Social Marketing in India

Sameer Deshpande, University of Lethbridge, Canada

Nancy R. Lee, University of Washington and Social Marketing Services, Inc.

© 2014 SAGE Publications Pvt. Ltd

 

This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.

 

 

Excerpt from the Foreword by Philip Kotler

S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University

“This text invites professionals working in government, nonprofit, corporate, and funding communities in India to take advantage of the well-accepted social marketing framework and improve success of their behavior change efforts. As India embarks on an exciting future, we cannot neglect the myriad social problems it faces. This book provides guidance to overcome those challenges. While the Indian text retains the foundational conceptual knowledge and a few relevant examples, it is substantially modified with the inclusion of numerous high-quality case studies, examples, and insights specific to the Indian context and sensibilities.”

 

Sage: http://www.sagepub.in/books/Book242457?siteId=sage-india&prodTypes=any&q=deshpande&fs=1

 

Amazon: http://www.amazon.in/Social-Marketing-India-Sameer-Deshpande/dp/8132113578/ref=sr_1_1?ie=UTF8&qid=1390673593&sr=8-1&keywords=social+marketing+india

 

Flipkart: http://www.flipkart.com/social-marketing-india-1st/p/itmdqht6gx3u8axy?pid=9788132113577&otracker=from-search&srno=t_1&query=social+marketing+in+india&ref=89022924-3c43-4f08-a79d-a47f282b3675