SAMEER DESHPANDE

Associate Professor, Marketing

Faculty of Management, University of Lethbridge

4401 University Drive, Lethbridge, Alberta T1K 3M4, CANADA

Phone: (403) 329-5196; Fax: (403) 329-2038; Email: sameer.deshpande@uleth.ca

 

UPDATED: April 22, 2018

 

  1. EDUCATION

 

Degrees

Ph.D., School of Journalism and Mass Communication, University of Wisconsin-Madison [http://www.journalism.wisc.edu/], 2004

 

M.A., School of Journalism and Mass Communication, University of Wisconsin-Madison [http://www.journalism.wisc.edu/], 1999

 

Post Graduate Diploma in Advertising and Communications Management, Narsee Monjee Institute of Management Studies [http://www.nmims.edu/], Mumbai, 1995

 

Bachelor of Commerce, R. A. Podar College of Commerce & Economics [http://www.rapodar.ac.in/], University of Bombay [http://www.mu.ac.in/], 1992

 

Professional Development
Advanced Meta-Analysis [Online course]. The Institute for Statistics Education, 2014
 
Introduction to Meta-Analysis [Online course]. The Institute for Statistics Education, 2014
 
2.     EMPLOYMENT

 

Full Time Positions

Department of Marketing, Griffith Business School, Griffith University

[https://www.griffith.edu.au/griffith-business-school/departments/marketing]

 

Marketing Area, Faculty of Management, University of Lethbridge [http://www.uleth.ca/management/]

 

Visiting Associate Professor, Department of Communications and New Media, National University of Singapore, 2015-2017 [http://www.fas.nus.edu.sg/cnm/]

 

Media Intern, D’Arcy Masius Benton & Bowles, Detroit, MI, summer 1998

 

Media Planner, Trikaya Grey Advertising, Mumbai, 1995-1997 [http://www.grey.com/India/]

 

Adjunct Associate Professor Positions

 

Other Academic Associations

 


3.     RESEARCH

 

Research Metrics

Google Scholar citations: 1,103; h-index: 18; i10-index: 25

Research Gate Citations: 548; RG Score: 24.84

Web of Science citations: 183; h-index: 8

 

Google Scholar: http://scholar.google.ca/citations?user=OLR01z8AAAAJ&hl=en&oi=ao

ResearchId: http://www.researcherid.com/rid/L-1874-2015

ORCID: http://orcid.org/0000-0002-9832-8383

Scopus: https://www.scopus.com/authid/detail.uri?authorId=15729117300

 

Select Research Grants

Faulkner, G., Spence, J., Berry, T., Cameron, C., Deshpande, S., Latimer, A., Plotnikoff, R. Rhodes, R. & Tremblay, M. S. (2012). ParticipACTION after 5 years: Assessing impact on the promotion of physical activity and the behaviour of Canadians. Canadian Institutes of Health Research Operating Grant March 2012 Competition ($182,238).

 

Faulkner, G., Costas-Bradstreet, C., Berry, T., Deshpande, S., Latimer, A. Rhodes, R., Spence, J. C., & Tremblay, M. S. (2012). Active 20/20: Developing an Evaluation Plan for a National Physical Activity Policy. Canadian Institutes of Health Research Planning Grants: Winter 2012 Competition ($24,012).

 

Deshpande, S., Barkema, H., Grigat, D., & Mazumdar, D. (2012). Barriers and Strategies for Tobacco Cessation for Crohn’s Disease Patients. Alberta Inflammatory Bowel Disease Consortium ($50,000).

 

Deshpande, S. (2010). Multi-perspective understanding of Ganesh pilgrimage sites in Maharashtra. Shastri Indo-Canadian Institute.

 

Deshpande, S., Lavack, A. M., Cismaru, M., & Agrey, N. (2011). Using social marketing to prevent fetal alcohol syndrome disorders. Canada Northwest FASD Partnership ($37,159.56). [http://www.canfasd.ca/networkActionTeams/Evaluation-Research-Materials.aspx]

 

Lavack, A. M., Deshpande, S., Cismaru, M., & Agrey, N. (2009). Using social marketing to prevent fetal alcohol syndrome disorders. Canada Northwest FASD Partnership ($127,254). [http://www.canfasd.ca/networkActionTeams/Evaluation-Research-Materials.aspx]

 

Bjornlund, H., Klein, K., Le Roy, D., Deshpande, S., Acharya, S., Grant-Kalischuk, R., & Bennett, R. (2009). Water: Making do with what we have. Alberta Water Research Institute ($1,713,000).

 

Basil, D. Z., Deshpande, S., & Runte, R. (2008). Perceptions about cause-related marketing among nonprofit managers. Social Sciences and Humanities Research Council ($76,000).

 

Deshpande, S., Cismaru, M., & Agrey, N. (2008). Primary prevention of fetal alcohol spectrum disorder: Research applications in the evaluation of prevention materials. Social Sciences and Humanities Research Council ($14,925).

 

Basil, M. D., Deshpande, S., & Basil, D. Z. (2007). Nutrition, price, and quality factors. University of Lethbridge Research Fund ($6,400).

 

Deshpande, S. (2007). Managing stakeholder relations in Indian social marketing organizations. Shastri Indo-Canadian Institute.

 
Lavack, A. M., Deshpande, S., Basil, M. D., & Basil, D. Z. (2006). Using social marketing to increase occupational health and safety. WorkSafe B.C. ($98,750).
 
Basford, Lynn et al. (Deshpande S. was a core team member). (2004). State of the evidence review: Prevention of fetal alcohol spectrum disorder. The Alberta Centre for Child, Family and Community Research ($70,000). 

 

Refereed Journal Publications

5-year Journal Impact (IF) was sourced from Web of Science while h5-index was sourced from Google Scholar.

 

Underlined names are graduate students under direct supervision of Sameer Deshpande.

 

[47] Bagramian, R., Madill, J., O’Reilly, N., Deshpande, S., Berry, T., Faulkner, G., Rhodes, R., & Tremblay, M. (forthcoming). Evaluation of sport participation objectives within a health-focused social marketing sponsorship. International Journal of Sports Marketing and Sponsorship. IF = 0.84, h5 = 12.

 

[46] Escobar, L. & Deshpande, S. (2018). A focal organisation perspective towards interorganisational collaboration: The case of the HIV/AIDS epidemic in India. Administration & Society. IF = 1.09, h5 = 23. LINK: ps://doi.org/10.1177/0095399718760582

 

[45] Faulkner, G., Ramanathan, S., Plotnikoff, R., Berry, T., Deshpande, S., Latimer-Cheung, A.E., Rhodes, R.E., Tremblay, M.S., & Spence, J. (2018). ParticipACTION after 5 years of re-launch: A quantitative survey of Canadian organizational awareness and capacity. Health Promotion and Chronic Disease Prevention in Canada, 38(4), 162-169. IF = 0.50, h5 = NA.

 

[44] Ramanathan, S., Faulkner, G., Plotnikoff, R., Berry, T., Deshpande, S., Latimer-Cheung, A.E., Rhodes, R.E., Tremblay, M.S., & Spence, J. (2018). Perceptions of organizational capacity to promote physical activity in Canada and ParticipACTION’s impact five years after its re-launch: A qualitative study.  Health Promotion and Chronic Disease Prevention in Canada, 38(4), 170-178. IF = 0.50, h5 = NA.

 

[43] Spence, J. C., Faulkner, G., Lee, E. Y., Berry, T., Cameron, C., Deshpande, S., Latimer-Cheung, A., Rhodes, R. & Tremblay, M. S. (2018). Awareness of ParticipACTION among Canadian adults: A seven-year cross-sectional follow-up. Health Promotion and Chronic Disease Prevention in Canada, 38(4), 179-186. IF = 0.50, h5 = NA.

 

[42] Wang, Z., Deshpande, S., Waller, D., & Erdogan, B. Z. (2018). Religion and perceptions of the regulation of controversial advertising. Journal of International Consumer Marketing, 30(1), 29-44. IF NA, h5 = 20.

 

[41] Ramanathan, S., White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A., O' Reilly, N., Rhodes, R., Spence, J.C., & Faulkner, G. (2018).  The utility of physical activity micro-grants: The ParticipACTION Teen Challenge Program. Health Promotion Practice, 19(2), 246-255. DOI: 10.1177/1524839917743231. IF = NA, h5 = 26.

 

[40] Burton, S., Soboleva, A., Daellenbach, K., Basil, D., Beckman, T., & Deshpande, S. (2017). Helping those who help us: Reciprocal and self-promotion in corporate giving. Journal of Brand Management, 24(4), 322-333. IF NA, h5 = 25. LINK: DOI 10.1057/s41262-017-0053-5.

 

[39] Luciani, A., White, L, Berry, T.R., Deshpande, S., Latimer-Cheung, A., O'Reilly, N., Rhodes, R., Spence, J.C., Tremblay, M.S., & Faulkner, G. (2017). Sports Day in Canada: Examining the benefits for event organizers (2010-2013). International Journal of Health Promotion and Education, 55(2), 66-80. IF NA, h5 = 7. LINK: http://dx.doi.org/10.1080/14635240.2016.1217164.

 

[38] Xia, Y., Deshpande, S., & Bonates, T. (2016). Effectiveness of social marketing interventions to promote physical activity among adults: A systematic review. Journal of Physical Activity & Health, 13(11), 1263-1274. IF = 2.46, h5 = 37. LINK: http://dx.doi.org/10.1123/jpah.2015-0189.

 

[37] Dale, L. P., LeBlanc, A., Orr, K., Berry, T., Deshpande, S., Latimer-Cheung, A., O'Reilly, N., Rhodes, R., Tremblay, M., & Faulkner, G. (2016). Canadian physical activity guidelines for adults: Are Canadians aware? Applied Physiology, Nutrition, and Metabolism, 41, 1008-1011. IF = 2.68, h5 = 34. LINK: dx.doi.org/10.1139/apnm-2016-0115.

 

[36] Gainforth, H.L., Jarvis, J. W., Berry, T., Chulak-Bozzer, T., Deshpande, S., Faulkner, G., Rhodes, R., Spence, J., Tremblay, M. S., & Latimer-Cheung, A. E. (2016). Evaluating the ParticipACTION Think Again! Campaign. Health Education & Behavior, 43(4), 434–441. IF = 2.23, h5 = 28. LINK: http://heb.sagepub.com/content/43/4/434.

 

[35] Rhodes, R., Spence, J. C., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., & Tremblay, M. S. (2016). Understanding action control of parental support behavior for child physical activity. Health Psychology, 35(2), 131-140. IF = 3.95, h5 = 44. LINK: http://dx.doi.org/10.1037/hea0000233.

              

[34] White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A., O'Reilly, N., Rhodes, R., Spence, J., Tremblay, M., & Faulkner, G. (2016). Sports day in Canada: A longitudinal evaluation. International Journal of Health Promotion and Education, 54(1), 12-23. IF NA, h5 = 5. LINK: http://dx.doi.org/10.1080/14635240.2015.1050122.

            ***Pittu Laungani award for best paper in IJHPE.

 

[33] Rhodes, R., Spence, J. C., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., & Tremblay, M. S. (2015). Predicting changes across 12 Months in three types of parental support behaviors and mothers' perceptions of child physical activity. Annals of Behavioral Medicine, 49(6), 853-864. IF = 3.88, h5 = 42. LINK: http://link.springer.com/article/10.1007/s12160-015-9721-4?no-access=true.

 

[32] Deshpande, S., Bhanot, A., & Maknikar, S. (2015). Assessing the Influence of a 360-Degree Campaign with 360-Degree Feedback. Social Marketing Quarterly, 21(3), 142-151. IF NA, h5 = 9. LINK: http://smq.sagepub.com/content/21/3/142.short.

 

[31] Deshpande, S., Berry, T., Faulkner, G., Latimer-Cheung, A. E., Rhodes, R., & Tremblay, M. S. (2015). Comparing the influence of dynamic and static versions of media in evaluating physical-activity promotion ads. Social Marketing Quarterly, 21(3), 135-141. IF NA, h5 = 9. LINK: http://smq.sagepub.com/content/21/3/135.full.pdf+html.

 

[30] LeBlanc, A. G., Berry, T., Deshpande, S., Duggan, M., Faulkner, G., Latimer-Cheung, A. E., O'Reilly, N., Rhodes, R. E., Spence, J. C., & Tremblay, M. S. (2015). Knowledge and awareness of Canadian Physical Activity and Sedentary Behaviour Guidelines: A synthesis of existing evidence. Applied Physiology, Nutrition, and Metabolism, 40(7), 716-724. IF = 2.53, h5 = 36. LINK: http://dx.doi.org/10.1139/apnm-2014-0464.

 

[29] Lafreniere, K. C., Deshpande, S., & Bjornlund, H. (2015). Segmenting and targeting irrigators’ preferences regarding proposed water transfers. Society & Natural Resources, 28, 423-438. IF = 1.03, h5 = 25. LINK: http://dx.doi.org/10.1080/08941920.2014.948240

 

[28] Nelson, M. R., Deshpande, S. & Vilela, A. M. (2015). Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India. Journal of Global Fashion Marketing, 6(2), 103-119. IF NA, h5 = 9. LINK: http://dx.doi.org/10.1080/20932685.2014.999009

 

[27] Faulkner, G., Solomon, V., Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R., Spence, J. C., & Tremblay, M. S. (2014). Examining the potential disconnect between parents’ perceptions and reality regarding the physical activity levels of their children. Journal of Applied Research on Children: Informing Policy for Children at Risk, 5(1), Article 9. IF/h5 NA. LINK: http://digitalcommons.library.tmc.edu/childrenatrisk/vol5/iss1/9/

 

[26] Jarvis, J. W., Rhodes, R. E., Deshpande, S., Berry, T., Chulak-Bozzer, T., Faulkner, G., Spence, J. C., Tremblay, M. S., & Latimer-Cheung, A. E. (2014). Investigating the role of brand equity in predicting the relationship between message exposure and parental support for their child’s physical activity. Social Marketing Quarterly, 20(2), 103-115. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/20/2/103

 

[25] Waller, D., Deshpande, S., & Erdogan, B. Z. (2013). Offensiveness of advertising with violent image appeal: A cross-cultural study. Journal of Promotion Management, 19(4), 400-417. IF NA, h5 = 9. LINK: http://dx.doi.org/10.1080/10496491.2013.817220

 

[24] Lafreniere, K. C., Deshpande, S., Bjornlund, H., & Hunter, G. M. (2013). Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada. Journal of Environmental Management, 129, 81-91. IF = 3.55, h5 = 65. LINK: http://www.sciencedirect.com/science/article/pii/S0301479713004556#

 

[23] Deshpande, S., Chreim, S., Bello, R., & Evashkevich, T. R. (2013). An exploration of seniors’ relationships with pharmaceutical brands. International Journal of Pharmaceutical and Healthcare Marketing, 7(2), 142-159. IF NA, h5 = 10. LINK: http://www.emeraldinsight.com/doi/abs/10.1108/IJPHM-04-2013-0011

 

[22] Singh, A. & Deshpande, S. (2013). Perceived superiority of female condoms among female sex workers in India. International Journal of Nonprofit and Voluntary Sector Marketing, 18(2), 149-157. IF NA, h5 = 14. LINK: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1466/full

 

[21] Nelson, M. R. & Deshpande, S. (2013). The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies. Journal of Advertising, 42(1), 1-15.  IF = 1.86, h5 = 22. LINK: http://dx.doi.org/10.1080/00913367.2012.749195

 

[20] Basil, M. D., Basil, D. Z., Deshpande, S., & Lavack, A. M. (2013). Applying the Extended Parallel Process Model to workplace safety messages. Health Communication, 28(1), 29-39. IF = 1.74, h5 = 23. LINK: http://dx.doi.org/10.1080/10410236.2012.708632

 

[19] Gross D. P., Deshpande, S., Werner, E. L., Reneman, M. F., Miciak, M. A., & Buchbinder, R. (2012). Fostering social change in back pain beliefs and behaviors: When public education isn’t enough. The Spine Journal, 12(11), 979-988. IF = 3.34, h5 = 43. LINK: http://www.sciencedirect.com/science/article/pii/S1529943012009886

 

[18] Lafreniere, K. C., Hunter, G. M., & Deshpande, S. (2011-12). Comparing and prioritizing the factors affecting innovation adoption in a post-secondary educational setting. Journal of Information, Information Technology, and Organizations, 6, 15-39. IF/h5 NA. LINK: http://jiito.informingscience.org/articles/JIITOv6p015-039Lafreniere508.pdf

 

[17] Gok, K., Deshpande, S., Deshpande, A. P., & Hunter, G. M. (2012). Comparing promoter and employee attributions for the causes of firm failure: the case of an Indian petrochemical company. International Journal of Human Resource Management, 23(12), 2576-2596. IF = 1.51, h5 = 35. LINK: http://dx.doi.org/10.1080/09585192.2011.610514

 

[16] Deshpande, S. & Rundle-Thiele, S. (2011). Segmenting and targeting American university students to promote responsible alcohol use: A case for applying social marketing principles. Health Marketing Quarterly, 28(4), 287-303. IF NA, h5 = 10. LINK: http://dx.doi.org/10.1080/07359683.2011.623094

 

[15] Cismaru, M., Deshpande, S., Thurmeier, R., Lavack, A. M., & Agrey, N. (2010). Preventing fetal alcohol syndrome disorders: The role of protection motivation theory. Health Marketing Quarterly, 27(1), 66-85. IF NA, h5 = 10. LINK: http://dx.doi.org/10.1080/07359680903519776

 

[14] Dooley, J., Deshpande, S., & Adair, C. (2010). Comparing adolescent-focused obesity prevention and reduction messages. Journal of Business Research, 63, 154-160. IF = 2.20 h5 = 57. LINK: http://www.sciencedirect.com/science/article/pii/S0148296309000320

 

[13] Runte, M., Basil, D. Z., & Deshpande, S. (2009). Cause-related marketing from the nonprofit’s perspective: Classifying goals and experienced outcomes. Journal of Nonprofit and Public Sector Marketing, 21(3), 255-270. IF NA, h5 = 14. LINK: http://dx.doi.org/10.1080/10495140802644505

                

[12] Basil, M. D., Basil, D. Z., & Deshpande, S. (2009). A comparison of consumers and dieticians: Nutrition focus, food choice, and mental accounting. Journal of Nonprofit and Public Sector Marketing, 21(3), 283-297. IF NA, h5 = 14. LINK: http://dx.doi.org/10.1080/10495140802644521

 

[11] Deshpande, S., Basil, M. D., & Basil, D. Z. (2009). Factors influencing healthy eating habits among college students: An application of the health belief model. Health Marketing Quarterly, 26(2), 145-164. IF NA, h5 = 10. LINK: http://dx.doi.org/10.1080/07359680802619834

 

[10] Lavack, A. M., Magnuson, S., Deshpande, S., Basil, D. Z., Basil, M. D., & Mintz, J. (2008). Enhancing occupational health and safety in young workers: The role of social marketing.  International Journal of Nonprofit and Voluntary Sector Marketing, 13(3), 193-204. IF NA, h5 = 14. LINK: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.322/abstract

 

[9] Deshpande, S. & Lagarde, F. (2008). International survey on advanced-level social marketing training events. Social Marketing Quarterly, 14(2), 50-66. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/14/2/50.short

 

[8] Mah, M., Tam, Y. C., & Deshpande, S. (2008). A social marketing analysis of 20 years of hand hygiene promotion. Infection Control and Hospital Epidemiology, 29(3), 262-270. IF = 3.71, h5 = 55. LINK: http://dx.doi.org/10.1086/526442

 

[7] Erdogan, B. Z., Deshpande, S., & Tagg, S. (2007). Clustering medical journal readership among GPs: Implications for media planning. Journal of Medical Marketing, 7(2), 162-168. IF NA, h5 = 8. LINK: http://mmj.sagepub.com/content/7/2/162.abstract

 

[6] Mah, M., Deshpande, S. & Rothschild, M. L. (2006). Social marketing: A behavior change technology for infection control. American Journal of Infection Control, 34(7), 452-457. IF = 3.25, h5 = 39. LINK: http://www.sciencedirect.com/science/article/pii/S019665530600071X#

 

[5] Deshpande, S., Basil, M. D., Basford, L., Thorpe, K., Piquette-Tomei, N., Droessler, J., Cardwell, K., Williams, R. J., & Bureau, A. (2005). Promoting alcohol abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23(2), 45-67.  IF NA, h5 = 10. LINK: http://dx.doi.org/10.1300/J026v23n02_04

 

[4] Deshpande, S., Rothschild, M. L. & Brooks, R. S. (2004). New product development in social marketing. Social Marketing Quarterly, 10(3-4), 39-49. IF NA, h5 = 10. LINK: http://smq.sagepub.com/content/10/3-4/39.refs

 

[3] McCluskey, M. R., Deshpande, S., Shah, D. V., & McLeod, D. M. (2004). The efficacy gap and political participation: When political influence fails to meet expectations. International Journal of Public Opinion Research, 16(4), 437-455. IF = 1.18, h5 = 17. LINK: http://ijpor.oxfordjournals.org/content/16/4/437.abstract

 

[2] Keum, H., Devanathan, N., Deshpande, S., Nelson, M. R., & Shah, D. V. (2004). The citizen-consumer: Media effects at the intersection of consumer and civic culture. Political Communication, 21(3), 369-391. IF = 2.33, h5 = 22. LINK: http://dx.doi.org/10.1080/10584600490481479

 

[1] Deshpande, S., & Hitchon, J. (2002). Cause-related marketing ads in the light of negative news. Journalism & Mass Communication Quarterly, 79(4), 905-926. IF = 0.69, h5 = 18. LINK: http://jmq.sagepub.com/content/79/4/905.full.pdf

 

Publications in Refereed Conference Proceedings

[3] Rutledge, D., & Deshpande, S. (2013). The influence of time orientation on personal finance behaviours. In K. Kubacki (Ed.), Annual Conference of the Academy of Marketing Science: Vol. XXXVI. Ruston, LA: Academy of Marketing Science.

 

[2] Chen, S., Deshpande, S., & Basil, D. Z. (2011). Influence of fit on CRM: Moderating effects of collectivism and awareness. In Z. Yi, J. J. Xiao, J. Cotte, & L. Price (Eds.), Asia-Pacific Advances in Consumer Research: Vol. IX (pp. 281-288). Duluth, MN: Association for Consumer Research.

 

[1] Basil, D. Z., Deshpande, S., & Runte, M. (2008). The impact of cause-related marketing on nonprofit organizations. In S. Jones (Ed.), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference (paper 21). Wollongong, NSW: Centre for Health Initiatives, University of Wollongong. [http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1020&context=insm08].

 

Books

Deshpande, S., & Lee, N. (2014). Social Marketing in India. New Delhi: Sage.

Visit for more details:  http://people.uleth.ca/~sameer.deshpande/documents/Social_Marketing_India.htm

 

Book review in Marathi: http://maharashtratimes.indiatimes.com/edit/column/dakhal/-/articleshow/28355212.cms

 

 

Book Chapters

[14] Deshpande S. (2018) Social media marketing, Corporate social responsibility, and social change in India. In G. Heggde & G. Shainesh (eds). Social Media Marketing (pp. 123-135). Singapore: Palgrave Macmillan.

Earlier published in: Deshpande, S. (2014). Social Media Marketing, Corporate Social Responsibility, and Social Change in India. In G. Heggde & G. Shainesh (Eds.), Social media marketing: Emerging concepts and applications (pp. 318-328). New Delhi: Excel Books.

 

[13] Deshpande, S. & Bhanot, A. (2017). Influence of sales force training in primary healthcare. In S. S. Andaleeb & K. Hasan (Eds.), Strategic marketing management in Asia: Case studies and lessons across industries (pp. 465-473). Bingley, U.K.: Emerald.

 

[12] Rundle-Thiele, S., Thurmeier, R., Deshpande, S., Cismaru, M., Lavack, A., Agrey, N., & Anibaldi, R. (2015). FASD prevention interventions valued by Australian and Canadian women. In W. Wymer (Ed.), Innovations in social marketing and public health communication: Improving the quality of life for individuals and communities (pp. 249-262). NY: Springer.

 

[11] Deshpande, S., Shah, P., & Agarwal, S. (2014). Promoting female condoms among female sex workers. In G. Hastings & C. Domegan (Eds.), Social marketing: From tunes to symphonies (pp. 361-368). NY: Routledge.

 

[10] Lafreniere, K., C., & Deshpande, S. (2013). Decision framing and the role of commitment in social choice: Implications for social marketing and communications. In Krzysztof Kubacki & Rundle-Thiele, S. (Eds.), Contemporary issues in social marketing (pp. 95-110). Cambridge: Cambridge Scholars.

 

[9] Gross, D. P., Deshpande, S., Miciak, M., Werner, E. L., Reneman, M. F., & Buchbinder, R. (2013). Informing the public: Preventing work disability and fostering behavioural change at the societal level. In P. Loisel & J. R. Anema (Eds.), Handbook of work disability: Prevention and management (pp. 389-408). NY: Springer.

 

[8] Lafreniere, K. C., Bjornlund, H., & Deshpande, S. (2013). Against the grain: Segmenting and profiling irrigators opposed to water transfers in Alberta, Canada. In H. Bjornlund, C. A. Brebbia, & S. Wheeler (Eds.), Sustainable irrigation technology and policies IV (pp. 459-468). Southampton: WIT Press. 

 

[7] Alden, D., Basil, M. D., & Deshpande, S. (2011). Communications in social marketing. In G. Hastings, C. Bryant, & K. Angus (Eds.), The Sage handbook of social marketing (pp. 167-177). Thousand Oaks, CA: Sage. 

 

[6] Thurmeier, R., Deshpande, S., Lavack, A. M., Agrey, N., & Cismaru, M. (2010). Next steps in FASD primary prevention. In E. P. Riley, S. Clarren, J. Weinberg, & E. Jonsson (Eds.), Fetal alcohol syndrome disorders: Management and policy perspectives of FASD (pp. 175-191). Weinheim: Wiley-VCH Verlag. 

 

[5] Deshpande, S., Balakrishnan, J., Bhanot, A., & Dham, S. (2009). Contraceptive social marketing attempts in India. In H. Cheng, P. Kotler, & N. Lee (Eds.), Social marketing for public Health: Global trends and success stories (pp. 327-355). Sudbury, MA: Jones and Bartlett.

 

[4] Deshpande, S. (2007). The challenge of using social marketing in India: The case of HIV/AIDS prevention. In G. Hastings (Ed.), Social marketing: Why should the devil have all the best tunes? (pp. 297-301). Oxford, U.K.: Butterworth Heinemann.

 

[3] Park, D. J., Deshpande, S., Cova, B., & Pace, S. (2007). Seeking community through battle: Understanding the meaning of consumption processes for Warhammer gamers’ communities across borders. In B. Cova, R. V. Kozinets & A. Shankar (Eds.), Consumer tribes (pp. 212-224). Oxford, U. K.: Butterworth-Heinemann.

 

[2] Deshpande, S., & Basil, M. D. (2006). Lessons from research on social marketing for mobilizing adults for positive youth development. In E. G. Clary & J. E. Rhodes (Eds.), Mobilizing adults for positive youth development:  Lessons from the behavioral sciences on promoting socially valued activities (pp. 211-231). NY: Kluwer/Plenum.

 

[1] Nelson, M. R., & Deshpande, S. (2003). Love without borders: An examination of cross cultural wedding rituals. In C. C. Otnes & T. M. Lowrey (Eds.), Contemporary consumption rituals: An interdisciplinary research anthology (pp. 125-148). Mahwah, NJ: Lawrence Erlbaum.

 

Peer Reviewed Published Abstracts

[27] O'Reilly, N., Brunette, M. K., Deshpande, S., Faulkner, G., Latimer, A., LeBlanc, A., Rhodes, R., Tremblay, M., & Werman, M. (2017). Sharing the culture of good: Title sponsorship of sport events. NASSS [North American Society for the Sociology of Sport] 2017 Annual Meeting (pp. 90-91), Windsor, ON, Canada.

 

[26] Deshpande, S., Kubacki, K., Arli, D., & Taiminen, H. (forthcoming). Social media in social marketing campaigns: Booster or baseline? 2017 Australia & New Zealand Marketing Academy Conference, Melbourne, Australia.

 

[25] Faulkner, G., Ramanathan, S., Berry, T., Deshpande, S., Latimer-Cheung, A., Rhodes, R., Spence, J., & Tremblay, M. (in-press). Perceptions of organizational capacity to promote physical activity in Canada: Exploring the impact of ParticipACTION five years after relaunch. Journal of Physical Activity and Health.

 

[24] Orr, K., LeBlanc, A. G., Berry, T., Deshpande, S., Latimer-Cheung, A. E., O’Reilly, N., Rhodes, R. E., Spence, J. C., Tremblay, M. S., & Faulkner, G. (2015). Awareness of Canadian physical activity guidelines and self-reported physical activity: Cross-sectional analysis. Oral presentation at the Canadian Society for Exercise Physiology, Hamilton, ON.

 

[23] Gainforth, H. L., Jarvis, J. W., Berry, T., Chulak-Bozzer, T., Deshpande, S., Faulkner, G., Rhodes, R., Spence, J., Tremblay, M. S., & Latimer-Cheung, A. E. (2014). Assessing the effectiveness of a social marketing campaign drawing parents’ attention to their child’s physical activity. Annals of Behavioral Medicine in Sport, 47(Supplement 1), S218.

 

[22] Jarvis, J. W., Rhodes, R. E., Deshpande, S., Berry, T., Chulak-Bozzer, T., Faulkner, G., Spence, J. C., Tremblay, M. S., & Latimer-Cheung, A. E. (2013). Investigating the role of brand equity in mediating the relationship between message exposure and parent support for their child’s physical activity. Journal of Exercise, Movement, and Sport, 45(1).

[21] Lafreniere, K. C., Deshpande, S., & Klein, K. K. (2013). Social dimensions of water policy choices in Alberta, Canada. In G. Vlasic, Z. Krupka & J. Pavicic (Eds.), Global Business Conference. Socially Responsible Business and Global/Local Competitiveness (pp. 166-167), Opatija, Croatia.

 

[20] Rundle-Thiele, S., & Deshpande, S. (2012). Not drinking is the safest option: Communication strategies targeting FASD. In K. Kubacki & S. Rundle-Thiele (Eds.), International Social Marketing Conference Proceedings (pp. 198-202). Brisbane, QLD: Department of Marketing, Griffith University.

 

[19] Lafreniere, K., & Deshpande, S. (2012). Decision framing and the role of commitment in social choice: Implications for social marketing and communications. In K. Kubacki & S. Rundle-Thiele (Eds.), International Social Marketing Conference Proceedings (pp. 132-135). Brisbane, QLD: Department of Marketing, Griffith University.

 

[18] Buyucek, N., Rundle-Thiele, S., & Deshpande, S. (2012). Reducing alcohol drinking: An examination of the social marketing evidence base. In K. Kubacki & S. Rundle-Thiele (Eds.), International Social Marketing Conference Proceedings (pp. 38-42). Brisbane, QLD: Department of Marketing, Griffith University.

 

[17] Murumets, K., Costas-Bradstreet, C., Berry, T., Craig, C., Deshpande, S., Faulkner, G., Latimer, A., Rhodes, R., Spence, J., & Tremblay, M. S. (2012). Think Again: Social Marketing Campaign. Journal of Science and Medicine in Sport, 15(Supplement 1), S205.

 

[16] Rundle-Thiele, S., & Deshpande, S. (2010). Consumers’ knowledge of alcohol consumption and its implications on public policy. Proceedings of the 2010 Academy of Marketing Science Annual Conference (pp. 318), Portland, OR.

 

[15] Deshpande, S. (2009). Enhancing stakeholder analysis by investigating underlying factors in Indian condom social marketing campaigns. In S. Samu, R. Vaidyanathan, & D. Chakravarti (Eds.), Asia-Pacific Advances in Consumer Research VIII (pp. 209-210). Duluth, MN: Association for Consumer Research; [Session Chair: “Indian Social Marketing Campaigns”, 208-210].

 

[14] Basil, M. D., Basil, D. Z., & Deshpande, S. (2008). A comparison of dieticians and the public: Nutrition focus, food choice, and mental accounting. In S. Jones (Ed.), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference (pp. 3). [http://ro.uow.edu.au/insm08/3].

 

[13] Waller, D. S., Deshpande, S., & Erdogan, B. Z. (2008). Protect or restrict?: East-West attitudes towards advertising regulations. In Australian and New Zealand Communication Association Conference, Wellington, New Zealand.

 

[12] Park, D. J., Deshpande, S., Cova, B., & Pace, S. (2007). Cross border consumption and community: Meanings for Warhammer enthusiasts. In S. Borghini, M. A. McGrath, & C.  Otnes (Eds.), European Advances in Consumer Research: Vol. VIII (pp. 31-32). Duluth, MN: Association for Consumer Research.

 

[11] Deshpande, S., Basil, D. Z., & Basil, M. D. (2007). Factors influencing healthy eating habits among college students: Application of health belief model. In D. Lerman & D. Luna (Eds.), Society for Consumer Psychology Conference (pp. 32).

 

[10] Deshpande, S. (2007). Segmenting and targeting American university students to promote responsible alcohol use: A case for applying social marketing principles. In V. Morwitz & G. Fitzsimons (Eds.), Advances in Consumer Research XXXIV (pp. 164-165). Valdosta, CA: Association for Consumer Research.

 

[9] Lavack, A. M., Magnuson, S., Deshpande, S., Basil, D. Z., Basil, M. D., & Mintz, J. (2006). Using social marketing to improve workplace safety: A qualitative analysis. In T. Drollinger (Ed.), Social Marketing Advances in Research and Theory (SMART) Conference.  Lethbridge, AB: The University of Lethbridge.

 

[8] Basil, M. D., Basil, D. Z., & Deshpande, S. (2006). Nutrition labels: The effect of specific health concerns on decision quality and decision time. In J. L. Johnson & J. Hulland (Eds.), AMA Winter Marketing Educators' Conference: Marketing Theory and Applications (pp. 89-90).  Chicago, IL: American Marketing Association.

 

[7] Basil, D. Z., Basil, M. D., & Deshpande, S. (2005). Nutrition labels: The effect of specific health concerns on decision quality and search time. In D. L. Cook, J. Langenderfer, & J. Williams (Eds.), Marketing and Public Policy: Challenges for an Era of Continuous Change (pp. 23-24). Chicago, IL: American Marketing Association.

 

[6] Piquette-Tomei, N., Droessler, J., Thorpe, K., Basford, L., Williams, R. J., Deshpande, S., & Bureau, A. (2005). State of the evidence review: FASD prevention. In FASD National Conference. Fetal Alcohol Spectrum Disorder Equality of Access: Rights and the Right Thing to Do (pp. 104-115). Vancouver, B.C.: The University of British Columbia.

 

[5] Nelson, M. R., Deshpande, S., Devanathan, N., & Lakshmi, C. R. (2004). If the table for McWorld has been set by Hollywood, what is served by Bollywood? In G. Menon & A.  Rao (Eds.), Advances in Consumer Research, Volume XXXII (pp. 473). Valdosta, CA: Association for Consumer Research.

 

[4] Deshpande, S. (2004). Transitions in drinking habits from high school to university: An approach to segment students and address the drinking problem on American college campuses. In Basil, D. Z. (Ed.), The Social Marketing Advances in Research and Theory (SMART) Conference Proceedings (pp. 48), Lethbridge, AB: The University of Lethbridge.

 

[3] Basil, D. Z, Deshpande, S., & Basil, M. D. (2004). Nutrition labels: The effect of label length and health concerns on decision quality and search time. In D. Scammon, M. Mason & R. Mayer (Eds.), Marketing and Public Policy: Research Reaching New Heights Proceedings (pp. 80-82). Chicago, IL: American Marketing Association.

 

[2] Park, D., & Deshpande, S. (2004). Seeking entertainment through battle: understanding the meaning of consumption processes for male Warhammer enthusiasts. In L. Scott & C. Thompson (Eds.), Association for Consumer Research Conference on Gender, Marketing and Consumer Behavior, Volume VII, Madison, WI: Association for Consumer Research.

 

[1] Devanathan, N., Nelson, M. R., McCarty, J., Deshpande, S., Paek, H., Punnahitanond, R., Stein, S. E., Vilela, A. M., & Yaros, R. (2003). Product placements go global: An examination of brand contacts across five countries. In P. A. Keller & D. W. Rook (Eds.), Advances in Consumer Research, Volume XXX (pp. 170-171), Valdosta, CA: Association for Consumer Research.

 

Refereed Conference Papers/Posters

(other than Published Abstracts and Conference Proceedings)

[57] Ekici, N., Erdogan, Z., Deshpande, S., & Basil, D. (2017). Examining gender-based esponses to third-person perception in sexually explicit advertising. Paper presented at the 2017 International Conference on Research in Advertising (ICORIA), Ghent, Belgium.

[56] Agarwal, V., Bhanot, A., Awasthi, A., Sharma, A., Deshpande, S., & Mukhopadhyay, B. (2017). A community led approach to achievement to total sanitation behavior in rural India. Paper presented at the World Social Marketing Conference, Washington, D.C.

 

[55] Faulkner, G., Ramanathan, S., Plotnikoff, R., Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R. E., Tremblay, M. S., & Spence, J. C. (2017). ParticipACTION after 5 years of re-launch: A quantitative survey of Canadian organizational awareness and capacity. Paper presented at the Annual Meeting of the 2017 International Society for Behavioural Nutrition and Physical Activity, Victoria, B.C., Canada.

 

[54] Ramanathan, S., Faulkner, G., Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R. E., Spence, J. C., and Tremblay, M. S. (2017). Perceptions of organizational capacity to promote physical activity in Canada and ParticipACTION’s impact five years after its re-launch: A qualitative study. Paper presented at the Annual Meeting of the 2017 International Society for Behavioural Nutrition and Physical Activity, Victoria, B.C., Canada.

 

[53] Spence, J. C., Faulkner, G., Lee, E-Y., Berry, T., Cameron, C., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R. E., & Tremblay, M. S. (2017). Awareness of ParticipACTION among Canadian adults: A 7-year cross-sectional follow-up. Paper presented at the Annual Meeting of the 2017 International Society for Behavioural Nutrition and Physical Activity, Victoria, B.C., Canada.

 

[52] Bhanot, A., Mukherjee, A., Sastry, P., & Deshpande, S. (2016). Using innovative behavior-change strategies to promote health among hard-to-reach and convert segments. Paper presented at the European Social Marketing Conference, Espoo, Finland.

 

[51] Gok, K., Deshpande, S., Capar, N., Deshpande, A. P., Hunter, G., & Demirtas, O. (2016). An Exploratory Study of factors in the failure of an Indian petrochemical company. Paper presented at the Academy of International Business, New Orleans.

 

[50] Deshpande, S. (2015). Theory of social marketing. Paper presented at the International Management Research Association Conference, Bangalore, India.

 

[49] Burton, S., Soboleva, A., Daellenbach, K., Basil, D., Beckman, T., & Deshpande, S. (2015). Helping those who help us: Reciprocal and self-promotion in corporate giving. Australian & New Zealand Marketing Academy, Sydney, Australia.

 

[48] Rhodes, R. E., Berry, T., Deshpande, S., Faulkner, G., Latimer-Cheung, A., O’Reilly, N., Spence, J. C., & Tremblay, M. S. (2015). Predicting changes in child physical activity and

three types of parental support behaviors across 18 months. Poster presented at the International Society of Behavioral Nutrition and Physical Activity, Edinburgh, Scotland.

 

[47] Xia, Y. & Deshpande, S. (2015). Effectiveness of social marketing campaigns to promote physical activity in adults: A Systematic Review. Paper presented at the Public Health 2015, Vancouver, BC.

 

[46] Wang, Z., Deshpande, S., Waller, D., & Erdogan, B. Z. (2014). The influence of religion on perceptions toward the regulation of controversial advertising. Paper presented at the Global Marketing Conference, Singapore.

 

[45] Rutledge, D., Gok, K., Deshpande, S., Hunter, G. M., & Nelson, M. R. (2014). Differences in attributions to globalization and liberalization in India. Paper presented at the Academy of International Business, Vancouver, BC

 

[44] Escobar, L., & Deshpande, S. (2014). Powerful stakeholders and interorganizational collaboration. Paper presented at the Academy of Management Meeting, Philadelphia, PA.

 

[43] Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R., Spence, J. C., Tremblay, M. S., & Faulkner, G. (2014). Sports Day in Canada: Examining benefits for community organizations. Paper presented at the Global Summit on the Physical Activity of Children, Toronto, ON.

 

[42] Basil, D. Z., Basil, M. D., Lavack, A. M., & Deshpande, S. (2013). Using environmental efficacy to enhance fear appeals. Paper presented at the International Conference on Public & Non Profit Marketing Conference, Gran Canaria.

[41] Hanson, T., Deshpande, S., Tough, S., Milne, D., Sirdiak, L., Birchard, S., & Baich, E. (2013). Engaging Alberta Aboriginal women in FASD prevention conversations. 
Paper presented at the International Conference on Prevention of FASD, Edmonton, AB.

 

[40] Deshpande, S., Thurmeier, R., Rundle-Thiele, S., Cismaru, M., Lavack, A. M., & Agrey, N. (2013). Comparing FASD prevention interventions valued by Australian and Canadian women. Paper presented at the International Conference on Prevention of FASD, Edmonton, AB.

 

[39] Deshpande, S., Bhanot, A., Maknikar, S., & Madore, M. (2013). Assessing the Influence of Sales Force Training in a Primary Healthcare Setting. Paper presented at the International Research Symposium in Service Marketing, Kuttikanam, Kerala.

 

[38] Deshpande, S., Bhanot, A., & Maknikar, S. (2013). Assessing the influence of 360-Degree campaign with a 360-degree feedback. Paper presented at the International Research Symposium in Service Marketing, Kuttikanam, Kerala.

 

[37] Jarvis, J. W., Berry, T., Deshpande, S., Faulkner, G., Rhodes, R., Spence, J. C., Tremblay, M. S., & Latimer-Cheung, A. E.  (2013). Building the brand equity of a national physical activity promotion organization. Paper presented at the Annual Meeting of the Society of Behavioral Medicine, San Francisco, CA.

 

[36] White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A. E., Rhodes, R., Spence, J. C., Tremblay, M. S., & Faulkner, G. (2013). Sports Day in Canada: Examining correlates of awareness and intentions to participate in sport. Paper presented at the Canadian Public Health Association Annual Conference, Ottawa, ON.

 

[35] Basil, D. Z., Runte, M., & Deshpande, S. (2012). Cause-related Marketing--Why not? A North American survey of nonparticipating nonprofits. Paper presented at the Las Vegas International Academic Conference in the Business & Economics Tract.

 

[34] Runte, M., McKenzie, G., Basil, D. Z., & Deshpande, S. (2012). Unpacking the experience of cause-related marketing: Lessons for nonprofits. Paper presented at the Las Vegas International Academic Conference in the Business & Economics Tract.

 

[33] Lafreniere, K. C., Bjornlund, H., & Deshpande, S. (2012). Against the grain: Segmenting and profiling irrigators opposed to water transfers in Alberta, Canada. Paper presented at the Sustainable Irrigation Conference, Adelaide, SA.

 

[32] Grigat, D., Mazumdar, D., Barkema, H., Kaplan, G., Coward, S., Heitman, S., & Deshpande, S. (2012), Designing an Interdisciplinary Research Program for Tobacco Cessation in Crohn's Disease. Poster presented at the Alberta Innovates - Health Solutions' Knowledge Translation Conference, Edmonton, AB.

 

[31] Escobar, L., & Deshpande, S. (2012). The cost of misaligned capabilities, strategies and governance: The case of HIV/AIDS -related social marketing efforts in India. Paper presented at the International Association for Business & Society, Asheville, NC.

 

[30] Deshpande, S., Chreim, S., Evashkevich, T. R., & Bello, R. (2012). An exploration of seniors’ relationships with pharmaceutical brands. Poster presented at the Consumer Brand Relationships Conference, Boston, MA.

 

[29] Basil, D. Z., Runte, M., & Deshpande, S. (2012). Cause-related marketing in the USA: A quantitative study examining how nonprofit organizations successfully navigate business alliance relationships. Paper presented at the International Conference of the International Society for Third-Sector Research, Siena, Italy.

 

[28] Lafreniere, K. C., & Deshpande, S. (2011). The Decision Framing Process in Behavior Choice: Implications for Social Marketing and Communications. Poster presented at the Conference on Health Communication, Marketing and Media, Atlanta, GA.

 

[27] Nelson, M. R., Deshpande, S., & Vilela, A. (2011). Exploring First- Vs. Third-Person Perception and Effects of Product Placement in Bollywood Cinema on Indian Consumers. Paper presented at the Yale China India Consumer Insights Conference, Delhi.

 

[26] Rundle-Thiele, S., Siemieniako, D., Kubacki, K., & Deshpande, S. (2011). Benchmarking alcohol literacy: A multi-country study. Paper presented at the Academy of Marketing Science World Marketing Congress, Reims, Champagne.

 

[25] Bhanot, A., Chaudhari, S., Deshpande, S., & Malhotra, M. (2011). Comparing the influence of ad perceptions and brand recall with the Theory of Planned Behavior to normalize condoms in India. Paper presented at the World Non-Profit and Social Marketing Conference, Dublin, Leinster.

 

[24] Balkrishnan, J., Deshpande, S., & Dham, S. (2011). Comparing the effectiveness of two communication frameworks: A case of promoting contraceptives in the state of Rajasthan, India. Paper presented at the World Non-Profit and Social Marketing Conference, Dublin, Leinster.

 

[23] Gross, D. P., Werner, E., Reneman, M., Deshpande, S., Miciak, M., Bowen, S., & Buchbinder, R. (2011). Back Pain Mass Media Campaigns: Next Steps? Paper presented at the International Forum XI on Primary Care Research on Low Back Pain, Melbourne, Victoria.

 

[22] Deshpande, S., Lavack, A. M., Cismaru, M., Thurmeier, R., & Agrey, N. (2011). Using Social Marketing Techniques to Strengthen Primary Prevention Efforts in FASD. Paper presented at the International Conference on Fetal Alcohol Spectrum Disorder. The Power of Knowledge: Integrating Research, Policy, and Promising Practice around the World, Vancouver, BC.

 

[21] Aspen, C., Basil, M. D., & Deshpande, S. (2010). Sexual appeals in social marketing: The influence of feminism and sexual attitude. Paper presented at the Association for Consumer Research Conference on Gender, Marketing and Consumer Behavior, the English Lake District, U.K.

 

[20] Samu, S., Singh, A., & Deshpande, S. (2010). Role of perceived superiority of female condoms over male condoms on the usage of female condoms. Paper presented at the Social Marketing in Public Health Conference, Clearwater Beach, FL.

 

[19] Deshpande, S., Escobar, L., & Singh, A. (2009). Influence of cultural factors on stakeholder relationship management: A Case of HIV/AIDS-related social marketing efforts in India. Paper presented at the Indian Academy of Management Conference, Jamshedpur, Jharkhand.

 

[18] Gok, K., Deshpande, S., Deshpande, A. P., & Hunter, G. M. (2009). Comparing employee and promoter perspectives towards the causes of firm failure: the case of an Indian petrochemical company. Paper presented at the Indian Academy of Management Conference, Jamshedpur, Jharkhand.

 

[17] Deshpande, S., & Rundle-Thiele, S. (2009). Competitive analysis in social marketing. Poster presented at the National Conference on Health Communication, Marketing and Media, Atlanta, GA.

 

[16] McKenzie, G., Runté, M., Usher, J., Basil, D. Z., & Deshpande, S. (2009). Neoconservativism: Changing the way nonprofit organizations do business. Paper presented at the Administrative Sciences Association of Canada Conference, Niagara Falls, ON.

 

[15] Cismaru, M., Lavack, A. M., Deshpande, S., Thurmeier, R., & Agrey, N. (2009). Preventing fetal alcohol syndrome disorders: The role of protection motivation theory. Paper presented at the Administrative Sciences Association of Canada Conference, Niagara Falls, ON.

 

[14] Deshpande, S., Cismaru, M., Agrey, N., & Thurmeier, R. (2009). Developing primary prevention strategies: Conversations with women. Poster presented at the International Conference on Fetal Alcohol Spectrum Disorder, Victoria, BC.

 

[13] Basil, D. Z., Runte, M., & Deshpande, S. (2008).  Why nonprofits don’t partner with businesses. Paper presented at the Australian and New Zealand Third Sector Research Conference, Auckland.

 

[12] Dooley, J., Deshpande, S., & Adair, C. (2008). Comparing effectiveness of obesity prevention and reduction messages among Canadian adolescents. Paper presented at the World Social Marketing Conference, Brighton and Howe City, East Sussex.

 

[11] Basil D. Z., Basil, M. D., Deshpande, S., Lavack, A. M., Mintz, J., & Magnuson, S. (2007). Using the parallel process model to assess social marketing communications to young male workers. Paper presented at the Annual National Social Marketing Centre Conference, Oxford, Oxfordshire.

 

[10] Keum H., Devanathan, N., Deshpande, S., Nelson, M. R., & Shah, D. V. (2003). The citizen-consumer: The complex relationship among media, consumer culture, and civic engagement. Paper presented at the Annual meeting of the American Political Science Association, Philadelphia, PA.

 

[9] Tajima A., Park, D., Nah, S., Deshpande, S., Nichols, S., Yaros, R., & St. Clair, D. (2003). Shaping an international issue: Analyzing U.S. media coverage about a 'War with Iraq'. Paper presented at the International Communication Association, San Diego, CA.

 

[8] Nah S., Deshpande, S., McCluskey, M., Hillback, E., McLeod, D. M., Shah, D. V., & Pan, Z. (2003). The effects of interpersonal communication networks and media use on trust. Paper presented at the American Association for Public Opinion Research Annual Conference, Nashville, TN.

 

[7] Keum H., Devanathan, N., Hillback, E., Deshpande, S., Nelson, M. R., & Shah D. V. (2002). Media use, consumer culture, and civic engagement: Exploring assumptions and testing effects. Paper presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL.

 

[6] Deshpande, S., Nelson, M. R., Devanathan, N., Yaros, R., Paek, H., Punnahitanond, R., Stein, S. E., & Vilela, A. M. (2002). Exploring international public communication strategies: A cross-cultural case study of anti-tobacco efforts in six countries. Paper presented at the Association for Education in Journalism and Mass Communication, Miami, FL.

 

[5] McCluskey M. R., Deshpande, S., Yoo, H., Shah, D. V., & McLeod, D. M. (2002). Media influences on normative expectations of citizen efficacy and effects on political participation. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication, Miami, FL.

 

[4] Deshpande, S., & Hitchon, J. (2002). Ethical implications of use of cause-related marketing ads in the light of negative news. Paper presented at the Conference of the International Communication Association, Seoul.

 

[3] McLeod J., Zubric, J., Keum, H., Deshpande, S., Cho, J., Stein, S. E., & Heather, M. (2001). Reflecting and connecting: Testing a communication mediation model of civic participation. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication, Washington, DC.

 

[2] Deshpande, S. & Hitchon, J. (2000). Use of cause-related marketing to bolster image in the light of negative news. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.

 

[1] McLeod, J., Zubric, J., Kwak, N., Powell, M., Zhang, W., Deshpande, S., Shah, D. V., & Schmierbach, M. (2000). Cognitive structure as a mediator of the influence of communication. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.

 

Other Conference Participation

Veer, E. (Chair), Cavanaugh, L., Christensen, G., & Deshpande, S. (2011). Roundtable Session: Transformative Consumer Research: Is TCR Flourishing or Perishing in the Asia Pacific Region? In Z. Yi, J. J. Xiao, J. Cotte, & L. Price (Eds.), Asia-Pacific Advances in Consumer Research IX (pp. 86), Duluth, MN: Association for Consumer Research.

 

Other Publications and Reports

 

Non-Peer Reviewed Journal Publications

[4] Agarwal, V., Bhanot, A., Sharma, A., Deshpande, S., & Mukhopadhyay, B. (August 29, 2017). Importance of community level interventions and success of Swaach Bharat Mission. Available at SSRN: https://ssrn.com/abstract=3028507.

 

[3] Rundle-Thiele, S., Siemieniako, D., Kubacki, K., & Deshpande, S. (2013). Benchmarking alcohol literacy: A multi-country study. Modern Management Review, XVIII (20), 99-111.

 

[2] Basil, M. D., Deshpande, S., Usher, J., & Basil, D. Z. (2005). Fast food business strategy: Responding to nutritional concerns and competition. The ICFAI Journal of Business Strategy, 2(4), 24-31.

 

[1] Rothschild, M. L., & Deshpande, S. (2003). How marketers develop new products: Alternative ride programs for alcohol impaired drivers. Social Marketing Quarterly, 9(1), spring.

 

Entries in Encyclopedia

[3] Deshpande, S. (2014). Social marketing. Encyclopedia of Marketing, edited by N. Lee & A. M. Farrell, in C. L. Cooper (Editor-in-Chief), the Wiley Encyclopedia of Management 3rd edition. Chichester: Wiley.

 

[2] Deshpande, S. (2014). Integrated marketing communications. Encyclopedia of Marketing, edited by N. Lee & A. M. Farrell, in C. L. Cooper (Editor-in-Chief), the Wiley Encyclopedia of Management 3rd edition. Chichester: Wiley.

 

[1] Deshpande, S. (2014). Cause marketing. Encyclopedia of Marketing, edited by N. Lee & A. M. Farrell, in C. L. Cooper (Editor-in-Chief), the Wiley Encyclopedia of Management 3rd edition. Chichester: Wiley.

 

Book Review

Deshpande, S. (2008). [Review of the book Cause marketing for nonprofits: Partner for purpose, passion, and profits by J. Daw]. Journal of Nonprofit and Public Sector Marketing, 19(2), 93-94.

 

Other Publications

[7] Deshpande, S. (2016). Corporate social marketing: Harmonious symphony or cacophonous noise? Social Marketing Quarterly, 22(4), 255-263. http://smq.sagepub.com/content/22/4/255.full.pdf+html

 

[6] Deshpande, S. (2016). A conversation with Mr. Mechai Viravaidya: A miraculous journey of a remarkable man: From cocoon to butterfly. Social Marketing Quarterly, 22(3), 147-158. http://smq.sagepub.com/content/22/3/147.full.pdf+html

 

[5] Deshpande, S. (2015). Stakeholder orientation in behaviour change marketing initiatives. Social Business, 5(3), 229-236. DOI: http://dx.doi.org/10.1362/204440815X14441363902393

 

[4] Deshpande, S. (2014). Excited to join the SMQ family. Social Marketing Quarterly, 20(3), 143-144. http://smq.sagepub.com/content/20/3/143.full.pdf+html

 

[3] Deshpande, S. (2014). Guidance to authors submitting to the Social Marketing Quarterly. Social Marketing Quarterly, 20(3), 145-147.

 

[2] Deshpande, S. & Doner Lotenberg, L. (2014). A chat with a founding father: An interview with Phil Harvey. Social Marketing Quarterly, 20(3), 186-194. http://www.dktinternational.org/wp-content/uploads/2012/01/Phil-Harvey-Interview-SMQuarterly.pdf

 

[1] Deshpande, S., & Hollander, M. (1998). Reflections from two emerging social marketers: The 1998 Innovations in Social Marketing Conference (Publisher’s Notes). Social Marketing Quarterly, 4(4), 9-11.

 

Popular Press

[3] Deshpande, S. (December 2007). The challenge of AIDS (in Marathi language), Patrika, Mumbai: Marathi Vidnyan Parishad, pp. 4-9.

 

[2] Deshpande, S. (May 2006). Making Swadeshi organizations attractive: Application of social marketing principles, Patrika, Mumbai: Marathi Vidnyan Parishad, pp. 2, 4.

 

[1] Deshpande, S. (2005, June 6). Whose benefit, whose responsibility. Maharashtra Times. 

 

Research/Policy Reports

[5] Saskatchewan Prevention Institute. (2009). Enhancing the Effectiveness of Northwestern Canada Initiatives in Preventing Fetal Alcohol Spectrum Disorders.

 

[4] Basford, Lynn et al. (2005). State of the Evidence: Fetal Alcohol Spectrum Disorder (FASD) Prevention. Alberta Child and Family Services.

 

[3] Brooks, R. & Deshpande, S. with Kirby, S., Perkins, K., Reizes, T. et al. (2003). Social Marketing and Public Health: Lessons from the Field. Turning Point National Program at the University of Washington. [http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_lessons_from_field.pdf].

 

[2] Rothschild, M., Brooks, R., Deshpande, S., Miller, T., Anderson, A., Gupta, R., McDowell, M., & Snudden, S. (2001). Using Social Marketing to Inhibit Driving after Drinking: A report submitted to the Wisconsin Department of Transportation, 2001 [http://www.dot.wisconsin.gov/library/publications/topic/safety/roadcrew4-appendixa.pdf]

 

[1] Caire, L., Deshpande, S. & Towne, A. (2000). Review of the Committee on Institutional Cooperation (CIC) Seed Grant Program.  Learning Technology & Distance Education. Madison, WI: University of Wisconsin-Madison.

 

 

TEACHING

 

National University of Singapore, 2015-17

Undergraduate: Corporate Social Responsibility, Social Marketing, Managing Communication Campaigns, Advanced Communication Campaigns

 

To highlight my most recent teaching evaluations, as a visiting associate professor in the Department of Communications and New Media at National University of Singapore (NUS) for the 2015-17 academic years, students reported high satisfaction with my teaching. I taught following modules over four semesters: NM4217 (Advanced Communication Campaigns), NM3235 (Corporate Social Responsibility), NM4207 (Managing Communication Campaigns), and NM4883 (Social Marketing). On a 5-point scale, the mean “overall effectiveness of the teacher” for NM4217, NM3235, NM4207, and NM4883 was 4.7, 4.47, 4.82, and 4.69 respectively. These scores averaging to 4.64 were above department (4.16) and faculty (4.27) averages. Other than students and colleagues, my clients (for example, Excel4Apps, Justice Without Borders, Center for Quantum Technologies, NUS CARE, and NUS Museum) in NM4207 and NM4217 reported strong satisfaction to my contribution to student reports.

 

Tata Institute of Social Sciences, 2012-

Master’s: Social marketing (students of Centre for Social Entrepreneurship)

 

University of Lethbridge, 2008-

Undergraduate: Social Marketing, Marketing Research, Advertising & Promotions, Introduction to Marketing, Marketing Management

Master’s: Research Issues and Integration, Ways of Knowing

 

University of Wisconsin-Madison

·       Instructor, Advertising and Pop Culture, summer 2002

·       Teaching Assistant, Introduction to Mass Communication, fall 2001 & spring 2002

·       Lecturer, Strategic Communication, summer 2001

 

Ph.D. Supervision

[1] Ibrahim, Ali (expected 2018). Qualitative segmentation vs. quantitative segmentation in water use market: A cost benefit approach. Griffith Business School, Griffith University. [Associate Supervisor].

 

Master’s Thesis Supervisor/Committee Member

[16] Marietta-Vasquez, J. (expected 2018). Systematic review of back pain prevention campaigns. Dhillon School of Business, University of Lethbridge. [Supervisor].

 

[15] Anwer, E. (2018). The value of values: The role of personal values, organizational values, and values-congruency of business purchase decisions. Dhillon School of Business, University of Lethbridge. [Co-supervisor].

[14] Sakeah, J. (2016). Prediction of condom use among university students in Ghana: Applying the Theory of Planned Behaviour. Faculty of Health Sciences, University of Lethbridge. [Committee member].

 

[13] Bingley, J. (2016). Transformative Filmmaking in Resettlement: Refugees Addressing Resettlement Gaps, Concordance, and Cohesion in Canada. Department of Sociology, Faculty of Arts & Science, University of Lethbridge. [Committee member].

 

[12] Bagramian, R. (2015). Evaluating Social Marketing Sponsorships. School of Management, University of Ottawa. [Committee member].

 

[11] Naeem, F. (2015), Impact of the Marketing Mix on Self-Efficacy and Smoking Cessation:                    A Meta-Analysis. Faculty of Management, University of Lethbridge. [Supervisor].

 

[10] Xia, Y. (2013). Systematic review of social marketing efforts to promote physical activity. Faculty of Management, University of Lethbridge. [Supervisor].

 

[9] Wang, Z. (2013). Policy implications in relation to controversial advertising. Faculty of Management, University of Lethbridge. [Supervisor].

 

[8] Rutledge, D. (2012). Influence of Future Orientation on Promotion of Personal Finance Behaviours (received SSHRC grant). Faculty of Management, University of Lethbridge. [Supervisor].

 

[7] Oka, S. (2011). A pathway for change: Can social marketing and efficacy explain why Mexican migrants use condoms more than non-migrants? National Institute of Public Health, Mexico. [Co-supervisor].

 

[6] Lafreniere, K. C. (2010). Determining the decision-making process for social issue behaviours: Inputs to formulating social marketing strategy (received scholarship from Alberta Water Institute). Faculty of Management, University of Lethbridge. [Supervisor].

 

[5] Aspen, C. (2008). Sexual appeals in social marketing: The influence of feminism and sexual attitude. Faculty of Management, University of Lethbridge. [Co-supervisor].

 

[4] Dooley, J. (2007). Immediate Effects of public service advertisements aimed at preventing and reducing adolescent obesity (received SSHRC grant). School of Public Health, University of Alberta. [Co-supervisor].

 

[3] Evashkevich, T. R. (2006). Brand dissatisfaction and marriage relationships for pharmaceutical brands. Faculty of Management, University of Lethbridge. [Supervisor].

 

[2] Fifteen Master’s students (2006). Department of Communication and Journalism, University of Mumbai. [Co-supervisor].

 

[1] Chen, S. (2005). Cultural influence on consumer reactions to cause-marketing campaigns. Faculty of Management, University of Lethbridge. [Supervisor].

 

Undergraduate Honor’s Thesis Supervisor/Examiner

[1] Tan, J. (2016). Conversation starters: Examining threat and efficacy message elements in suicide prevention social media campaigns. Department of Communications and New Media, Faculty of Arts & Social Science, National University of Singapore. [Supervisor].

 

Teaching Honour

Fellow of Circle of Excellence in Teaching, Centre for the Advancement of Excellence in Teaching and Learning. Featured on [http://www.uleth.ca/crdc/?page_id=5] and their 2006 newsletter.

 

Select Teaching Development Activities

·       Teaching Retreat. (2004). Faculty of Management, University of Lethbridge.

·       Partnership with Professors. (2004). Faculty of Education, University of Lethbridge.

 
Online Resource

Clarifying Boundaries of Social Marketing (2012). YouTube video [http://www.youtube.com/watch?v=dCRe711be3Q&feature=relmfu]

 

Select Guest Lectures

University of Lethbridge

·        Deshpande, S. (every semester since fall 2013). Social Marketing for Public Health. Introduction to Public Health, Faculty of Health Science.

·        Deshpande, S. (every semester since fall 2012). Social Marketing for Public Health. Nursing Professional Seminar III, Faculty of Health Science.

·        Deshpande, S. (2014). Transition in teaching. Teaching Centre.

·        Deshpande, S. (2011). Advertising Trends in South Asia. Introduction to International Management, Faculty of Management.

·        Deshpande, S. (2011). Give Respect, Get Respect at Your U. CAETL Advisory Council.

·        Deshpande, S. (2009). Diversity in Teaching. Teaching Centre.

·        Deshpande, S. (2007). Advertising Trends in India. Introduction to International Management, Faculty of Management.

·        Deshpande, S. (2007). Social Marketing for Public Health. Health, Illness and Healing III, Faculty of Health Science.

·        Deshpande, S. (2007). Depiction of Orientalism in Western Media. Orientalism, Liberal Education Program.

·        Deshpande, S. (2004). Corporate Social Responsibility. Introduction to Liberal Education, Liberal Education Program.

 

University of Wisconsin-Madison

·        Deshpande, S. (2003). Social Marketing: A Few Case Studies. Mass Media and the Consumer, School of Journal and Mass Communication.

·        Deshpande, S. (2002). Social Marketing versus Commercial Marketing. Mass Media and the Consumer, School of Journal and Mass Communication.

  

 Other

·       Deshpande, S. (2009). Social marketing. Social Entrepreneurship, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, Maharashtra.

·       Deshpande, S. (2010). Social marketing in India. The ID Division Seminar/Rounds, Division of Infectious Diseases. Department of Medicine, University of Calgary, Calgary, AB.

·       Deshpande, S. (2009). Social marketing. Indian Institute of Technology, New Delhi.

·       Deshpande, S. (2009). Social marketing in public health. Calvin, Phoebe and Joan Snyder Institute of Infection, Immunity and Inflammation, Faculty of Medicine, University of Calgary, Calgary, AB.

·       Deshpande, S. (2005). Research Methodology. Science Communication course, Marathi Vidnyan Parishad, Mumbai, Maharashtra.

·       Deshpande, S. (2005). Corporate Social Responsibility. Master’s in Cosmetology, S. H. Kelkar College, Mumbai.

·       Deshpande, S. (2005). Research Methodology. Master’s in Communication and Journalism, University of Mumbai.

 

4.     SERVICE

 

University of Lethbridge

  Committee Member

1.     Salary, Tenure, and Promotion Committee, Faculty of Health Sciences, 2017-18

2.     Asia Studies Minor, 2013-

3.     Public Health Advisory Group, 2012-

4.     GFC Research Committee, 2014-2015, 2017-18

5.     GFC Library Committee, 2014-2015

6.     VP (Research) Search Committee, 2014-2015

7.     Gender and Equity Caucus, Faculty Association, 2013-2015

8.     Students Award Committee, 2013-2015

9.     M.Sc. Committee, Faculty of Management, 2008-2009, 2013-2015

10.  Master’s in health management Task Force, 2014

11.  Faculty Handbook Appeal Committee, 2014

12.  AVP (Finance) Search Committee, 2014

13.  Faculty of Management Representative to Health Science Faculty Council, 2004 –2005, 2010-2011, 2013-2014

14.  SSHRC Committee, 2012-2014

15.  International Task Force, 2010-2012

16.  Internal SSHRC Committee, University of Lethbridge, 2009-2010, 2012

17.  Research and Ethics Committee, Faculty of Management, 2006-2007, 2010-2011, 2012

18.  Distinguished Teaching Award Committee, University of Lethbridge, 2009-2010

19.  International Management area of Faculty of Management, 2006-2007, 2010

20.  Faculty of Management Executive Committee, 2008-2009

21.  Marketing Area Chair, fall 2008-2009

22.  Committee Member, Indian Film Festival, fall 2008

23.  ULFA Representative, Joint Worksite Health and Safety Committee, 2006

24.  Alcohol Awareness Committee, 2005- 2006

25.  Faculty Search Committee, University of Lethbridge, 2003

 

‘Centre for Socially Responsible Marketing’

·        Director of the center (2005): Successfully organized a two-day learning symposium (“Social Marketing: Taking it to the Next Level”) in Calgary, 2005 which was attended by 178 professionals.

·        Helped organize ‘Social Marketing Advances in Research and Theory’ (SMART) Conference, 2004, 2006, 2008, 2012, 2014

  

Other

·        Host, Visit of Burns Foundation Fellow, 2011, 2014, 2015

·        Visit of Ministry of Education, Government of Maharashtra, India, 2010

·        Helped set up India Work/Study program in 2007

·        Helped to set up and grow faculty and student exchange with Karunya University, India and Sanjeevani Rural Education Trust, India.

 

Research Community

Invited Research Talks

1.     Deshpande, S, (2017). Social Marketing Effectiveness: What do we need to do to change behaviour? Griffith Business School, Griffith University, Brisbane, Queensland.

2.     Deshpande, S. and Rundle-Thiele (2017). Publish or Perish: Disseminating your behavioural change research. Griffith Business School, Griffith University, Brisbane, Queensland.

3.     Deshpande, S. (2015). Stakeholder Management in Behaviour Change Initiatives, Social Business, Anadolou University, Eskisehir, Turkey.

4.     Deshpande, S., Basil, D. Z., & Runte, M. (2012). Balancing Mission and Losses in Cause-Related Marketing: The Nonprofit Perspective, University of Lethbridge.

5.     Deshpande, S. (2011). Learning from Social Marketing Practitioners: Stepping Down the Ivory Tower. In Z. Yi, J. J. Xiao, J. Cotte, & L. Price (Eds.), Asia-Pacific Advances in Consumer Research IX (pp. 21). Duluth, MN: Association for Consumer Research.

6.     Deshpande, S. (2011). Enhancing Health Promotion efforts to promote healthy food choices through Social Marketing. Saskatchewan Research Day, Regina, SK. [http://www.youtube.com/watch?v=raUEepgmrlU&feature=relmfu]

7.     Deshpande, S. (2011). The Big Debate: Private/ NGO/ public sector partnerships are the new hope. World Non-Profit and Social Marketing Conference, Dublin, Leinster.

8.     Deshpande, S., & Singh, A. (2011). Role of perceived superiority of female condoms. World Non-Profit and Social Marketing Conference, Dublin, Leinster.

9.     Deshpande, S. (2011). Clarifying Boundaries of Social Marketing. International School for Obesity Research and Management, Lake Louise, AB.

10.  Deshpande, S. (2010). When Education isn’t Enough. Using Social Marketing to Improve Healthy Behaviours. Regina Qu'Appelle Health Region Research Showcase, Regina, SK.

11.  Deshpande, S. (2010). Social marketing strategies to promote safety. Edmonton’s International Conference on Urban Traffic Safety, Edmonton, AB.

12.  Deshpande, S., & Tewari, S. (2008). Sharing learning from Social Marketing practice in Asia. World Social Marketing Conference, Brighton and Howe City.

13.  Deshpande, S. (2006). The Moderating Role of Cultural Traits in Consumer Reaction to Cause-Related Marketing Campaigns: A Comparative Study of Chinese and Canadian Consumers. Congreso de Marcadotecnia, Universidad Bonaterra, Mexico.

14.  Deshpande, S. (2005). Ethical implications of the use of cause-related marketing ads in light of negative news in the session: Consumer Response to Cause-related Marketing: An Experimental Approach. Congreso de Marcadotecnia, Universidad Bonaterra, Mexico.

15.  Rothschild, M. L. & Deshpande, S. (2002). How marketers develop new products: Alternative ride programs for alcohol impaired drivers. The Social Marketing in Public Health Conference, Clearwater Beach, FL.

 

Invited Colloquia

1.     Deshpande, S. (2017). The cross-cultural academic: An agency to holistic individuals, enlightened societies, and comprehensive knowledge. 2017 ANZMAC Doctoral Colloquium, Brisbane, Queensland, Australia.

2.     Yuan, X., Deshpande, S., & Bonates, T. (2015). Effectiveness of social marketing campaigns to promote physical activity in adults: A Systematic Review. Weekly research talk, Department of Communications and New Media, National University of Singapore.

3.     Deshpande, S., Basil, D. Z., & Runte, M. (2012). Research in cause-related marketing. Brownbag Research Seminar, Indian School of Business, Hyderabad, AP.

4.     Deshpande, S. (2011). Application of Social Marketing to Address Alcohol-Related Behaviors. Department of Marketing, Griffith Business School, Griffith University, Brisbane, QLD.

5.     Deshpande, S. (2010). The role of competition in social marketing. Public Health Colloquium Series, School of Public Health, University of Alberta, Edmonton, AB.

6.     Basil, D. Z., Basil, M. D., Deshpande, S., Lavack, A. M., Mintz, J., & Magnuson, S. (2009). Testing the Extended Parallel Process Model with workplace safety messages.  Edith Cowan University, Perth, Australia.

7.     Basil, D. Z., Basil, M. D., Deshpande, S., Lavack, A. M., Mintz, J., & Magnuson, S. (2008). Testing the Extended Parallel Process Model. University of Wollongong, NSW.

8.     Basil, D. Z., Deshpande, S., & Runté, M. (2008). Why nonprofits don’t partner with businesses. University of Wollongong, NSW, Australia.

9.     Deshpande, S. (2005, 2008). Demonstration of AMOS. Faculty of Management, University of Lethbridge.

10.  Deshpande, S. (2003). Using Theory of Planned Behavior to Segment Markets. Indian Institute of Management, Ahmedabad, Gujarat.

 

Journal/Book Article Reviewer

·       Editor-in-Chief, Social Marketing Quarterly, 2018-

·       Co-Editor, Social Marketing Quarterly, 2013-18                              [https://us.sagepub.com/en-us/nam/journal/social-marketing-quarterly#editorial-board]

·       Editorial Board Member

o   Social Business [http://www.westburn-publishers.com/social-business/social-business.html]

o   Journal of Social Marketing [http://www.emeraldinsight.com/products/journals/journals.htm?id=JSOCM]

o   International Review on Public and Nonprofit Marketing

·       Special Issue Editor

o   Social Marketing, International Review on Public and Nonprofit Marketing, 11(2), July 2014

o   Corporate Social Marketing, Social Marketing Quarterly, October 2016

·       Ad Hoc Reviewer

o   American Journal of Preventive Medicine

o   BMC Public Health

o   European Journal of Marketing

o   Health Education

o   Health Communication

o   International Journal of Advertising

o   Journal of Marketing Communications

o   Journal of Marketing Education

o   Journal of Nonprofit and Public Sector Marketing

o   Marketing Education Review

o   Preventing Chronic Disease

o   Psychological Reports

o   South Asian Journal of Global Business Research

o   Social Marketing Quarterly

o   Vaccine

·       “Marketing Research,” Handbook on Technology Management, John Wiley, 2008

·       “Advertising and Promotions,” Belch, Belch, and Guolla, McGraw-Hill Ryerson, 2010, 2013.

·       K. Fatehi, Managing Internationally: Succeeding in a Culturally Diverse World, Sage

·       Otnes, C. C. & Lowrey, T. M.  (Eds.), Contemporary Consumption Rituals: An Interdisciplinary Research Anthology, Lawrence Erlbaum.

 

Conference Paper Reviewer

·       Administrative Sciences Association of Canada

·       American Academy of Advertising

·       Association of Consumer Research (North America, Asia-Pacific, Latin America)

·       Association for Education in Journalism and Mass Communication

·       International Communication Association Conference

·       International Nonprofit and Social Marketing Conference

·       Winter American Marketing Association Conference

·       Social Marketing Advances in Research and Theory (SMART) Conference

·       World Marketing Congress

·       World Social Marketing and Nonprofit Marketing Conference

·       Consumer Business Relationship Conference

 

Reviewer (Other)

·       College of Reviewers, Canadian Institutes of Health Research, 2017-

·       Reviewer, Stage 1 2016 CIHR [Canadian Institutes of Health Research] Project Grant 1st Live Pilot Competition

·       Scientist Reviewer for Centers for Disease Control and Prevention, U.S. Department of Health and Human Services, Atlanta, GA,

o   2004 CDC RO1-Panel2, August 2004

o   2004 CDC Special Emphasis Panel 3 Special Emphasis Panels, June 2004

·       Ad Hoc Reviewer, Social Sciences and Humanities Research Council of Canada

·       External Reviewer, Doctor of Philosophy, Faculty of Business and Law, Edith Cowan University, Australia

 

Other Contribution 

·       Co-chair. (2013). Marketing and Society track, Annual Conference of the Australia and New Zealand Marketing Academy, Auckland.

·       Co-chair. (2013). Social Marketing and Marketing for Nonprofits track, Academy of Marketing Science Conference, Monterrey, CA.

 

 


Practitioner Community

Keynotes

1.     Deshpande, S. (2017). The 7-principles of Effective Behaviour Change in India. Vidnyan Ganga, Marathi Vidnyan Parishad and Y. B. Chavan Center, Mumbai.

2.     Deshpande, S. (2017). Behaviour change strategies to enhance patient engagement in Alberta healthcare. Patient Engagement Group Meeting, The Alberta SPOR Support Unit, Alberta Innovates, Red Deer.

3.     Deshpande, S. (2016). Case study of effective behaviour change strategies. Changing Behaviour to Reduce Demand for Illegally Traded Wildlife Products, TRAFFIC (representing a consortium including WWF, Imperial College London and IUCN), Hong Kong. Video recording: https://vimeo.com/183966369.

4.     Deshpande, S. (2015). Enabling Africans to have lots of electrifying, memorable (and safe) sex. 20 by 20, the United Nations Population Fund and the World Bank, Bangkok, Thailand. Page 16 of http://femalecondoms4all.org/wp-content/uploads/2015/04/20x20-Workshop-Report_Bangkok_Final-Report.pdf.

5.     Deshpande, S. (2014). FASD Prevention Research and Knowledge Translation: Developing a Pan-Canadian Agenda, CanFASD Research Network, Saskatoon.

6.     Deshpande, S. (2014). The 7-principles of Effective Behaviour Change. Community & Social Development Group, City of Lethbridge, AB.

7.     Deshpande, S. (2014). The 7-principles of Effective Behaviour Change. Coalition of Municipalities against Racism and Discrimination Conference, Lethbridge, AB.

8.     Deshpande, S. (2012). Social Entrepreneurship. Lions Club, Mumbai, Maharashtra.

9.     Deshpande, S. (2012). Making behaviour change fun, easy, and popular, 3rd Saskatchewan Chronic Disease Prevention and Management Conference Innovation & Impact: Prevention and Management of Chronic Disease.

10.  Deshpande, S. (2009). Social marketing strategies to reduce dietary sodium among Canadians. Consultation meeting of the Multi-Stakeholder Working Group on Dietary Sodium Reduction. Health Canada, Ottawa, ON. Presentation summarized under the section, “Social Marketing” on p. 41 in the “Report on Stakeholder and Expert Perspectives on Dietary Sodium Reduction in Canada” [http://www.hc-sc.gc.ca/fn-an/alt_formats/pdf/pubs/nutrition/sodium/2009-reduction-eng.pdf].

11.  Basil, D. Z., Basil, M. D., Deshpande, S., Lavack, A. M., Mintz, J., & Magnuson, S. (2007). Using the Extended Parallel Process Model to assess communications to young male workers.  Worksafe Communications Directors, Toronto, ON.

12.  Deshpande, S. (2007). Social Marketing to Promote Sustainable Transportation, Luncheon presentation. Canadian TDM Summit, Calgary, AB.

13.  Deshpande, S. (2007). Health Behavior Models. Population Services International, New Delhi.

14.  Deshpande, S. (2007). My teaching objectives and style. Teaching in Focus. The Centre for the Advancement of Excellence in Teaching and Learning, University of Lethbridge, AB.

15.  Deshpande, S. (2006). Social marketing in India. Marathi Bhashik Cultural Society, Edmonton, AB.

16.  Deshpande, S. (2005). Applying social marketing to promote scientific rationality. Marathi Vidnyan Parishad Annual Conference, Mumbai, Maharashtra.

17.  Deshpande, S. (2005). A Glance at Social Marketing Resources. MARCOM: Canada's Public Sector Marketing and Communications Symposium, Ottawa, ON.

18.  Deshpande, S. (2002). How marketers could solve social problems: Role of business. Lions Club, Mumbai, Maharashtra.

 

Webinars

1.     Deshpande, S. (2016). Seven tips to highly effective behaviour change. Webinar as part of Wildlife Consumer Behaviour Change Toolkit for Community of Practice for Demand Reduction, TRAFFIC (strategic alliance of WWF and IUCN), December 2, 2016: http://www.changewildlifeconsumers.org/webinar/seven-tips/.

 

Invited Workshops

Introductory or intermediate-level social marketing workshops conducted for following organizations/conferences:

1.     Deshpande, S. (2016). Project Inspire, Singapore Committee of U.N. Women.

2.     Deshpande, S. (2016). Communication Theories, BBC Media Action India.

3.     Deshpande, S. (2012). LiveWell Chronic Disease Management (CDM) Chronic Disease Prevention and Management Conference, Saskatoon, SK.

4.     Deshpande, S. (2012). SMART Conference, Vancouver, B.C.

5.     Deshpande, S. (2012). Community and Social Development Group, City of Lethbridge, AB.

6.     Deshpande, S. (2011). RTNA Conference: Reimagining Health through KT, Alberta Innovates - Health Solutions, Alberta Government, Edmonton, AB.

7.     Deshpande, S. (2011). Griffith University and Southern Cross University, Brisbane, QLD.

8.     Deshpande, S. (2011). Griffith University and Southern Cross University, Coolongatta, QLD.

9.     Deshpande, S. (2011). University of Alberta, Office of Sustainability, Camrose, AB.

10.  Deshpande, S. (2011). University of Alberta, Office of Sustainability, Edmonton, AB.

11.  Deshpande, S. (2011). Alberta Innovates Health Solutions, Webinar and Lecture, Edmonton, AB.

12.  Deshpande, S. (2010). Alberta Innovates Health Solutions, Webinar and Lecture, Edmonton, AB.

13.  Deshpande, S. (2010). Alberta Motor Association, Edmonton, AB.

14.  Deshpande, S. (2010). Alberta Motor Association, Edmonton, AB.

15.  Deshpande, S. (2010). Alberta Motor Association, Calgary, AB.

16.  Deshpande, S. (2010). Alberta Motor Association, Edmonton, AB

17.  Deshpande, S. (2010). Alberta Motor Association, Edmonton, AB

18.  Deshpande, S. (2010). International Conference on Urban Traffic Safety, Edmonton, AB.

19.  Deshpande, S. (2009). Knowledge Transfer Conference, Alberta Heritage Foundation for Medical Research, Banff, AB.

20.  Deshpande, S. (2009). Red Deer & District Community Foundation, Red Deer, AB.

21.  Deshpande, S. (2009). Alberta Health Services, Division of Cancer Epidemiology, Prevention, and Screening, Calgary, AB.

22.  Deshpande, S. (2009). First Nations (Alberta) Technical Services Advisory Group, Calgary, AB.

23.  Deshpande, S. (2009). “Water Cooler” (webinar). Alberta Heritage Foundation for Medical Research, Calgary, AB.

24.  Deshpande, S. (2008). Alberta Health and Safety Conference, Edmonton, AB.

25.  Deshpande, S. (2008). Driving Home Safety Conference, Edmonton, AB.

26.  Deshpande, S. (2008). Alberta Council for Environmental Education Leadership Clinic, Kananaskis, AB.

27.  Deshpande, S. (2008). Alberta Mental Health Board, Edmonton, AB

28.  Deshpande, S. (2008). Alberta Employment, Immigration and Industry, Edmonton, AB.

29.  Deshpande, S. (2008). Sylvan Lake Neighbourhood Place, AB.

30.  Deshpande, S. (2008). Alberta Health Services, Alberta Cancer Board, Calgary, AB.

31.  Deshpande, S. (2007). Alberta Health Services, Alberta Cancer Board, Calgary, AB.

32.  Deshpande, S. (2007). Association for Commuter Transportation of Canada, Calgary, AB.

33.  Deshpande, S. (2007). Alberta Centre for Injury Control and Research, Edmonton, AB.

34.  Deshpande, S. (2005). Social Marketing: Taking it to the Next Level conference, Calgary, AB.

35.  Deshpande, S. (2004). Lethbridge community, AB.

 

Advisory Role

1.      Member, Private Sector Condom Group, an initiative by the UNFPA in collaboration with the World Bank, the Reproductive Health Supplies Coalition, the United States Agency of International Development, and the International Labor Organization, 2017 onwards.

2.     Expert Alert Panel Member, Canadian Institutes of Health Research

o   London 2012 Summer Olympics [http://www.cihr-irsc.gc.ca/e/45542.html]

o   Sochi 2014 Winter Olympics

3.     Steering Committee Member, Global Conference on Social Marketing and Social Franchising, Hindustan Latex Family Planning Promotion Trust, HLL Lifecare, Ministry of Health and Family Welfare, Government of India, Kerala, 2013.

4.     Member, FASD Prevention Charter Working Group, Institute of Health Economics, Edmonton, 2013 onwards.

5.     Member, FASD Awareness and Prevention Council, Cross-Ministry Committee, Government of Alberta, 2013 onwards.

6.     Member, Research Advisory Group (2011-15), Campaign Committee (2012-15), ParticipACTION campaign [http://www.participACTION.com]

7.     Advisory Group Member, Active Canada 20/20: A Physical Activity Strategy and Change Agenda for Canada, 2011-12. [http://www.activecanada2020.ca/sections-of-ac-20-20]

8.     Deshpande, S. Invited to attend CIHR workshop, Developing a Research Agenda to Support Sodium Reduction in Canada, Toronto, January 2010 [http://www.cihr.ca/e/documents/inmd_sodium_workshop_report_e.pdf]

9.     Reviewer, Kassirer, J. & Lagarde, F. Changing transportation behaviours - A social marketing planning guide, Ottawa (Canada): Transport Canada, 2010. [http://www.tc.gc.ca/media/documents/programs/ctb.pdf].

10.  Member, Alberta Inflammatory Bowel Disease Consortium [http://www.albertaibdconsortium.ca/], 2010-

11.  Member, International Expert Scrutiny Panel, A Social Marketing Project to Reduce the Incidence of Deliberate Grass Fires in Wales, South Wales Fire and Rescue Service, U.K., 2009–11.

12.  International Review Panel, Cancer Bureau, Alberta Health Services, 2009-10.

13.  Advisory Panel, National Conference on Health Communication, Marketing, and Media, National Center for Health Marketing, the Office of Enterprise Communication, Centers for Disease Control and Prevention, the Substance Abuse and Mental Health Services Administration, the National Cancer Institute and the National Public Health Information Coalition, 2009-14, 2016-. [http://198.246.98.21/healthmarketing/nchcmm2010/]

14.  Research Associate, Canada Northwest FASD Partnership [http://www.cnfasdpartnership.ca/], 2008-2012

15.  Advisor, Communications Sub-Committee, Alberta Occupant Restraint Program c/o Royal Canadian Mounted Police "K" Division Traffic Services (AORP), 2008-09.

16.  Consulting Editor (Marketing), “The Fertilizer Encyclopedia: Over viewing plant growth, soil fertility, fertilizer chemistry, and nutrition management”, Vasant Gowariker (Author and Chief Editor), Government of India, 2005 [http://ca.wiley.com/WileyCDA/WileyTitle/productCd-0470410345.html]

 

Consulting to Nonprofits 

Through academic courses

Course                                     Semester          Nonprofits

Advanced Advertising and     Spring 2018    Imagine Citizens

Social Media

Social Marketing                    Fall 2017         Imagine Citizens

Advanced Communication     Spring 2017    C.A.R.E. (Centre for Culture-Centered Approach to

Campaigns                                                      Research and Evaluation) (NUS)

Managing Communication     Spring 2016    Justice without Borders

Campaigns

Managing Communication     Fall 2015         Centre for the Arts (NUS), National University of Campaigns                                                        Singapore Museum, Centre for Quantum

Technologies (NUS)

Marketing Research                Fall 2010         Marketing Research and Intelligence Association,

Alberta

Social Marketing                    Spring 2007    Oldman Watershed Council, Alberta

Social marketing                     Fall 2004        Volunteer Lethbridge, Community

Links, Canadian Yoga Institute, Heart & Stroke Foundation, Lethbridge Handi-Bus Association, Canadian Organization for Rare Disorders (CORD), Big Brothers and Big Sisters, Ten Thousand Villages.

 

By invitation

1.     Oldman Watershed Council, 2015

2.     Saskatchewan Prevention Institute, 2015-

3.     Community and Social Development, City of Lethbridge, 2014-2015

4.     Canadian Obesity Network, 2010-11

5.     University of Alberta Office of Sustainability, 2010-12

6.     Calgary Region Airshed Zone, 2010

7.     Alberta Environment, Well Water project, 2009

8.     American Red Cross, Badger Chapter, 1997-2000

 

Consulting to Other Organizations

Through academic courses

Course                                     Semester          Organization

Managing Communication     Spring 2016    Excel4apps, Mothership SG

Campaigns

 

Member of the Board of Directors

1.     Founder President, Lethbridge & Area Cricket Association, 2014-2015.

2.     International Social Marketing Association, 2013-2015

3.     Gastrointestinal Society, 2013-2014.

4.     Lethbridge Family Services, 2008-2014.

 

Other Involvement

1.     Shimazaki, H., Deshpande, A. P., Deshpande, S., & Deshpande, A. (2009). Art Exhibition, India: As we see it. Nehru Centre, Mumbai, Maharashtra.

2.     Shimazaki, H., Deshpande, A. P., Deshpande, S., & Deshpande, A. (2008). Art Exhibition, India: As we see it. Lethbridge Public Library, AB.

 

Interviews to Media

[32] CNM Staff (2015, September 30). In conversation with Dr. Sameer Deshpande, National University of Singapore Communications and New Media. Retrieved from http://blog.nus.edu.sg/cnmblog/2015/09/30/in-conversation-with-dr-sameer-deshpande/

 

[31] Tim Hortons controversy (2015, June 4, 2015). CTV News at 5, Calgary CTV.

 

[30] Cigarette-warning in children’s movies (2015, January 7). Alberta Primetime, CTV Two Alberta. Retrieved from http://albertaprimetime.com/Stories.aspx?pd=7312.

 

[29] Miller, B. (2014, December 5). Sports Day in Canada. CTV Lethbridge News. Retrieved from http://calgary.ctvnews.ca/video?clipId=504827&binId=1.1484062&playlistPageNum=1.

 

[28] Purcell, D. (2014, November 28). Lethbridge and Area Cricket Association offers free demonstration Saturday at Orion Sports Complex. Lethbridge Herald, Retrieved from http://lethbridgeherald.com/sports/local-sports/2014/11/28/lethbridge-and-area-cricket-association-offers-free-demonstration-saturday-at-orion-sports-complex/.

 

[27] Zentner, C. (2013, December 24). UN’s 2015 goals ‘a half-positive story,’ says U of L Prof. Lethbridge Herald, Retrieved from http://lethbridgeherald.com/news/local-news/2013/12/uns-2015-goals-a-half-positive-story-says-u-of-l-prof/.

 

[26] Cigarette-style warnings for alcohol (2013, December 17).  News Talk 770, The Rob Breakenridge Show. 

 

[25] Cigarette-style warnings for alcohol (2013, December 16).  Alberta Primetime, CTV Two Alberta, Retrieved from http://www.albertaprimetime.com/Stories.aspx?pd=5943.

 

[24] College binge drinking (2013, September 5). CTV Two Alberta, Alberta Primetime, Retrieved from http://albertaprimetime.com/Stories.aspx?pd=5553.

 

[23] Fikowski, T. (2012, December 31). New year’s resolutions.  Global Lethbridge, Evening News, Retrieved from http://www.globallethbridge.com/video/news+hour+dec+31/video.html?v=2322387393&p=1&s=dd#video; http://www.globallethbridge.com/tips+to+maintain+your+new+years+resolutions/6442780394/story.html.

 

[22] Fikowski, T. (2012, December 30). Responsible drinking.  Global Lethbridge, Evening News, Retrieved from http://www.globallethbridge.com/video/responsible+drinking/video.html?v=2322226993#stories; http://www.globallethbridge.com/professor+calling+on+liquor+companies+to+get+patrons+home+safe/6442780190/story.html.

 

[21] Alcohol and injury (2012, November 21).  CTV Two Alberta, Alberta Primetime, Retrieved from http://www.albertaprimetime.com/Stories.aspx?pd=4497.

 

[20] Willemse, L.  (2011). Is Social Marketing a shot in the arm against junk food advertising? CONduit, Retrieved from http://www.obesitynetwork.ca/page.aspx?page=2719&app=209&cat1=580&tp=12&lk=no&menu=50.

 

[19] Andhale, S. (2011, June 8). Canada dons on Ashtavinayak tour to find temple takeaways. DNA Mumbai. Retrieved from http://www.dnaindia.com/mumbai/report-canada-dons-on-ashtavinayak-tour-to-find-temple-takeaways-1552450.

 

[18] Effectively Engaging People: Interviews with social marketing experts (2009, pp. 12). National Social Marketing Centre, Retrieved from http://www.nsmcentre.org.uk/component/remository/NSMC-Publications/Effectively-Engaging-People-Interviews-with-social-marketing-experts/.

 

[17] Shurtz, D. (2009, September 19). New Canadians sworn in: 119 immigrants from 36 countries take oath of citizenship. Lethbridge Herald, pp. A1-A2.

 

[16] Effectively Engaging People: Views from the World Social Marketing Conference 2008 (pp. 3). National Social Marketing Centre, Retrieved from http://people.uleth.ca/~sameer.deshpande/documents/NSMC_Report_2008.

 

[15] Mumbai attacks (2008, November 29).  QR 77, Alberta Weekends.

 

[14] Zentner, C. (2008, November 28). Oh God, not again. Lethbridge Herald, pp. A1-A2.

 

[13] Cuthbertson, R. (2008, November 28). Mumbai attacks leave Calgarians on edge. Calgary Herald, pp. A3.

 

[12] Banerjee, N. (2008, October). Joysticks may kill social ills. Animation Reporter, Feature, pp. 49.

 

[11] Reaction to the Bloody Lucky Campaign (2008, October 29).  CBC Calgary, Wild Rose Country.

 

[10] Application of Social Marketing to Solve Social Problems (2008, October 21).  CBC Calgary, Wild Rose Country.

 

[9] Rishi, N. (2008, January 23). Social marketing’s condom tales. Mumbai Mirror, Communities.

 

[8] Shidhaye, S. (2007, December 12). Misplaced strategies (translated from Marathi language), Maharashtra Times, Technology.

 

[7] Parulekar, R. (2007, July 7). Social Marketing. ETV Marathi, Sanvaad.

 

[6] Social marketing (2005-06). University of Lethbridge Community Report, pp. 20.

 

[5] Application of Social Marketing to Solve Social Problems (2006, March 21). CBC Calgary, Wild Rose Country.

 

[4] Boschman, C. & O'Brien, S. (2006, March 15). Minimum drink prices considered to keep the 'happy' in happy hour. Lethbridge Herald, Local News, pp. A1.

 

[3] Boschman, C. (2005, June 5). Social marketing shows potential to cut drinking-driving numbers: Project carried out in Wisconsin reduced alcohol-related crashes by 17 per cent. Lethbridge Herald, City/Region, pp. A4.

 

[2] Spotlight on research: Using social marketing to prevent fetal alcohol spectrum disorder. (2005). Management Matters, pp. 8. Faculty of Management, University of Lethbridge.

 

[1] Chakraborty, R. (1997, April 7). Cadbury’s Crush: A novel way to reach for the stars. Asian Age, The Media.

 

6. OTHER ACHIEVEMENTS

Selected among the ten best social marketing academic articles of 2016 by the blogger, Craig R. Lefebvre (http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2017/01/the-best-of-social-marketing-in-2016.html): Xia, Y., Deshpande, S., & Bonates, T. (2016). Effectiveness of social marketing interventions to promote physical activity among adults: A systematic review. Journal of Physical Activity & Health, 13(11), 1263-1274.

 

Pittu Laungani award for best paper in IJHPE: White, L., Luciani, A., Berry, T., Deshpande, S., Latimer-Cheung, A., O'Reilly, N., Rhodes, R., Spence, J., Tremblay, M., & Faulkner, G. (2016). Sports day in Canada: A longitudinal evaluation. International Journal of Health Promotion and Education.

 

Best Paper Award: Deshpande, S. (2014). Social Media Marketing, Corporate Social Responsibility, and Social Change in India. International Conference on Social Media Marketing in Emerging Markets, Bangalore.

 

Fellowship, School of Journalism and Mass Communication, University of Wisconsin-Madison, 2002-2003.

 

National Students Advertising Competition: Represented University of Wisconsin-Madison as Director of Consumer Research and Media teams that won the regional championship for the most effective 'Hallmark cards' ad campaign, 1998.