. (2007). Alberta Health Services, Alberta
Cancer Board, Calgary, AB.
32. Deshpande, S. (2007). Association for Commuter
Transportation of Canada,
Calgary, AB.
33. Deshpande, S. (2007). Alberta Centre for Injury Control
and Research, Edmonton, AB.
34. Deshpande, S.
(2005). Social Marketing:
Taking it to the Next Level conference, Calgary, AB.
35. Deshpande, S.
(2004). Lethbridge community, AB.
Advisory Role
1.
Member,
Private Sector Condom Group, an initiative by the UNFPA in collaboration with
the World Bank, the Reproductive Health Supplies Coalition, the United States
Agency of International Development, and the International Labor Organization,
2017 onwards.
2.
Expert
Alert Panel Member, Canadian Institutes of Health Research
o
London
2012 Summer Olympics [http://www.cihr-irsc.gc.ca/e/45542.html]
o
Sochi
2014 Winter Olympics
3.
Steering
Committee Member, Global Conference on Social Marketing and Social Franchising,
Hindustan Latex Family Planning Promotion Trust, HLL Lifecare,
Ministry of Health and Family Welfare, Government of India, Kerala, 2013.
4.
Member, FASD Prevention Charter Working Group,
Institute of Health Economics, Edmonton, 2013 onwards.
5.
Member,
FASD Awareness and Prevention Council, Cross-Ministry Committee, Government of
Alberta, 2013 onwards.
6.
Member,
Research Advisory Group (2011-15), Campaign Committee (2012-15), ParticipACTION campaign [http://www.participACTION.com]
7.
Advisory
Group Member, Active Canada
20/20: A Physical Activity Strategy and Change Agenda for Canada, 2011-12.
[http://www.activecanada2020.ca/sections-of-ac-20-20]
8.
Deshpande, S. Invited to attend CIHR workshop, Developing a Research Agenda to Support Sodium
Reduction in Canada, Toronto, January 2010 [http://www.cihr.ca/e/documents/inmd_sodium_workshop_report_e.pdf]
9.
Reviewer, Kassirer, J.
& Lagarde, F. Changing transportation
behaviours - A social marketing planning guide, Ottawa (Canada): Transport Canada,
2010. [http://www.tc.gc.ca/media/documents/programs/ctb.pdf].
10. Member, Alberta Inflammatory Bowel Disease
Consortium [http://www.albertaibdconsortium.ca/], 2010-
11. Member, International Expert Scrutiny
Panel, A Social Marketing Project to Reduce
the Incidence of Deliberate Grass Fires in Wales, South Wales Fire and Rescue
Service, U.K., 2009–11.
12. International Review Panel, Cancer Bureau,
Alberta Health Services, 2009-10.
13. Advisory Panel, National Conference on Health Communication, Marketing,
and Media, National Center for Health Marketing, the Office of
Enterprise Communication, Centers for
Disease Control and Prevention, the Substance Abuse and Mental Health Services
Administration, the National Cancer Institute and the National Public Health
Information Coalition, 2009-14, 2016-. [http://198.246.98.21/healthmarketing/nchcmm2010/]
14. Research Associate, Canada Northwest FASD
Partnership [http://www.cnfasdpartnership.ca/], 2008-2012
15. Advisor, Communications Sub-Committee,
Alberta Occupant Restraint Program c/o Royal Canadian Mounted Police
"K" Division Traffic Services (AORP), 2008-09.
16. Consulting Editor (Marketing), “The
Fertilizer Encyclopedia:
Over viewing plant growth, soil fertility, fertilizer chemistry, and nutrition
management”, Vasant Gowariker (Author and Chief Editor), Government
of India, 2005 [http://ca.wiley.com/WileyCDA/WileyTitle/productCd-0470410345.html]
Consulting
to Nonprofits
Through academic courses
Course Semester Nonprofits
Advanced
Advertising and Spring 2018 Imagine Citizens
Social
Media
Social
Marketing Fall 2017 Imagine Citizens
Advanced
Communication Spring 2017 C.A.R.E. (Centre for Culture-Centered
Approach to
Campaigns
Research
and Evaluation) (NUS)
Managing
Communication Spring 2016 Justice without Borders
Campaigns
Managing
Communication Fall 2015 Centre for the Arts (NUS), National
University of Campaigns Singapore
Museum, Centre for Quantum
Technologies (NUS)
Marketing
Research Fall
2010 Marketing Research and
Intelligence Association,
Alberta
Social
Marketing Spring
2007 Oldman Watershed Council, Alberta
Social
marketing Fall
2004 Volunteer Lethbridge,
Community
Links, Canadian Yoga Institute, Heart
& Stroke Foundation, Lethbridge Handi-Bus Association, Canadian
Organization for Rare Disorders (CORD), Big Brothers and Big Sisters, Ten
Thousand Villages.
By
invitation
1. Oldman Watershed Council, 2015
2. Saskatchewan Prevention Institute, 2015-
3. Community and Social Development, City of
Lethbridge, 2014-2015
4. Canadian Obesity Network, 2010-11
5. University of Alberta Office of
Sustainability, 2010-12
6. Calgary Region Airshed Zone, 2010
7. Alberta Environment, Well Water project,
2009
8. American Red Cross, Badger Chapter, 1997-2000
Consulting
to Other Organizations
Through academic courses
Course Semester Organization
Managing
Communication Spring 2016 Excel4apps, Mothership SG
Campaigns
Member
of the Board of Directors
1.
Founder
President, Lethbridge & Area Cricket Association, 2014-2015.
2. International Social Marketing
Association, 2013-2015
3. Gastrointestinal Society, 2013-2014.
4. Lethbridge Family Services, 2008-2014.
Other Involvement
1. Shimazaki, H., Deshpande, A. P., Deshpande, S.,
& Deshpande, A. (2009). Art Exhibition, India: As we see it. Nehru
Centre, Mumbai, Maharashtra.
2. Shimazaki, H., Deshpande, A. P., Deshpande, S.,
& Deshpande, A. (2008). Art Exhibition, India: As we see it. Lethbridge Public
Library, AB.
Interviews to Media
[32] CNM Staff (2015, September 30). In
conversation with Dr. Sameer Deshpande, National University of Singapore
Communications and New Media. Retrieved from http://blog.nus.edu.sg/cnmblog/2015/09/30/in-conversation-with-dr-sameer-deshpande/
[31] Tim Hortons controversy (2015, June 4,
2015). CTV News at 5, Calgary CTV.
[30] Cigarette-warning in children’s
movies (2015, January 7). Alberta Primetime, CTV Two Alberta. Retrieved
from http://albertaprimetime.com/Stories.aspx?pd=7312.
[29] Miller, B. (2014, December 5). Sports
Day in Canada. CTV Lethbridge News. Retrieved from
http://calgary.ctvnews.ca/video?clipId=504827&binId=1.1484062&playlistPageNum=1.
[28] Purcell, D. (2014, November 28). Lethbridge and Area Cricket Association offers free
demonstration Saturday at Orion Sports Complex. Lethbridge Herald,
Retrieved from
http://lethbridgeherald.com/sports/local-sports/2014/11/28/lethbridge-and-area-cricket-association-offers-free-demonstration-saturday-at-orion-sports-complex/.
[27] Zentner, C. (2013,
December 24). UN’s 2015 goals ‘a half-positive story,’ says U of L Prof. Lethbridge Herald, Retrieved from
http://lethbridgeherald.com/news/local-news/2013/12/uns-2015-goals-a-half-positive-story-says-u-of-l-prof/.
[26] Cigarette-style warnings for alcohol
(2013, December 17). News
Talk 770, The Rob Breakenridge Show.
[25] Cigarette-style warnings for alcohol
(2013, December 16). Alberta
Primetime, CTV Two Alberta, Retrieved from http://www.albertaprimetime.com/Stories.aspx?pd=5943.
[24] College binge drinking (2013,
September 5). CTV Two Alberta,
Alberta Primetime, Retrieved from
http://albertaprimetime.com/Stories.aspx?pd=5553.
[23] Fikowski, T. (2012, December 31). New year’s resolutions. Global Lethbridge,
Evening News, Retrieved from http://www.globallethbridge.com/video/news+hour+dec+31/video.html?v=2322387393&p=1&s=dd#video;
http://www.globallethbridge.com/tips+to+maintain+your+new+years+resolutions/6442780394/story.html.
[22] Fikowski, T. (2012, December 30). Responsible drinking. Global Lethbridge,
Evening News, Retrieved from http://www.globallethbridge.com/video/responsible+drinking/video.html?v=2322226993#stories;
http://www.globallethbridge.com/professor+calling+on+liquor+companies+to+get+patrons+home+safe/6442780190/story.html.
[21] Alcohol and injury (2012, November
21). CTV Two Alberta, Alberta
Primetime, Retrieved from http://www.albertaprimetime.com/Stories.aspx?pd=4497.
[20] Willemse, L.
(2011). Is Social Marketing a shot in the arm against junk food advertising? CONduit,
Retrieved from http://www.obesitynetwork.ca/page.aspx?page=2719&app=209&cat1=580&tp=12&lk=no&menu=50.
[19] Andhale, S.
(2011, June 8). Canada dons on Ashtavinayak tour to
find temple takeaways. DNA Mumbai. Retrieved from
http://www.dnaindia.com/mumbai/report-canada-dons-on-ashtavinayak-tour-to-find-temple-takeaways-1552450.
[18] Effectively Engaging People:
Interviews with social marketing experts (2009, pp. 12). National Social
Marketing Centre, Retrieved from http://www.nsmcentre.org.uk/component/remository/NSMC-Publications/Effectively-Engaging-People-Interviews-with-social-marketing-experts/.
[17] Shurtz, D.
(2009, September 19). New Canadians sworn in: 119 immigrants from 36 countries
take oath of citizenship. Lethbridge Herald,
pp. A1-A2.
[16] Effectively Engaging People: Views from the World Social Marketing Conference 2008 (pp. 3). National Social Marketing Centre, Retrieved
from http://people.uleth.ca/~sameer.deshpande/documents/NSMC_Report_2008.
[15] Mumbai attacks (2008, November 29). QR 77, Alberta Weekends.
[14] Zentner, C. (2008, November 28).
Oh God, not again. Lethbridge Herald, pp.
A1-A2.
[13] Cuthbertson, R. (2008, November 28). Mumbai attacks leave Calgarians on edge. Calgary Herald, pp. A3.
[12] Banerjee, N. (2008, October). Joysticks
may kill social ills. Animation
Reporter, Feature, pp. 49.
[11] Reaction to the Bloody Lucky Campaign
(2008, October 29). CBC
Calgary, Wild Rose Country.
[10] Application of Social Marketing to
Solve Social Problems (2008, October 21).
CBC Calgary, Wild Rose Country.
[9] Rishi, N. (2008, January
23). Social marketing’s condom tales. Mumbai
Mirror, Communities.
[8] Shidhaye, S. (2007, December
12). Misplaced strategies (translated from Marathi language), Maharashtra Times, Technology.
[7] Parulekar, R. (2007,
July 7). Social Marketing. ETV
Marathi, Sanvaad.
[6] Social marketing (2005-06). University
of Lethbridge Community Report, pp. 20.
[5] Application of Social Marketing to
Solve Social Problems (2006, March 21). CBC
Calgary, Wild Rose Country.
[4] Boschman, C. & O'Brien, S.
(2006, March 15). Minimum drink prices considered to keep the 'happy' in happy
hour. Lethbridge Herald, Local News, pp. A1.
[3] Boschman, C. (2005, June 5). Social
marketing shows potential to cut drinking-driving numbers: Project carried out
in Wisconsin reduced alcohol-related crashes by 17 per cent. Lethbridge Herald, City/Region, pp.
A4.
[2] Spotlight
on research: Using social marketing to prevent fetal alcohol spectrum disorder. (2005). Management
Matters, pp. 8. Faculty of Management, University of Lethbridge.
[1] Chakraborty, R. (1997, April 7). Cadbury’s Crush: A novel
way to reach for the stars. Asian
Age, The Media.
Selected among the ten best social marketing academic
articles of 2016 by the blogger, Craig R. Lefebvre
(http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2017/01/the-best-of-social-marketing-in-2016.html):
Xia, Y., Deshpande, S., & Bonates, T. (2016). Effectiveness of social marketing interventions to
promote physical activity among adults: A systematic review. Journal of
Physical Activity & Health, 13(11),
1263-1274.
Pittu Laungani award for best
paper in IJHPE: White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A.,
O'Reilly, N., Rhodes, R., Spence, J., Tremblay, M., & Faulkner, G. (2016). Sports day in Canada: A longitudinal
evaluation. International Journal of Health Promotion and Education.
Best Paper Award: Deshpande, S. (2014).
Social Media Marketing, Corporate Social Responsibility, and Social Change in
India. International Conference on Social Media Marketing in Emerging
Markets, Bangalore.
Fellowship,
School of Journalism and Mass Communication, University of Wisconsin-Madison,
2002-2003.
National
Students Advertising Competition: Represented University of Wisconsin-Madison
as Director of Consumer Research and Media teams that won the regional
championship for the most effective 'Hallmark cards' ad campaign, 1998.