MY
RESEARCH (without abstracts)
[click here for
a version with abstracts]
1.
Basil,
M. D. (1990). Primary news source changes: Question wording, availability, and
cohort effects. Journalism Quarterly, 67, 708-722.
2.
Basil, M., Schooler, C. & Reeves, B. (1991). Positive and
negative political advertising: Effectiveness of ads and perceptions of
candidates. In Biocca, F. (Ed.), Television and Political Advertising,
Volume 1: Psychological Processes (pp. 245-262). Hillsdale, NJ: Lawrence
Erlbaum.
3.
Basil, M. D., Schooler, C., Altman, D. G., Slater, M., Albright,
C. L., & Maccoby, N. (1991). How cigarettes are advertised in magazines:
Special messages for special markets. Health Communication, 3,
75-91.
4.
Altman, D. G., Schooler, C. & Basil, M. D. (1991).
Alcohol and cigarette advertising on billboards. Health Education Research,
6, 487-490.
5.
Reeves, B., Newhagen, J., Maibach, E., Basil, M., & Kurz,
K. (1991). Negative and positive television messages: Effects of message type
and context on attention and memory. American Behavioral Scientist, 34,
679-694.
6.
Howard-Pitney, B., LaFromboise, T. D., Basil, M., September,
B., & Johnson, M. (1992). Psychological and social indicators of suicide
ideation and suicide attempts in Zuni adolescents. Journal of Consulting and
Clinical Psychology, 60, 473-476.
7.
Brown, W. J. & Basil, M. D. (1993). Celebrity appeal for
AIDS prevention: Lessons for Japan from the U.S. news media. Human
Communication Studies (Communication Association of Japan), 21,
64-90.
8.
Aune, R. K. & Basil, M. D. (1994). A relational
obligations explanation for the foot-in-the-mouth effect. Journal of Applied
Social Psychology, 24, 546-556.
9.
Basil, M. D. (1994). Secondary reaction time measures. In A.
Lang (Ed.), Measuring Psychological Responses to Media Messages (pp.
85-98). Hillsdale, NJ: Lawrence Erlbaum.
10. Basil,
M. D. (1994). Multiple resource theory I: Application to television viewing. Communication
Research, 21, 177-207.
11. Basil,
M. D. (1994). Multiple resource theory II: Empirical examination of
modality-specific attention to television scenes. Communication Research,
21, 208-231.
12. Basil,
M. D. & Brown, W. J. (1994). Interpersonal communication in news diffusion:
A study of "Magic" Johnson's announcement. Journalism Quarterly,
71, 305-320.
13. Brown,
W. J. & Basil, M. D. (1995). Media celebrities and public health: Responses
to "Magic" Johnson's HIV disclosure and its impact on AIDS risk and
high risk behaviors. Health Communication, 7, 345-370.
14. Basil,
M. D. (1996). The use of student samples in communication research. Journal
of Broadcasting and Electronic Media, 40, 431-440.
15. Basil,
M. D. (1996). Identification as a mediator of celebrity effects. Journal of
Broadcasting and Electronic Media, 40, 478-495.
16. Basil,
M. D. (1996). Tobacco: Co-opting our public health. Journal of Health
Communication, 1, 399-413.
17. Schooler,
C., Basil, M. D., & Altman, D. G. (1996). Alcohol and cigarette advertising
on billboards: Targeting with social cues. Health Communication, 8,
109-129.
18. Basil,
M. D. (1997). The danger of cigarette "special placements" in film
and television. Health Communication, 9, 191-198.
19. Vincent,
R. C., & Basil, M. D. (1997). College students' news media gratifications,
print and electronic media use, and current affairs knowledge. Journal of
Broadcasting and Electronic Media, 380-392.
20. Basil,
M. D. & Brown, W. J. (1997). Marketing AIDS prevention: The differential
impact hypothesis versus identification effects. Journal of Consumer
Psychology, 6, 389-411.
21. Basil,
M. D., Basil, D. Z., Maibach, E. W. & Slater, M. D. (1997). Dieting, low
fat eating, and exercise: A cluster analysis. Proceedings of the Innovations
in Social Marketing Conference.
22. Lang,
A. & Basil, M. D. (1998). Attention, resource allocation, and secondary
task reaction times in communication research: What do secondary reaction task reaction
times measure, anyway? In M.E. Roloff (Ed.), Communication Yearbook, Volume
21 (p. 443-473). Newbury Park, CA: Sage Publications.
23. Basil,
M. D. (1998). Cigarette advertising: Speculation on a theory and some
empirical support. In M. C. Campbell and K. A. Machleit
(Eds.), 1998 Winter Conference Proceedings of the Society for Consumer
Psychology, 78-84.
24. Basil,
D. Z., Nakamoto, K., Ridgway, N., & Basil, M. (1998). Charitable
donations: The role of guilt, empathy, ad match,
and cognitions. [abstract]. In M. C. Campbell
and K. A. Machleit (Eds.), 1998 Winter Conference
Proceedings of the Society for Consumer Psychology, 88.
25. Basil,
M. D. (1998). Cigarette warning labels: Detection, risk perceptions and
advertising effects. In A. Andreasen, A. Simonson & N. C. Smith
(Eds.), 1998 Marketing and Public Policy Conference, 8, 54-61.
26. Glanz,
K., Basil, M. D., Maibach, E. W., Goldberg, J., & Snyder, D. (1998). Why
Americans eat what they do: Taste, nutrition, cost, convenience, and weight
control factors on food choice. Journal of the American Dietetic
Association, 98, 1118-1126.
27. Basil,
M. (1999). Unresearched assumptions in the
MacBride Report. In R. C. Vincent, K., Nordenstreng
& M. Traber (Eds.), Towards equity in global communication: MacBride update (pp. 223-232).
Cresskill, NJ: Hampton Press.
28. Slater,
M. D., Basil, M. D., & Maibach, E. W. (1999). A cluster analysis of
alcohol-related attitudes and behaviors in the U.S. population. Journal of Studies on Alcohol, 60,
667-674.
29. Basil,
M. D., Basil, D. Z., & Schooler, C. (2000). Cigarette advertising to
counter New Year's resolutions. Journal
of Health Communication, 5, 161-174.
30. Basil,
M. D. (2001). Teaching and modeling ethics in social marketing. In
A. Andreasen (Ed.), Ethical issues in social marketing (pp. 184-200).
Washington, DC: Georgetown University Press.
31. Basil,
M. D., Basil, D. Z. with Balaram, M., Bidappa, R., Blake, S., Craig, M., Darr,
R., Davis, A., Keerins, M., Newman, C., O’Shea, R., Protz-Sanders, C. Savci G.
(2001). Celebrity publicity effects: Attitudinal versus behavioral
outcomes. Society for Consumer Psychology 2001 Winter Conference
Proceedings.
32. Basil,
D. Z., Ridgway, N. M., & Basil, M. D. (2001). Cause-related marketing:
Consumer perceptions of corporate motivations. Society for Consumer
Psychology 2001 Winter Conference Proceedings.
33. Basil,
M. D. (2001). The film audience: Theater versus video consumers. Advances in Consumer Research, 28,
349-352.
34. Basil,
M. D., Basil, D. Z., & Osborn, A. G. (2002). A study of job ads,
hiring institutions, and job candidates. 2002 AMA Winter Marketing Educators'
Conference Proceedings, 13, 531-532.
35. Brown,
W. J., Bocarnea, M. C., & Basil, M. D. (2002). Fear, grief, and
sympathy responses to the attacks. In B. Greenberg (Ed.), Communication and terrorism: Public and
media responses to 9/11 (pp. 245-259). Cresskill, NJ: Hampton Press.
36. Basil,
M. D., Brown, W. J. & Bocarnea, M. C. (2002). Differences in
univariate values versus multivariate relationships: Findings from a study of
Diana, Princess of Wales. Human
Communication Research, 28, 501-514.
37. Brown,
W. J., Basil, M. D. & Bocarnea, M. C. (2003). The Influence of Famous
Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention,
and Androstenedione. Journal of
Health Communication, 8, 41-57.
38. Brown, W. J., Basil, M. D., & Bocarnea, M. (2003). Social influence of an international
celebrity: Responses to the death of Princess Diana. Journal of Communication, 53, 587-605.
39. Basil, M. D. & Maibach, E. (2004).
Obesity: Government definitions versus self-identity on consumer
attitudes, perceptions, and behaviors. Advances in Consumer Research, 31, 459-460.
40. Basil, D. Z., Basil, M. D. (& Mardien, N). (2004). A Test of the
Robustness of Cause-Related Marketing. Proceedings of the Society for Consumer
Psychology 2004 Winter Conference, 133-138.
41. Basil, D. Z., Basil, M. D. & Weber, D. (2004). Nurturance,
religiosity and appearances: The effect of personality traits on responses to
corporate philanthropy Proceedings
of the Society
for Consumer Psychology 2004 Winter Conference, 155-156.
42.
Basil,
M. D. (2004). Predictors of bicycling: A
comparison of individual and social-level factors. Marketing and Public Policy: Research
Reaching New Heights Proceedings, 206-208.
43.
Basil,
M. D. & Brown, W. J. (2004). Magic
Johnson and Mark McGwire: The power of identification with sports
celebrities. In L. Kahle (Ed.), Sports
marketing and the psychology of marketing communications (pp. 159-171). Mahwah, NJ: Lawrence Erlbaum.
44.
Basil,
D., Deshpande, S., & Basil, M.
(2004). Nutrition labels: The effect of label length and health concerns
on decision quality and search time. Marketing
and Public Policy: Research Reaching New Heights Proceedings, 80-82.
45. Deshpande, S.,
Basil, M., Basford, L. Thorpe, K., Piquette-Tomei, N. Droessler,
J., Cardwell, K., Williams, R. & Bureau, A. (2005). Promoting
alcohol abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23 (2), 45-68.
46. Deshpande, S.
& Basil, M. (2006). Lessons from
research on social marketing for mobilizing adults for positive youth
development. In E. G. Clary & J. E.
Rhodes (Eds.) Mobilizing adults for
positive youth development: Strategies for closing the gap between beliefs and
behaviors (pp 211-231). New York:
Springer.
47. Basil, M. D.
& Basil, D. Z. (2006). The marketing market: A study of PhD supply, demand,
hiring institutions, and job candidates. Journal of Business Research,
59, 516-523.
48. Basil, D. Z..,
Ridgway, N. M., & Basil, M. D. (2006).
Guilt appeals: The mediating effect of responsibility. Psychology
and Marketing, 12, 1035-1054.
49. Basil, M.
(2007). Japanese love hotels: A photo
essay. Consumption, Markets, and Culture, 10(2), 189-202. Accompanying video on DVD, R. Belk & R.
Kozinets (Eds).
50. Basil, M. D.
(2008). Marketing AIDS prevention: An
application of social marketing. In A.
Sargent & W. Wymer (Eds.), The Routledge Companion to Nonprofit Marketing (pp.
347-357). Oxon, England: Routledge.
51. Basil, D. Z.,
Ridgway, N. M., & Basil, M. D. (2008).
Guilt and giving: A process model of empathy and efficacy. Psychology
and Marketing, 25, 1-23.
52. Basil, M. D. (2008). Japanese
love hotels: Protecting privacy for private encounters. Proceedings
of the European Association for Consumer Research, 8, 505-510. Paper presented to the European Association
for Consumer Research, Milan, ITALY.
53. Basil,
M. D. & Basil, D. Z. (2008). The marketing market: Matching academic hiring
institutions and job candidates. Journal of Marketing Education, 30, 138-149.
54. Lavack,
A. M., Magnuson, S. L., Deshpande, S., Basil, D. Z., Basil, M. D., & Mintz,
J. (2008). Enhancing occupational health and safety in young workers: The role
of social marketing. International Journal of Nonprofit & Voluntary Sector
Marketing, 13, 193-204.
55. Basil,
M. D. & Basil, D. Z. (2009). Reflections on ultra-fine dining. In A.
Lindgreen, J. Vanhamme & M. Beverland (Eds.), Memorable Customer
Experiences (pp. 135-147). Aldershot, UK: Gower.
56. Basil,
M. D., Basil, D. Z. & Deshpande, S. (2009). A comparison of consumers and
dieticians: Nutrition focus, food choice, and mental accounting. Journal of
Nonprofit and Public Sector Marketing, 21, 283-297.
57. Deshpande,
S., Basil, M. D. & Basil, D. Z. (2009). Factors influencing healthy eating
habits among college students: An application of the Health Belief Model.
Health Marketing Quarterly, 26, 145-164.
58. Brown,
W. J. & Basil, M. D. (2010). Parasocial interaction and identification:
Social change processes for effective health interventions. Health Communication,
25, 601-602.
59. Basil,
D., Runte, M., Basil, M. & Usher, J. (2011). Company support for employee
volunteerism: Does size matter? Journal
of Business Research, 64, 61-66.
60. Basil,
M. D. (2011). Use of photography and video in observational research.
Qualitative Marketing Research, 14, 246-257.
61. Alden,
D., Basil, M. D., & Deshpande, S. (in press, estimated Dec. 2011).
Communications in social marketing. In G. Hastings, C. Bryant & K. Angus
(Eds.), Sage Handbook of Social Marketing. Thousand Oaks, CA: Sage.
62. Basil,
M. D. (in press, estimated 2011). Multiple Resource Theory. In N. Seel (Ed.), Encyclopedia of the Sciences of Learning. New
York: Springer.
63. Basil,
M. D. & Witte, K. (in press, estimated Oct. 2011). Health risk message
design using the Extended Parallel Process Model. In Cho (Ed), Designing
Messages for Health Communication Campaigns (pp. 41-56). Thousand Oaks, CA: Sage.
64. Basil,
M. D. (in press, estimated Nov. 2012). Effects of social marketing: Potential
and limitations. In E. Scharrer (Ed.), Media Effects/Media Psychology.
Wiley-Blackwell.
65. Basil,
M. D. (2012, Feb). Admiration: An
important determinant of celebrity effectiveness? 2012 American Marketing
Association Marketing Proceedings. Paper to be presented to the American
Marketing Association, St. Petersburg Beach, FL.