michaelwarf.com | The personal space of Michael Warf, Best Practice Evangelist

A Photographer 14 Years in the Making

Published on 10/12/08
by mwarf

After shooting film as a kid in the early ‘70s and ‘80s, I became hooked on digital technologies fairly early in the game. As a graphic design student in Calgary I found myself eager to skip past pens and straight edges and leap into the world of pixels and, of course, the “undo” button as I strived for perfection.

By 1992, as I continued to grow in my profession, I found photographs a consistent theme in my work. By then, Adobe Photoshop 2.5 had become an integral tool in my digital workflow.

Because I felt that I could only achieve quality if I mastered both sides of the process - image creation and manipulation, I went on to earn multiple Adobe Certified Expert designations, including Adobe Certified Training Provider. My desire to share these skills led to teaching at Grant MacEwan College in Edmonton.

Meanwhile, I was in the process of transferring my graphic design talents from print to web: In 2002, I founded a digital media company that had a successful 6-year run in the Edmonton area.

In 2007 my wife and I packed up our kids and relocated to Lethbridge, seeking a better quality of life for our family. My only regret is not moving here sooner. I love the people, the pace, the prairie; all of these things continue to inspire my creativity.

While I’ve always had a passion for working with people and livening up people’s lives with creative pursuits, it was around this time that I began taking my photography much more seriously. If you’re looking for “big city” style with “small city ”charm, give me a call.

Creativity is a collaborative process and I look forward to working with you.

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